Company Intelligence Profile
Plaeup Private Limited
Bengaluru-based D2C footwear startup selling "multiplay" and school shoes designed for Indian feet, operating under registered entity Plaeup Private Limited.
CIN: U74999KA2020PTC131327Active (Private Limited Company), incorporated 06 Jan 2020. [Source: TheCompanyCheck, Tofler]Registrar of Companies, Bangalore/Karnataka (inferred from CIN "KA" code and confirmed by TheCompanyCheck) [Source: TheCompanyCheck; Tofler inferred]Confidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Partial / conflicting| Registered name | Plaeup Private Limited |
|---|---|
| CIN | U74999KA2020PTC131327 |
| PAN | AAKCP9730D [Source: Tofler] |
| Status | Active (Private Limited Company), incorporated 06 Jan 2020. [Source: TheCompanyCheck, Tofler] |
| Listing | Not listed (private limited company; no stock exchange listing found). |
| Incorporated | 06 January 2020 [Source: TheCompanyCheck, Tofler — both agree] |
| ROC | Registrar of Companies, Bangalore/Karnataka (inferred from CIN "KA" code and confirmed by TheCompanyCheck) [Source: TheCompanyCheck; Tofler inferred] |
| Sector (NIC) | Online footwear retail / e-commerce apparel (NIC code not explicitly disclosed by sources; category confirmed as retail footwear e-commerce) [Source: TheCompanyCheck] |
| Registered address | First Floor, BBMP Khatha No. 145, BBMP Ward No. 151, 5th Block, Koramangala, Koramangala VI Bk, Bangalore South, Karnataka, India – 560095 [Source: Tofler, TheCompanyCheck — both agree] |
| Authorized capital | ₹46.6 Cr [Source: TheCompanyCheck, Tofler — both agree] |
| Paid-up capital | Conflicting: TheCompanyCheck reports ₹1.14 Lakh; Tofler reports ₹12.48 Cr (also stated as ₹12.5 Cr). Not reconciled — flagged as a source conflict, not independently confirmed via a primary filing. |
Business Overview
Confirmed- Plaeto is a direct-to-consumer footwear brand founded in 2020, positioned as "India's 1st Multiplay Shoe" — casual/athletic shoes for men, women and kids plus a dedicated school-shoe line, engineered with features like chevron outsoles and "tilt lacing" for Indian foot shapes
- Founded by ex-Nike design veterans
- cricketer Rahul Dravid is a brand ambassador (not a founder/director per available sources)
- Sold via own site (plaeto.in) and Amazon/Flipkart/Myntra
- Reports having shipped 1M+ pairs and a CSR tie-up with Naandi Foundation to donate shoes to ~300,000 girls in government schools
- Recognised as a DPIIT-registered startup
- Headcount ~23-38 employees (Apr 2024 filing vs LinkedIn listing — minor discrepancy). [Sources: plaeto.in, LinkedIn, TheCompanyCheck]
Directors
ConfirmedConfirmed via 2 sources (Tofler DINs + TheCompanyCheck names/dates; founders corroborated by LinkedIn):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Pavan Kareti | 07936210 | Director & Shareholder, since 06 Jan 2020 co-founder | - |
| Ravishankar Neelambaran Kallayil ("Ravi Kallayil") | 02090418 | Director & Shareholder, since 25 Feb 2022 co-founder | - |
| Ashvin Joseph George | 09013891 | Director, since 02 May 2023 | - |
Financials
Partial / conflictingFY2025 (year ended 31 Mar 2025), standalone, per TheCompanyCheck (single-source, partial):
| Revenue | ₹20.53 Cr (56% YoY growth) |
|---|---|
| EBITDA | not disclosed |
| PAT/Net Profit | not disclosed |
| Net worth / borrowings | not separately disclosed beyond charges below |
Not obtained from a second corroborating source (Screener/Moneycontrol did not return data — Moneycontrol fetch blocked in this session). Treat revenue figure as partial/single-source.
Charges/Loans
Partial / conflictingPer TheCompanyCheck (single source, treated as partial):
| Open charge | ₹2.85 Cr with State Bank of India, registered 30 Jun 2023 |
|---|---|
| Satisfied charge | ₹3 Cr (other lender), satisfied 05 Nov 2025 |
Not cross-verified against a second source.
Legal
ConfirmedNo matching results on Indian Kanoon for "Plaeup Private Limited" — no litigation/case records found (confirmed absence, not a gap). [Source: indiankanoon.org]
Competitors
Partial / conflicting- Not sourced from a citation naming Plaeto's competitors directly (searches for "Plaeto competitors" returned no results)
- Based on category/segment analysis (Indian D2C and mainstream kids/comfort footwear), plausible peers include: Campus Activewear (listed, large-scale mainstream footwear), Bata India Kids range (listed, large-scale legacy player), Liberty Shoes / Liberty Kids (listed, legacy player), Woodland Kids (large private group), Neeman's (D2C comfort-footwear startup, similar scale/positioning), KazarMax (D2C footwear brand, similar scale)
- These are analyst-inferred category comparators, not confirmed via a source naming them as Plaeto's direct competitors
Frequently Asked Questions
What does Plaeup Private Limited do?
Bengaluru-based D2C footwear startup selling "multiplay" and school shoes designed for Indian feet, operating under registered entity Plaeup Private Limited.
What is the CIN of Plaeup Private Limited?
The Corporate Identification Number (CIN) of Plaeup Private Limited is U74999KA2020PTC131327.
Where is Plaeup Private Limited registered?
Plaeup Private Limited is registered with Registrar of Companies, Bangalore/Karnataka (inferred from CIN "KA" code and confirmed by TheCompanyCheck) [Source: TheCompanyCheck; Tofler inferred]. Registered address: First Floor, BBMP Khatha No. 145, BBMP Ward No.
When was Plaeup Private Limited incorporated?
Plaeup Private Limited was incorporated on 06 January 2020 [Source: TheCompanyCheck, Tofler — both agree].
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