Company Intelligence Profile
Jouleshealth Enterprise Private Limited
A DPIIT-recognised, Bengaluru-operated Indian startup (registered in Lucknow, UP; incorporated Oct 2018) manufacturing sugar-free, zero-carb "Joules"/"NOCD" energy drinks and green-tea beverages.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Jouleshealth Enterprise Private Limited |
|---|---|
| CIN | U15549UP2018PTC109889 |
| PAN | AAECJ3881B [Tofler — confirmed] |
| Status | Active |
| Listing | Unlisted (Private Limited Company) |
| Incorporated | 30 October 2018 [Tofler, TheCompanyCheck] |
| ROC | RoC name given inconsistently across sources: "Uttar Pradesh" per Tofler vs "Kanpur" per TheCompanyCheck (RoC-Kanpur is the RoC office covering UP for such CINs — likely same registrar, not a real conflict, but noting the source discrepancy). |
| Sector (NIC) | Manufacturing — Food, beverages and tobacco products; NIC description: "Manufacture and wholesale trade of food products and beverages" (energy drinks / green tea / functional beverages, per own site) [Tofler] |
| Registered address | 255/310, Kundri Rakabganj, Rajendra Nagar, Lucknow, Uttar Pradesh, India – 226004 [Tofler, TheCompanyCheck, Indian Kanoon cause-title] |
| Authorized capital | ₹10,00,000 (₹10 Lakh) [Tofler, TheCompanyCheck] |
| Paid-up capital | ₹3.4 Lakh (Tofler) / ₹3.35 Lakh (TheCompanyCheck) — figures agree closely, minor rounding difference |
Business Overview
Confirmed- Jouleshealth Enterprise Pvt Ltd is a Bengaluru-operated (registered in Lucknow, UP), DPIIT-recognised startup founded in 2018 that manufactures and markets functional/wellness beverages under the "Joules" and "NOCD" (No Carbs Drink) brands — sugar-free, zero-carb energy drinks and green-tea beverages formulated with biotin, folic acid, L-carnitine, green coffee bean extract and BCAAs, positioned as nootropic/health drinks free of processed sugar and artificial additives
- Product lines include Joules Honey Lemon, Joules Mint, Joules Tulsi, Joules Ginger Lemon and various "Energy Fix" flavours
- The company is actively recruiting city-level distributors to expand pan-India distribution. [own site jouleshealth.in
- TheCompanyCheck]
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Prajwal Muriel Sherel Mathias | 08428496 | Director, appointed 21 Apr 2019 [Tofler DIN; TheCompanyCheck appointment date] | 21 Apr 2019 |
| Siddharth Mishra | 07357716 | Additional Director, appointed 09 Nov 2023; also directs Inelet Global Health India Pvt Ltd [Tofler DIN; TheCompanyCheck appointment date & related directorship] | 09 Nov 2023 |
| Renu Tewari | - | Additional Director, appointed 09 Nov 2023; flagged as a source conflict/possible stale snapshot on one side] Siddharth Mishra is also separately noted as a shareholder [Tofler]. | 09 Nov 2023 |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AAECJ3881B1ZK | Karnataka | AAECJ3881B [Tofler — confirmed] | Active |
Primary GSTIN: 29AAECJ3881B1ZK (Karnataka) — legal/PAN AAECJ3881B matches the company's MCA PAN, registered address for GST-linked trade listing given as 677, 1st Floor, 13th Cross, HSR Layout, Sector 1, Bengaluru – 560102, Karnataka [source: company's own listing/site content, single source — not independently corroborated on a dedicated GSTIN-lookup page, so treated as partial]. Home/registered (MCA) state is Uttar Pradesh while primary operating GST registration is in Karnataka — plausible for a company registered in UP but operating out of Bengaluru; not an entity-confusion red flag given PAN match. Total number of state-wise GST registrations: not obtained. Status: not obtained (assumed active given ongoing operations, not confirmed on a GSTIN status page).
Financials
Partial / conflictingFY2023 (year ended 31 Mar 2023), standalone [Tofler, TheCompanyCheck]:
- Revenue: ₹3.09 Cr (up ~213% YoY) [TheCompanyCheck]; Tofler corroborates revenue band "₹1 Cr – 100 Cr" for FY23.
- EBITDA: up ~199.3% YoY (absolute ₹ figure locked/paywalled) [Tofler]
- Net Profit (PAT): down ~35.3% YoY; Net Profit Margin reported as -2.82% (i.e., company was loss-making in FY23, implying PAT roughly -₹8-9 lakh on ~₹3.09 Cr revenue — derived estimate, not a disclosed exact figure) [Tofler]
- Net Worth: up ~65.1% YoY (absolute figure locked)
- Total Borrowings: up ~375.6% YoY (absolute figure locked)
- Debt-to-Equity: 1.44; Gross Margin -6.46%; Operating Margin -0.28%; ROE -2.65% [Tofler]
- Exact rupee figures for all 5 years (FY19-FY23) are paywalled behind Tofler Pro; only YoY% and ratios are publicly visible.
Overall: partial — trend/ratio data confirmed via Tofler, absolute revenue figure confirmed via TheCompanyCheck, but full audited financials (absolute EBITDA/PAT/net worth/borrowings in ₹) not obtained from free sources.
Charges / Loans
Partial / conflictingNo charges or secured borrowings are registered against this company's assets.
Legal / Litigation
Partial / conflicting- One case found on Indian Kanoon: "M/S. Jayshree Credit Services Private Limited (formerly Jayshree Dealers Pvt. Ltd.) vs Jouleshealth Enterprise Private Limited," Karnataka High Court, dated 10 June 2026 (Indian Kanoon doc ID 110143453)
- Only the cause-title and a fragment were retrievable from the search snippet — the substantive nature of the dispute (e.g., recovery suit, cheque bounce, contractual dispute) could not be confirmed from the accessible content
- Treated as partial/unconfirmed as to case merits
- existence of the litigation itself is confirmed via Indian Kanoon
Competitors
Partial / conflictingIndicative peers in the Indian functional/health-beverage (sugar-free energy drinks, green tea, nootropic drinks) space — named for category context, not verified against Jouleshealth's exact revenue scale: 1. Tzinga (SIL, part of Vantage Cosmetics/Trilliant group) — established functional/energy drink brand, larger national distribution scale 2. Hector Beverages (Paper Boat / Paperboat) — larger, well-funded FMCG beverage player, much bigger scale 3. Raw Pressery — cold-pressed juice/health beverage D2C brand, mid-size 4. Yogabar (health foods incl. beverages/bars) — D2C wellness brand, funded, larger scale 5. Setu (nutrition/health drinks) — smaller D2C wellness beverage player, comparable early-stage scale 6. Fast&Up (sports nutrition/hydration drinks) — funded, larger scale, adjacent category (nootropic/performance drinks) Note: these are category-level competitor identifications based on general market knowledge of the Indian functional-beverage segment, not sourced from a dedicated competitor-analysis page for this specific company.
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