Company Intelligence Profile
Brandscale Innovations Private Limited
Nagpur-based owner of the "Wings" gaming/audio accessories D2C brand, Nazara/NODWIN-backed, now under Corporate Insolvency Resolution Process (CIRP).
CIN: U51909MH2021PTC369514Under CIRP (Corporate Insolvency Resolution Process) — CIRP commenced 24-04-2025 by NCLT Mumbai on a Section 7 petition by Jana Small Finance Bank. Company is unlisted, private limited.RoC-Mumbai (CIN state code MH). Note: some registry mirrors label it RoC-Nagpur reflecting the Nagpur registered office; the CIN itself encodes Mumbai (MH). [thecompanycheck, falconebiz, tofler]Confidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Brandscale Innovations Private Limited |
|---|---|
| CIN | U51909MH2021PTC369514 |
| PAN | AAKCB2257R [tofler; consistent with all three GSTINs] |
| Status | Under CIRP (Corporate Insolvency Resolution Process) — CIRP commenced 24-04-2025 by NCLT Mumbai on a Section 7 petition by Jana Small Finance Bank. Company is unlisted, private limited. |
| Listing | No — unlisted private limited company. |
| Incorporated | 14 October 2021 |
| ROC | RoC-Mumbai (CIN state code MH). Note: some registry mirrors label it RoC-Nagpur reflecting the Nagpur registered office; the CIN itself encodes Mumbai (MH). [thecompanycheck, falconebiz, tofler] |
| Sector (NIC) | NIC/CIN class 51909 — wholesale/trading of computer, electronic, communication and scientific/measuring equipment. Some sources (D&B) classify it under manufacture of electronic consumer goods. In practice a consumer gaming/audio accessories brand. [tofler, D&B] |
| Registered address | Plot No 10, Buty Layout, Vijay Nagar, Nagpur, Maharashtra 440013 [tofler, falconebiz, thecompanycheck] |
| Authorized capital | ₹10,00,000 (₹10 Lakh) [tofler, falconebiz] |
| Paid-up capital | ₹1,70,700 (₹1.71 Lakh) [tofler, falconebiz] |
Business Overview
Confirmed- Owns and operates the "Wings" (Wings Lifestyle) direct-to-consumer gaming and audio accessories brand — gaming earbuds, neckbands, headphones, with planned expansion into keyboards, soundbars, speakers and mice
- Brand originally founded by Nishit Sharma in 2018
- corporatised under Brandscale Innovations (inc. Oct 2021)
- Positioned as an affordable gaming/lifestyle electronics brand targeting India's gaming and esports audience via D2C and retail. [YourStory, Inc42, Tracxn, venturegarage]
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Nishit Satyendra Sharma | 08103441 | - | 14 Oct 2021 |
| Vijay Venkateswaran | 09356426 | - | 03 Jan 2022 |
| Ekansh Arora | - | Director appointed 22 Apr 2022, DIN not obtained [thecompanycheck]. Divyesh Nareshkumar Desai; IRP/RP/Liquidator appointed 21 May 2025 under CIRP [thecompanycheck]. Current board powers are suspended and vested in the Resolution Professional during CIRP. | 22 Apr 2022 |
GST Registrations
Confirmed| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AAKCB2257R1Z1 | Maharashtra | AAKCB2257R [tofler; consistent with all three GSTINs] | - |
| 06AAKCB2257R1Z5 | Haryana | AAKCB2257R [tofler; consistent with all three GSTINs] | - |
| 09AAKCB2257R1ZZ | Uttar Pradesh | AAKCB2257R [tofler; consistent with all three GSTINs] | Active |
PAN AAKCB2257R. Three state registrations: 27AAKCB2257R1Z1 (Maharashtra — home/registered-office state); 06AAKCB2257R1Z5 (Haryana, registered 09-Jun-2022); 09AAKCB2257R1ZZ (Uttar Pradesh, registered 08-Aug-2022, status Active, Noida address). Number of registrations: 3. Primary/home state: Maharashtra (Nagpur). [knowyourgst, mastersindia]. Note: 09... UP GSTIN confirmed Active on knowyourgst; status of the 27 and 06 GSTINs not individually confirmed.
