Company Intelligence Profile
Ph91 Private Limited
PH91 Private Limited is the corporate holding entity behind "Powerhouse91" — it operates a D2C consumer-brand aggregation/roll-up model (acquiring, scaling and operating digital-first e-commerce brands), similar in structure to Mensa Brands/GOAT Brand Labs but smaller.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Ph91 Private Limited |
|---|---|
| CIN | U74999HR2021PTC093934 |
| PAN | AALCP8862D (derived from confirmed GSTINs 33AALCP8862D1Z7 and 23AALCP8862D1Z8 — same PAN embedded in both, confirmed via 2 independent GSTIN records) |
| Status | Active |
| Listing | No — unlisted private limited company |
| Incorporated | 23 March 2021 (Tofler + Falconebiz agree; one aggregated web snippet said "23 December 2021" which appears to be a summarization error and is disregarded) |
| ROC | Registrar of Companies, Haryana (indicated by "HR" in CIN) |
| Sector (NIC) | Listed by aggregators as "Business Services" (Tofler) / "Internet and Online Service Marketplaces" (Falconebiz); actual operating business is a D2C/e-commerce brand-aggregation ("brand roll-up") model — see business overview. Exact NIC code: not obtained. |
| Registered address | M3M Urbana Business Park, Tower B, 3rd Floor, Sector 67, Bhondsi, Gurgaon, Haryana, India – 122102 (source: Tofler, Falconebiz) |
| Authorized capital | ₹1,90,000 (₹1.9 Lakh) — Tofler, Falconebiz |
| Paid-up capital | ₹53,640 — Tofler, Falconebiz |
Business Overview
Partial / conflicting- PH91 Private Limited is the corporate holding entity behind "Powerhouse91" — it operates a D2C consumer-brand aggregation/roll-up model (acquiring, scaling and operating digital-first e-commerce brands), similar in structure to Mensa Brands/GOAT Brand Labs but smaller
- Its flagship own-built brand, Powerhouse91, sells functional fitness equipment/products ("Functional Fitness Accessible to All"), founded by Shashwat Diesh (Operations & Supply Chain) and Mohammad Aqib (Growth & Marketing) — confirmed via powerhouse91.com, matching the Tofler/Falconebiz director list
- Per a single aggregated web source, the group's brand portfolio also includes Azah (women's personal-care) and Slovic, with Slovic reportedly crossing ₹200 Cr ARR by April 2026 and the group overall reaching ~₹100 Cr ARR and EBITDA profitability in 2025 — this multi-brand portfolio claim is single-sourced and not independently verified, flagged as partial
- Falconebiz separately lists a subsidiary, Ph91 Consumer Goods India Private Limited (CIN U52520HR2021PTC095771), consistent with the roll-up structure
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Shashwat Diesh | 06815287 | - | 23 Mar 2021 |
| Mohammad Aqib | 07410647 | - | 23 Mar 2021 |
| Parul Bansal | 07310131 | - | 25 Sep 2021 |
GST / GSTINs
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 33AALCP8862D1Z7 | Tamil Nadu | AALCP8862D (derived from confirmed GSTINs 33AALCP8862D1Z7 and 23AALCP8862D1Z8 — same PAN embedded in both, confirmed via 2 independent GSTIN records) | Active |
| 23AALCP8862D1Z8 | Madhya Pradesh | AALCP8862D (derived from confirmed GSTINs 33AALCP8862D1Z7 and 23AALCP8862D1Z8 — same PAN embedded in both, confirmed via 2 independent GSTIN records) | Active |
| 06AALCP8862D2Z3 | Haryana | AALCP8862D (derived from confirmed GSTINs 33AALCP8862D1Z7 and 23AALCP8862D1Z8 — same PAN embedded in both, confirmed via 2 independent GSTIN records) | - |
| 19AALCP8862D1ZX | West Bengal | AALCP8862D (derived from confirmed GSTINs 33AALCP8862D1Z7 and 23AALCP8862D1Z8 — same PAN embedded in both, confirmed via 2 independent GSTIN records) | - |
PAN: AALCP8862D. Multiple state GST registrations identified (via aggregated web search + ClearTax per-GSTIN compliance API): - 33AALCP8862D1Z7 — Tamil Nadu (Chennai), Regular, registered 26/07/2022, status Active — CONFIRMED directly via ClearTax API (legalName="PH91 PRIVATE LIMITED", jurisdiction TN009/TK0501). - 23AALCP8862D1Z8 — Madhya Pradesh (Indore), Regular, registered 07/10/2021, status Active — CONFIRMED directly via ClearTax API. - 06AALCP8862D2Z3 — Haryana (home state, matches registered office), listed as Input Service Distributor, registered 28/02/2025 — reported only via an aggregated web snippet; ClearTax API returned HTTP 422 (no record) for this GSTIN, so it is UNCONFIRMED/partial (possible transcription variance in the last digits). - 19AALCP8862D1ZX — West Bengal — reported only via aggregated web snippet, not independently verified. Total registrations: at least 4 identified (partial coverage; #registrations not exhaustively confirmed). Home state: Haryana (per registered office), though a confirmed Haryana regular-taxpayer GSTIN was not obtained (only the unverified ISD one).
