Company Intelligence Profile
Jouleshealth Enterprise Private Limited
A DPIIT-recognised, Bengaluru-operated Indian startup (registered in Lucknow, UP; incorporated Oct 2018) manufacturing sugar-free, zero-carb "Joules"/"NOCD" energy drinks and green-tea beverages.
Last updated 11 August 2026
Jouleshealth Enterprise Private Limited, an Indian startup established in 2018, manufactures sugar-free, zero-carb energy drinks and green-tea beverages under the "Joules" and "NOCD" brands. The company's revenue for FY2023 was ₹3.09 crore, reflecting a 213% year-over-year increase, though it recorded a net profit margin of -2.82%, indicating a financial loss.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Jouleshealth Enterprise Private Limited |
|---|---|
| CIN | U15549UP2018PTC109889 |
| PAN | AAECJ3881B |
| Status | Active |
| Listing | Unlisted (Private Limited Company) |
| Incorporated | 30 October 2018 |
| ROC | RoC name given inconsistently across sources: "Uttar Pradesh" per Tofler vs "Kanpur" per TheCompanyCheck (RoC-Kanpur is the RoC office covering UP for such CINs — likely same registrar, not a real conflict, but noting the source discrepancy). |
| Sector (NIC) |
|
| Registered address | 255/310, Kundri Rakabganj, Rajendra Nagar, Lucknow, Uttar Pradesh, India – 226004 |
| Authorized capital | ₹10,00,000 (₹10 Lakh) |
| Paid-up capital | ₹3.4 Lakh / ₹3.35 Lakh — figures agree closely, minor rounding difference |
Business Overview
- Jouleshealth Enterprise Pvt Ltd is a Bengaluru-operated (registered in Lucknow, UP), DPIIT-recognised startup founded in 2018 that manufactures and markets functional/wellness beverages under the "Joules" and "NOCD" (No Carbs Drink) brands — sugar-free, zero-carb energy drinks and green-tea beverages formulated with biotin, folic acid, L-carnitine, green coffee bean extract and BCAAs, positioned as nootropic/health drinks free of processed sugar and artificial additives
- Product lines include Joules Honey Lemon, Joules Mint, Joules Tulsi, Joules Ginger Lemon and various "Energy Fix" flavours
- The company is actively recruiting city-level distributors to expand pan-India distribution
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Prajwal Muriel Sherel Mathias | 08428496 | Director | 21 Apr 2019 |
| Siddharth Mishra | 07357716 | Additional Director | 09 Nov 2023 |
| Renu Tewari | - | Additional Director | - |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AAECJ3881B1ZK | Karnataka | AAECJ3881B [Tofler — confirmed] | Active |
Primary GSTIN: 29AAECJ3881B1ZK (Karnataka) — legal/PAN AAECJ3881B matches the company's MCA PAN, registered address for GST-linked trade listing given as 677, 1st Floor, 13th Cross, HSR Layout, Sector 1, Bengaluru – 560102, Karnataka [source: company's own listing/site content, single source — not independently corroborated on a dedicated GSTIN-lookup page, so treated as partial]. Home/registered (MCA) state is Uttar Pradesh while primary operating GST registration is in Karnataka — plausible for a company registered in UP but operating out of Bengaluru; not an entity-confusion red flag given PAN match. Total number of state-wise GST registrations: not obtained. Status: not obtained (assumed active given ongoing operations, not confirmed on a GSTIN status page).
Financials
FY2023 (year ended 31 Mar 2023), standalone:
- Revenue: ₹3.09 Cr (up ~213% YoY)
- EBITDA: up ~199.3% YoY (absolute ₹ figure locked/paywalled)
- Net Profit (PAT): down ~35.3% YoY; Net Profit Margin reported as -2.82%
- Net Worth: up ~65.1% YoY (absolute figure locked)
- Total Borrowings: up ~375.6% YoY (absolute figure locked)
- Debt-to-Equity: 1.44; Gross Margin -6.46%; Operating Margin -0.28%; ROE -2.65%
- Exact rupee figures for all 5 years (FY19-FY23) are paywalled behind Tofler Pro; only YoY% and ratios are publicly visible.
Overall: partial — trend/ratio data confirmed via Tofler, absolute revenue figure confirmed via TheCompanyCheck, but full audited financials (absolute EBITDA/PAT/net worth/borrowings in ₹) not obtained from free sources.
Charges / Loans
No charges or secured borrowings are registered against this company's assets.
Legal / Litigation
- One case found on Indian Kanoon: "M/S. Jayshree Credit Services Private Limited (formerly Jayshree Dealers Pvt. Ltd.) vs Jouleshealth Enterprise Private Limited," Karnataka High Court, dated 10 June 2026 (Indian Kanoon doc ID 110143453)
- Only the cause-title and a fragment were retrievable from the search snippet — the substantive nature of the dispute (e.g., recovery suit, cheque bounce, contractual dispute) could not be confirmed from the accessible content
- Treated as partial/unconfirmed as to case merits; existence of the litigation itself is confirmed via Indian Kanoon
Competitors
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