Company Intelligence Profile
Good Brands For A Healthy Life Private Limited
Good Brands For A Healthy Life Pvt Ltd is the Mumbai-registered legal entity behind the "Sugar Watchers" D2C brand of low-glycemic-index (low-GI) staples — rice, atta, noodles, and instant mixes marketed for diabetes/weight management.
CIN: U15495MH2014PTC298484ActiveRoC Mumbai (Source: Tofler)Confidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Good Brands For A Healthy Life Private Limited |
|---|---|
| CIN | U15495MH2014PTC298484 |
| PAN | AAFCG6407K (Source: Tofler, TheCompanyCheck — agree) |
| Status | Active |
| Listing | Unlisted / Private limited company (not listed on any stock exchange) |
| Incorporated | 14 June 2014 (Source: Tofler, TheCompanyCheck — agree) |
| ROC | RoC Mumbai (Source: Tofler) |
| Sector (NIC) | Manufacturing of Food Products and Beverages; sub-category "Organic & Health Foods" per TheCompanyCheck. Exact 5-digit NIC code: not obtained. |
| Registered address | Building No. A8, Unit No. 8, Babosa Industrial Park, Mumbai–Nashik Highway, Sonale Village, Opp. Mama Compound, Ahead Kalyan Bypass, Bhiwandi, Thane, Maharashtra – 421302 (Source: Tofler, TheCompanyCheck — agree) |
| Authorized capital | ₹2.31 Crore (Source: Tofler, TheCompanyCheck — agree) |
| Paid-up capital | ₹1.32 Crore (Source: Tofler, TheCompanyCheck — agree) |
Business Overview
Confirmed- Sugar Watchers is a consumer food brand (sold via sugarwatchers.in, a Shopify store) selling low-glycemic-index (low-GI) staple foods positioned for blood-sugar and weight management: low-GI rice, multigrain atta, maida-free noodles/pasta, instant idli-dosa mixes, snacks, and combo bundles
- Marketing claims products are "clinically tested, 100% natural" and nutritionist-recommended, targeting diabetics and health-conscious households
- The brand's own Terms & Conditions page names "Good Brands for a Healthy Life Private Limited" as the operating entity, with courts at Delhi given jurisdiction — consistent with the company's active Delhi High Court litigation (see Legal)
- Company is tagged a DPIIT-recognised startup per TheCompanyCheck
- (Sources: sugarwatchers.in homepage + T&C page, TheCompanyCheck)
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Treman Singh Ahluwalia | 00541947 | - | 14 Jun 2014 |
| Mohit Khattar | 02673201 | - | 18 Apr 2017 |
| Arvind Rajkishore Sharma | 01229072 | - | 18 Apr 2017 |
| Annanya Atul Raniwala | 07103431 | - | 27 Nov 2019 |
| Karan Jain | 07984732 | - | 22 May 2023 |
Financials
Partial / conflicting- Partial / low-confidence, per Tofler (FY2025, presented as summary tiles, standalone basis implied, exact rupee figures gated behind Tofler Pro subscription): Revenue band ₹1–10 Cr
- Net Profit Margin 7.3%
- Operating Margin 10.83%
- Net worth declined 244.51% YoY
- Borrowings up 59.42% YoY
- Assets down 3.57% YoY
- Debt-to-Equity -4.42 (negative, implying negative net worth)
- No registered charges on company assets per Tofler
- Exact revenue/EBITDA/PAT/net-worth rupee figures and audited FY confirmation: not obtained — only Tofler's derived ratios were accessible
Charges/Loans
Partial / conflicting- No registered charges/loans found on company assets per Tofler (as of last update)
- Not corroborated by a second source — treat as partial
Legal
Confirmed- Confirmed via Indian Kanoon: Good Brands For A Healthy Life Private Limited is the plaintiff in an active commercial-IP dispute against KRBL Limited (maker of India Gate basmati rice) before the Delhi High Court — Case No. CS(COMM) 549/2023, ~10 recorded orders from October 2023 through May 2025, before Justices C. Hari Shankar and Jyoti Singh
- plaintiff represented by Ms
- Kripa Pandit
- Nature of dispute (e.g., trademark/passing-off) not detailed in the retrievable case listing
- No other litigation found
Competitors
Partial / conflicting- Named peers in the Indian low-GI / diabetic-friendly / health-staples D2C space (not source-verified against filings — inferred from category positioning): 1) NourishYou / Nourish Organics — health/organic staples and snacks
- 2) True Elements — muesli, atta and healthy staples brand
- 3) Freedom Healthy Cooking Oils/Foods (VVF Group) — explicitly markets "low-GI" branded staples, closest direct positioning match
- 4) Setu Nutrition — diabetic-friendly and functional foods
- 5) Diabexy — diabetes-focused food and snacks D2C brand
- 6) Slurrp Farm / Yogabar — adjacent healthy-staples/snacking D2C brands with broader mainstream reach
- Scale tag: all are small-to-mid bootstrapped/VC-backed D2C players, broadly similar or somewhat larger scale than Sugar Watchers
- none are listed
- Note: KRBL Limited (listed, India Gate basmati rice, ~₹5,000+ Cr revenue major) is a litigation opponent in the rice category but operates at a vastly larger scale and is not a direct D2C low-GI competitor
Frequently Asked Questions
What does Good Brands For A Healthy Life Private Limited do?
Good Brands For A Healthy Life Pvt Ltd is the Mumbai-registered legal entity behind the "Sugar Watchers" D2C brand of low-glycemic-index (low-GI) staples — rice, atta, noodles, and instant mixes marketed for diabetes/weight management.
What is the CIN of Good Brands For A Healthy Life Private Limited?
The Corporate Identification Number (CIN) of Good Brands For A Healthy Life Private Limited is U15495MH2014PTC298484.
Where is Good Brands For A Healthy Life Private Limited registered?
Good Brands For A Healthy Life Private Limited is registered with RoC Mumbai (Source: Tofler). Registered address: Building No. A8, Unit No. 8, Babosa Industrial Park, Mumbai–Nashik Highway, Sonale Village, Opp.
When was Good Brands For A Healthy Life Private Limited incorporated?
Good Brands For A Healthy Life Private Limited was incorporated on 14 June 2014 (Source: Tofler, TheCompanyCheck — agree).
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.