Financials
Partial / conflictingFY2025 (year ended 31 March 2025), standalone, per aggregator estimates (not sourced from an audited filing directly — treat as partial):
| Revenue | ₹67.38 Cr per Falconebiz (stated +69% YoY). Tofler separately shows a "Revenue Range: ₹25–50 Cr" band with "+92.46% YoY" change — these two sources are NOT reconcilable (conflicting figures); Falconebiz's exact figure is reported as primary since Tofler's is a coarse range, but this is flagged as a source conflict |
|---|---|
| EBITDA | exact figure not obtained (paywalled on both aggregators); Tofler shows an EBITDA YoY swing of roughly -2010%, implying a sharp move (likely turning negative), but no absolute value obtainable |
| PAT/Net profit | not obtained (locked/paywalled) |
| Net worth | absolute figure not obtained; Tofler shows net worth declining ~3.8% YoY |
| Total borrowings | absolute confirmed via charges data (see Charges) at ₹67.5 Cr open charges; Tofler shows borrowings +106.43% YoY |
| Financial ratios (Tofler, FY2025) | Gross margin 0.74, Operating margin -3.5, Net profit margin -9.62%, ROE -28.81%, Debt-to-Equity 1.2 |
Funding
Partial / conflicting- Total raised: approximately $2.5 million across multiple rounds, per a single aggregated news-summary source (article not directly identified/attributed by name — likely an Entrackr/Inc42/YourStory-style piece reporting the company reached ~₹100 Cr ARR and EBITDA profitability in 2025 on this modest raise)
- Investors named in that source: Titan Capital, FJ Labs, Crossbeam Venture Partners, plus angels Haresh Chawla and Varun Alagh (Mamaearth co-founder)
- The company's own website (powerhouse91.com) separately credits investors as "Crossbeam, Coventure, and Titan Capital" — note the "Coventure" vs "Crossbeam Venture Partners" naming does not fully reconcile between the two sources (both name Crossbeam and Titan Capital consistently
- Coventure vs FJ Labs/Chawla/Alagh do not overlap) — flagged as a source conflict, not fully confirmed
- Round names, dates and valuation: not obtained
- the article snippet notes "its previous funding round took place nearly four years ago" (i.e., roughly around incorporation, ~2021–2022)
Charges
ConfirmedOpen charges total ₹67.5 Cr, CONFIRMED across two sources (Tofler and Falconebiz agree exactly):
- Kotak Mahindra Bank Limited — ₹60 Cr across 2 charges (Tofler); Falconebiz lists two ₹30 Cr charges filed in July 2025 (these sum to the same ₹60 Cr).
- CAPSAVE Finance Private Limited — ₹7.5 Cr, 1 charge, filed March 2024.
Satisfied/closed charges: ₹0 (Falconebiz). Per the source-map caveat, "no charges" fields elsewhere would mean no *open* charges, not none historically — not applicable here since open charges are present.
Competitors
Partial / conflicting- Indian D2C brand-aggregation/roll-up peers (broader category, larger scale): Mensa Brands, GOAT Brand Labs, Upscalio (10Club), Rocketship.vc
- Direct niche peers in functional-fitness-equipment D2C (Powerhouse91's own operating brand): Cultsport, Kore
- These are qualitative/analytical picks based on business-model similarity, not sourced from a single ranking
Frequently Asked Questions
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