Company Intelligence Profile
Imagine Marketing Limited
Imagine Marketing Limited is the Mumbai-based company behind boAt, a consumer audio and wearables brand sold online and in stores.
CIN: U52300MH2013PLC249758ActiveRoC Maharashtra
Last updated 26 October 2026
AI OverviewGenerated from public records
Imagine Marketing Limited is a Mumbai-based public company that runs the boAt brand of earphones, headphones, smartwatches and speakers. It was incorporated on 01 November 2013 and sells through online, direct-to-consumer and offline channels. For FY2024-25 it reported revenue of ₹3,062.8 Cr and net profit of ₹64.2 Cr, after a net loss of ₹(53.6) Cr in FY2023-24.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Deeper analysis, financial signals and peer comparisons.
Company Identity
| Registered name | Imagine Marketing Limited |
|---|---|
| CIN | U52300MH2013PLC249758 |
| PAN | AADCI3821M |
| Status | Active |
| Listing | Unlisted |
| Incorporated | 01 November 2013 |
| ROC | RoC Maharashtra (Mumbai) |
| Sector (NIC) | Consumer Brands |
| Registered address | Unit No. 204 & 205, 2nd Floor, D-Wing & E-Wing, Corporate Avenue, Andheri-Ghatkopar Link Road, Mumbai, Maharashtra 400093 |
| Authorized capital | ₹35.0 Cr |
| Paid-up capital | ₹22.5 Cr |
Source: www.tofler.in, www.thecompanycheck.com
Business Overview
- Imagine Marketing Limited runs the boAt brand of earphones, headphones, earbuds, smartwatches, speakers and accessories.
- It sells through e-commerce, direct-to-consumer channels and offline retail across India.
- It also runs a direct-to-consumer electronics brand called Shaaimu.
- The company was incorporated on 01 November 2013 and is based in Mumbai.
Source: www.tofler.in
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Aman Gupta | 02249682 | Whole-time Director | - |
| Sameer Ashok Mehta | 02945481 | Whole-time Director | - |
| Anish Kumar Saraf | 00322784 | Director | - |
| Vivek Gambhir | 06527810 | Director | - |
| Deven Pravinchandra Waghani | 09434542 | Director | - |
| Aashish Ramdas Kamat | 06371682 | Director | - |
| Anand Ramamoorthy | 05277865 | Director | - |
| Purvi Sheth | 06449636 | Director | - |
Source: www.tofler.in, www.thecompanycheck.com
Financials
FY2024-25
- Revenue ₹3,062.8 Cr
- EBITDA ₹102.0 Cr
- Net profit ₹64.2 Cr
- Net worth ₹539.2 Cr
- Total borrowings ₹595.1 Cr
FY2023-24
- Revenue ₹3,103.8 Cr
- EBITDA ₹(3.8) Cr
- Net profit ₹(53.6) Cr
- Net worth ₹471.5 Cr
- Total borrowings ₹860.2 Cr
Source: www.tofler.in, www.thecompanycheck.com
Charges & Borrowings
| DBS Bank India | ₹75.0 Cr, created 26 Jun 2024 |
|---|---|
| RBL Bank | ₹225.0 Cr across 2 charges, created 25 Oct 2021 and 01 Nov 2022 |
| Axis Bank | ₹75.0 Cr, created 13 Jul 2022 |
| HSBC | ₹150.0 Cr, created 23 Dec 2021 |
| HDFC Bank | ₹60.0 Cr, created 04 Jun 2021 |
Source: www.tofler.in, www.thecompanycheck.com
Legal & Compliance
| Delhi High Court, 2025 | Imagine Marketing Ltd vs Vinod Kumar Gupta and another, a trademark matter (C.O.(COMM.IPD-TM) 118/2025) |
|---|---|
| Delhi High Court, 2023 | Imagine Marketing Limited vs Ashok Kumar and others, a commercial dispute (CS(COMM) 946/2023), with orders on 11 Jan 2024 and 27 Sep 2024 |
Source: indiankanoon.org
Competitors
Noise
wearables and audio brand of similar scale
Fire-Boltt
high-volume smartwatch brand
Zebronics
established consumer electronics and audio brand
JBL India
premium international audio brand
Ambrane
accessories, power banks and audio
Frequently Asked Questions
What does Imagine Marketing Limited do?
Imagine Marketing Limited runs the boAt brand of earphones, headphones, earbuds, smartwatches, speakers and accessories. It sells online, direct to consumers and through offline retail. It also runs the Shaaimu electronics brand.
When was Imagine Marketing Limited incorporated?
Imagine Marketing Limited was incorporated on 01 November 2013 and is registered with the Registrar of Companies, Maharashtra (Mumbai).
What is the CIN of Imagine Marketing Limited?
The CIN of Imagine Marketing Limited is U52300MH2013PLC249758.
Who are the directors of Imagine Marketing Limited?
Directors include Aman Gupta and Sameer Ashok Mehta, who are Whole-time Directors, along with Anish Kumar Saraf, Vivek Gambhir, Deven Pravinchandra Waghani, Aashish Ramdas Kamat, Anand Ramamoorthy and Purvi Sheth.
Where is Imagine Marketing Limited registered?
The registered office is at Unit No. 204 and 205, 2nd Floor, D-Wing and E-Wing, Corporate Avenue, Andheri-Ghatkopar Link Road, Mumbai, Maharashtra 400093.
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