Company Intelligence Profile
Decortwist Private Limited
DecorTwist (operated by Decortwist Private Limited) is a D2C e-commerce retailer of affordable home decor and furnishings, positioned as "Affordable Home Decor for Every Style & Budget." Product lines per the official site (decortwist.com): home decor (artificial plants, vases, photo frames, wall accents), kitchen/din…
CIN: U47912UP2023PTC178204ActiveRoC Kanpur (Uttar Pradesh) — TheCompanyCheck names "Kanpur" specifically, Tofler says "Uttar Pradesh" (consistent, UP companies are registered under RoC Kanpur)Confidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Partial / conflicting| Registered name | Decortwist Private Limited |
|---|---|
| CIN | U47912UP2023PTC178204 |
| PAN | not obtained (no source disclosed PAN) |
| Status | Active |
| Listing | Unlisted / not listed on any stock exchange (private limited company) |
| Incorporated | 14 March 2023 (Tofler, TheCompanyCheck — 2 sources agree) |
| ROC | RoC Kanpur (Uttar Pradesh) — TheCompanyCheck names "Kanpur" specifically, Tofler says "Uttar Pradesh" (consistent, UP companies are registered under RoC Kanpur) |
| Sector (NIC) | CIN prefix U47912 decodes to NIC Section G (Retail Trade), Division 47, Group 479 (retail sale not in stores/stalls/markets), Class 4791x — consistent with TheCompanyCheck's stated activity "E-commerce / Retail Trading." Company's own site confirms it is a home-decor/furnishing D2C e-commerce retailer (DecorTwist brand). |
| Registered address | 010, Ground Floor, Sam B, Shipra Srishti, Ahinsa Khand-I, Indirapuram, Shipra Sun City, Ghaziabad, Uttar Pradesh – 201014 (Tofler + TheCompanyCheck agree) |
| Authorized capital | Sources conflict/appear to reflect different snapshot dates — Tofler: ₹15.0 lakh; TheCompanyCheck (more recent snapshot, references Nov-2025 AGM): ₹25.0 lakh. Likely capital was increased between the two snapshots; treat ₹25 lakh as the current figure, partial confidence. |
| Paid-up capital | Same conflict as authorized capital — Tofler: ₹12.24 lakh; TheCompanyCheck (later snapshot): ₹15.3 lakh. Treat ₹15.3 lakh as more current, partial confidence. |
Business Overview
Confirmed- DecorTwist (operated by Decortwist Private Limited) is a D2C e-commerce retailer of affordable home decor and furnishings, positioned as "Affordable Home Decor for Every Style & Budget." Product lines per the official site (decortwist.com): home decor (artificial plants, vases, photo frames, wall accents), kitchen/dining (drinkware, serveware, cookware, storage), storage & organization, pooja/religious essentials, garden items (planters), bath accessories, and gifting
- Operates out of the Noida/Ghaziabad (NCR) region with same-day delivery offered within Delhi-NCR
- Small, early-stage (incorporated Mar 2023), retail-trading focused entity
- no signs of being part of a larger listed group
- Source: decortwist.com (official site), TheCompanyCheck
Directors
Partial / conflictingThree directors, consistent across Tofler and TheCompanyCheck (names agree; DINs sourced from Tofler only — single-source, partial confidence):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Anupam Rajey | 02857767 | appointed 14 Mar 2023 a co-founder-type director; also holds directorship in Fourbridge Technologies Private Limited per TheCompanyCheck's related-party note | 14 Mar 2023 |
| Isha Tangri | 08709281 | appointed 14 Mar 2023 | 14 Mar 2023 |
| Nidhi Bajpai | 10197963 | appointed 10 Jun 2023 TheCompanyCheck / "3 years tenure" Tofler, less precise | 10 Jun 2023 |
Financials
Partial / conflicting- Latest available (standalone, unaudited-aggregator sourced) — FY ending 31 Mar 2025, per TheCompanyCheck: Revenue ≈ ₹2.76 Cr (labelled "FY2024" on the page but tied to a 31-Mar-2025 balance sheet date — likely means FY2024-25)
- EBITDA and PAT figures were paywalled/"locked" on TheCompanyCheck
- Tofler (same CIN, same-period ratios, single source) separately reports: YoY changes of Revenue -6.49%, EBITDA -6.6%, Net Profit +190.59%, Net Worth -7.96%, Borrowings +47.15%, Total Assets +3.46%
- and ratios Net Profit Margin 7.03%, ROE 7.53%, Debt/Equity 0.18, Gross Margin 0.27, Operating Margin -0.13, ROCE -2.41% (as of March 2025)
- These ratios were not cross-verified against a second source and are presented as-is (note the apparent internal inconsistency of a positive net margin alongside a negative operating margin — likely a data-quality artifact of the aggregator, not independently reconciled)
- Absolute EBITDA/PAT/net-worth/borrowings figures: not obtained (paywalled everywhere checked)
- No indication of consolidated vs standalone distinction was given by either source
- treat as standalone (no subsidiaries found)
Charges/Loans
ConfirmedNo charges or secured borrowings are registered against this company's assets.
Competitors
Partial / conflicting- Affordable home-decor/furnishings D2C e-commerce peers (India), rough scale tags: Chumbak (larger, established omni-channel D2C decor/lifestyle brand)
- Nestasia (similar-scale D2C home & lifestyle decor e-tailer)
- Bombay Trooper (small D2C home decor, comparable scale)
- Pepperfry (much larger, marketplace-scale furniture+decor)
- Urban Ladder (larger, furniture-led decor)
- IKEA India (large-scale organized retail, adjacent category)
- These are inferred from category/positioning similarity (home decor D2C e-commerce), not from a source that directly named Decortwist's competitors
Frequently Asked Questions
What does Decortwist Private Limited do?
DecorTwist (operated by Decortwist Private Limited) is a D2C e-commerce retailer of affordable home decor and furnishings, positioned as "Affordable Home Decor for Every Style & Budget." Product lines per the official site (decortwist.com): home decor (artificial plants, vases, photo frames, wall accents), kitchen/din…
What is the CIN of Decortwist Private Limited?
The Corporate Identification Number (CIN) of Decortwist Private Limited is U47912UP2023PTC178204.
Where is Decortwist Private Limited registered?
Decortwist Private Limited is registered with RoC Kanpur (Uttar Pradesh) — TheCompanyCheck names "Kanpur" specifically, Tofler says "Uttar Pradesh" (consistent, UP companies are registered under RoC Kanpur). Registered address: 010, Ground Floor, Sam B, Shipra Srishti, Ahinsa Khand-I, Indirapuram, Shipra Sun City, Ghaziabad, Uttar Pradesh – 201014 (Tofler + TheCompanyCheck agree)
When was Decortwist Private Limited incorporated?
Decortwist Private Limited was incorporated on 14 March 2023 (Tofler, TheCompanyCheck — 2 sources agree).
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