Company Intelligence Profile
Incnut Lifestyle Retail Private Limited
Incnut Lifestyle Retail Pvt Ltd is the retail/manufacturing entity behind Vedix — India's first customized Ayurvedic hair and skin care brand, which formulates personalized regimens based on an online dosha (Ayurvedic body-type) assessment.
Last updated 21 August 2026
Incnut Lifestyle Retail Private Limited, incorporated on 21 May 2018 and based in Hyderabad, Telangana, is the active retail and manufacturing entity behind Vedix, a customized Ayurvedic hair and skin care brand that formulates personalized regimens from an online dosha assessment. Classified under retail sale of health and beauty products, it is part of the Incnut group, whose sister content platforms include StyleCraze and MomJunction.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Incnut Lifestyle Retail Private Limited |
|---|---|
| CIN | U52609TG2018PTC124602 |
| PAN | AAECI8820M |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 21 May 2018 |
| ROC | RoC Hyderabad / Telangana |
| Sector (NIC) | Trading / Consumer Goods — Retail sale of health & beauty products (NIC class under 52609 group); confirmed by Tofler and TheCompanyCheck |
| Registered address | G-3, Ground Floor, Modern Profound Tech Park, Kondapur, Serilingampally, Rangareddi, Hyderabad, Telangana, India – 500084 |
| Authorized capital | ₹10,00,000 (₹10 Lakh) |
| Paid-up capital | ₹1,00,000 (₹1 Lakh) |
Business Overview
- Incnut Lifestyle Retail Pvt Ltd is the retail/manufacturing entity behind Vedix — India's first customized Ayurvedic hair and skin care brand, which formulates personalized regimens based on an online dosha (Ayurvedic body-type) assessment
- It operates a manufacturing facility at Plot No. 66A, IDA Phase 4, Jeedimetla, Hyderabad
- It is part of the Incnut group, whose sister digital-content entities include StyleCraze and MomJunction (beauty/wellness and parenting content platforms), linked via common directors
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Chaitanya Chakravarthy Nallan | 01319347 | Whole-time Director | 21-May-2018 |
| Sangram Simha Datla | 03546653 | Director | 21-May-2018 |
| Veerendra Shivhare | 00371693 | Director | 21-May-2018 |
| Abhishek Goenka | 06747730 | Nominee Director | 08-Jun-2020 |
| Sai Sanjeev Yamsani | 09482173 | Nominee Director | 03-Feb-2022 |
Financials
- FY2025 (year ended 31-Mar-2025), standalone: Revenue ≈ ₹150–200 Crore band per Tofler
- Revenue declined ~8.78% YoY per Tofler
- Operating margin ~5.81%, net margin ~7.83%, gross margin ~2.7%, Debt-to-Equity 0.36, ROCE 73.88%, borrowings down ~23.37% YoY, total assets down ~20.07% YoY. EBITDA, PAT absolute value, and Net Worth are gated behind paid-subscription tiers on both Tofler and TheCompanyCheck — not obtained in absolute rupee terms
- Employees: 118 per EPFO records as of April 2024
- No consolidated financials found; company files standalone accounts with RoC Hyderabad
Charges / Loans
- Open charges reported: Tofler lists an open charge with Axis Trustee Services Limited, ₹3.0 Crore, created 04-Feb-2025, and a charge with HSBC Limited (Hongkong & Shanghai Banking Corporation), ₹0.5 Crore, created 19-Oct-2023
- TheCompanyCheck separately reports total open charges of ₹15 Crore and satisfied/closed charges of ₹40 Crore historically, naming The Hongkong and Shanghai Banking Corporation Limited as primary lender at ₹12 Crore
- The two sources do not fully reconcile on amounts — flagged as a source conflict; treat exact current charge quantum as partial/unconfirmed pending an MCA charge-index cross-check
Legal (Indian Kanoon)
Indian Kanoon search for "Incnut Lifestyle Retail Private Limited" returned zero matching results — no reported litigation, tribunal orders, or court judgments found.
Competitors
- D2C/online Ayurvedic and natural personal-care peers (rough scale, approximate, for SEO/competitive-context purposes only — not verified against each peer's own filings in this pass): (1) Honasa Consumer Ltd (Mamaearth, The Derma Co.) — listed, large scale, FY24 revenue ~₹1,900+ Cr
- (2) Traya Health — VC-funded hair-care D2C, mid-scale, high growth
- (3) WOW Skin Science — large D2C personal-care player, revenue reportedly ₹500+ Cr range
- (4) Plum Goodness (Pureplay Skin Sciences) — mid-large D2C beauty brand
- (5) Just Herbs — Ayurveda-positioned skincare/makeup brand, smaller-mid scale
- (6) Forest Essentials — premium Ayurvedic personal care, offline+online, mid-large scale
- Vedix (Incnut Lifestyle Retail) sits in the small-to-mid scale bracket (~₹150-200 Cr revenue) relative to these peers
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