Company Intelligence Profile
Incnut Lifestyle Retail Private Limited
Incnut Lifestyle Retail Pvt Ltd is the retail/manufacturing entity behind Vedix — India's first customized Ayurvedic hair and skin care brand, which formulates personalized regimens based on an online dosha (Ayurvedic body-type) assessment.
Last updated 20 August 2026
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Incnut Lifestyle Retail Private Limited |
|---|---|
| CIN | U52609TG2018PTC124602 |
| PAN | AAECI8820M |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 21 May 2018 |
| ROC | RoC Hyderabad / Telangana |
| Sector (NIC) | Trading / Consumer Goods — Retail sale of health & beauty products (NIC class under 52609 group); confirmed by Tofler and TheCompanyCheck |
| Registered address | G-3, Ground Floor, Modern Profound Tech Park, Kondapur, Serilingampally, Rangareddi, Hyderabad, Telangana, India – 500084 |
| Authorized capital | ₹10,00,000 (₹10 Lakh) |
| Paid-up capital | ₹1,00,000 (₹1 Lakh) |
Business Overview
Confirmed- Incnut Lifestyle Retail Pvt Ltd is the retail/manufacturing entity behind Vedix — India's first customized Ayurvedic hair and skin care brand, which formulates personalized regimens based on an online dosha (Ayurvedic body-type) assessment
- It operates a manufacturing facility at Plot No. 66A, IDA Phase 4, Jeedimetla, Hyderabad
- It is part of the Incnut group, whose sister digital-content entities include StyleCraze and MomJunction (beauty/wellness and parenting content platforms), linked via common directors
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Chaitanya Chakravarthy Nallan | 01319347 | Whole-time Director | 21-May-2018 |
| Sangram Simha Datla | 03546653 | Director | 21-May-2018 |
| Veerendra Shivhare | 00371693 | Director | 21-May-2018 |
| Abhishek Goenka | 06747730 | Nominee Director | 08-Jun-2020 |
| Sai Sanjeev Yamsani | 09482173 | Nominee Director | 03-Feb-2022 |
Financials
Partial / conflicting- FY2025 (year ended 31-Mar-2025), standalone: Revenue ≈ ₹150–200 Crore band per Tofler
- Revenue declined ~8.78% YoY per Tofler
- Operating margin ~5.81%, net margin ~7.83%, gross margin ~2.7%, Debt-to-Equity 0.36, ROCE 73.88%, borrowings down ~23.37% YoY, total assets down ~20.07% YoY
- EBITDA, PAT absolute value, and Net Worth are gated behind paid-subscription tiers on both Tofler and TheCompanyCheck — not obtained in absolute rupee terms
- Employees: 118 per EPFO records as of April 2024
- No consolidated financials found
- company files standalone accounts with RoC Hyderabad
Charges / Loans
Partial / conflicting- Open charges reported: Tofler lists an open charge with Axis Trustee Services Limited, ₹3.0 Crore, created 04-Feb-2025, and a charge with HSBC Limited (Hongkong & Shanghai Banking Corporation), ₹0.5 Crore, created 19-Oct-2023
- TheCompanyCheck separately reports total open charges of ₹15 Crore and satisfied/closed charges of ₹40 Crore historically, naming The Hongkong and Shanghai Banking Corporation Limited as primary lender at ₹12 Crore
- The two sources do not fully reconcile on amounts — flagged as a source conflict
- treat exact current charge quantum as partial/unconfirmed pending an MCA charge-index cross-check
Legal (Indian Kanoon)
ConfirmedIndian Kanoon search for "Incnut Lifestyle Retail Private Limited" returned zero matching results — no reported litigation, tribunal orders, or court judgments found.
Competitors
Partial / conflicting- D2C/online Ayurvedic and natural personal-care peers (rough scale, approximate, for SEO/competitive-context purposes only — not verified against each peer's own filings in this pass): (1) Honasa Consumer Ltd (Mamaearth, The Derma Co.) — listed, large scale, FY24 revenue ~₹1,900+ Cr
- (2) Traya Health — VC-funded hair-care D2C, mid-scale, high growth
- (3) WOW Skin Science — large D2C personal-care player, revenue reportedly ₹500+ Cr range
- (4) Plum Goodness (Pureplay Skin Sciences) — mid-large D2C beauty brand
- (5) Just Herbs — Ayurveda-positioned skincare/makeup brand, smaller-mid scale
- (6) Forest Essentials — premium Ayurvedic personal care, offline+online, mid-large scale
- Vedix (Incnut Lifestyle Retail) sits in the small-to-mid scale bracket (~₹150-200 Cr revenue) relative to these peers
Frequently Asked Questions
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