Financials
Partial / conflicting- Latest available audited year is FY2022-23 (standalone
- consolidated not obtained)
- Revenue: approximately ₹83.97 Cr (thecompanycheck
- tofler shows a ₹75–100 Cr band) — a very large YoY jump from a small FY2022 base
- Profitability: loss-making — operating margin -10.4%, net profit margin -9.48%, EBITDA down 74.14% YoY, PAT swung sharply negative, ROE -143.62% (tofler)
- Net worth reported to have risen off a small base
- Total secured borrowings ~₹33.1 Cr. Exact EBITDA/PAT/net-worth rupee figures not obtained
- Last AGM 27 Sep 2023. [tofler, thecompanycheck]
Funding
Partial / conflicting- Seed round of ~$1.31M (INR ~₹10.01 Cr) closed 19 Apr 2022
- Lead/only disclosed investor: Nazara Technologies via its subsidiary NODWIN Gaming, which acquired a ~35% stake in the "Wings" gaming-accessories business
- Company was a Venture Garage portfolio company. [Inc42, YourStory, venturegarage, Tracxn — round names via Tracxn only]
- Note entity nuance below (Innovations vs Technologies LLP)
Charges & Loans
Confirmed- Open/active charges total ₹33.13 Cr across four lenders: Jana Small Finance Bank, Mitcon Credentia Trusteeship Services, UC Inclusive Credit, and Axis Trustee Services
- Satisfied/closed charges ₹18.05 Cr. [thecompanycheck, tofler]
- Jana Small Finance Bank was the financial creditor that triggered CIRP
Legal / Insolvency
Confirmed- Primary matter: Corporate Insolvency Resolution Process
- Jana Small Finance Bank Ltd filed a Section 7 IBC petition — C.P
- (IB) No. 942/MB/2024 — before NCLT Mumbai
- admitted with CIRP commencing 24-04-2025
- Divyesh Nareshkumar Desai appointed Resolution Professional (21 May 2025)
- IBBI claims process opened (IBBI case ref 24622)
- No separate Indian Kanoon litigation independently confirmed beyond the NCLT insolvency proceedings. [IBBI, NCLT order search]
Competitors
Partial / conflicting- Indian gaming/audio consumer-electronics accessory brands: boAt / Imagine Marketing (large, market leader)
- Noise / Nexxbase (large)
- Boult Audio (mid-large)
- Fire-Boltt (large in wearables/audio)
- pTron / Palred Technologies (mid)
- Cosmic Byte (mid, gaming-focused)
- Redgear (mid, gaming peripherals)
- Brandscale's "Wings" sits as a small/emerging challenger relative to these. [analyst categorisation]
Frequently Asked Questions
What does Brandscale Innovations Private Limited do?
Nagpur-based owner of the "Wings" gaming/audio accessories D2C brand, Nazara/NODWIN-backed, now under Corporate Insolvency Resolution Process (CIRP).
What is the CIN of Brandscale Innovations Private Limited?
The Corporate Identification Number (CIN) of Brandscale Innovations Private Limited is U51909MH2021PTC369514.
Where is Brandscale Innovations Private Limited registered?
Brandscale Innovations Private Limited is registered with RoC-Mumbai (CIN state code MH). Note: some registry mirrors label it RoC-Nagpur reflecting the Nagpur registered office; the CIN itself encodes Mumbai (MH). Registered address: Plot No 10, Buty Layout, Vijay Nagar, Nagpur, Maharashtra 440013 [tofler, falconebiz, thecompanycheck]
When was Brandscale Innovations Private Limited incorporated?
Brandscale Innovations Private Limited was incorporated on 14 October 2021.
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