Company Intelligence Profile
Plaeup Private Limited
Bengaluru-based D2C footwear startup selling "multiplay" and school shoes designed for Indian feet, operating under registered entity Plaeup Private Limited.
Last updated 11 August 2026
Plaeup Private Limited is a Bengaluru-based direct-to-consumer footwear company specializing in "multiplay" and school shoes designed for Indian feet. Founded in 2020 by former Nike design veterans and endorsed by cricketer Rahul Dravid, the company reported a ₹20.53 crore revenue in FY2025, marking a 56% year-over-year growth. Plaeto has shipped over 1 million pairs and collaborates with the Naandi Foundation to donate shoes to girls in government schools.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Plaeup Private Limited |
|---|---|
| CIN | U74999KA2020PTC131327 |
| PAN | AAKCP9730D |
| Status | Active (Private Limited Company), incorporated 06 Jan 2020. |
| Listing | Not listed (private limited company; no stock exchange listing found). |
| Incorporated | 06 January 2020 |
| ROC | Registrar of Companies, Bangalore/Karnataka |
| Sector (NIC) | Online footwear retail / e-commerce apparel (NIC code not explicitly disclosed by sources; category confirmed as retail footwear e-commerce) |
| Registered address | First Floor, BBMP Khatha No. 145, BBMP Ward No. 151, 5th Block, Koramangala, Koramangala VI Bk, Bangalore South, Karnataka, India – 560095 |
| Authorized capital | ₹46.6 Cr |
| Paid-up capital | Conflicting: TheCompanyCheck reports ₹1.14 Lakh |
Business Overview
- Plaeto is a direct-to-consumer footwear brand founded in 2020, positioned as "India's 1st Multiplay Shoe" — casual/athletic shoes for men, women and kids plus a dedicated school-shoe line, engineered with features like chevron outsoles and "tilt lacing" for Indian foot shapes
- Founded by ex-Nike design veterans; cricketer Rahul Dravid is a brand ambassador (not a founder/director per available sources)
- Sold via own site (plaeto.in) and Amazon/Flipkart/Myntra
- Reports having shipped 1M+ pairs and a CSR tie-up with Naandi Foundation to donate shoes to ~300,000 girls in government schools
- Recognised as a DPIIT-registered startup
- Headcount ~23-38 employees (Apr 2024 filing vs LinkedIn listing — minor discrepancy)
Directors
Confirmed via 2 sources (Tofler DINs + TheCompanyCheck names/dates; founders corroborated by LinkedIn):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Pavan Kareti | 07936210 | Director & Shareholder | 06 Jan 2020 |
| Ravishankar Neelambaran Kallayil ("Ravi Kallayil") | 02090418 | Director & Shareholder | 25 Feb 2022 |
| Ashvin Joseph George | 09013891 | Director | 02 May 2023 |
Financials
FY2025 (year ended 31 Mar 2025), standalone, per TheCompanyCheck:
| Revenue | ₹20.53 Cr (56% YoY growth) |
|---|---|
| EBITDA | not disclosed |
| PAT/Net Profit | not disclosed |
| Net worth / borrowings | not separately disclosed beyond charges below |
Not obtained from a second corroborating source (Screener/Moneycontrol did not return data — Moneycontrol fetch blocked in this session). Treat revenue figure as partial/single-source.
Charges/Loans
| Open charge | ₹2.85 Cr with State Bank of India, registered 30 Jun 2023 |
|---|---|
| Satisfied charge | ₹3 Cr (other lender), satisfied 05 Nov 2025 |
Not cross-verified against a second source.
Legal
No matching results on Indian Kanoon for "Plaeup Private Limited" — no litigation/case records found.
Competitors
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