Company Intelligence Profile
Slick Organics Private Limited
Slick Organics Pvt Ltd is the legal/operating entity behind "Arata," a Delhi-based D2C (direct-to-consumer) natural/clean beauty and personal-care brand focused on plant-based, vegan, chemical-free hair-care (anti-hair-fall, anti-dandruff, anti-grey, hair growth) and skin/body care, sold primarily online (own website…
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Slick Organics Private Limited |
|---|---|
| CIN | U36999DL2017PTC310502 |
| PAN | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 13 January 2017 (Tofler, Falconebiz, TheCompanyCheck, InstaFinancials — consistent) |
| ROC | RoC Delhi |
| Sector (NIC) | Trade/E-commerce — online retail of cosmetics, hair-care and skincare products (Tofler/TheCompanyCheck classify as "Online Cosmetics Retail / Trade"; InstaFinancials NIC text shows "Manufacture of Furniture; Manufacturing N.E.C." which looks like a mismatched/generic NIC code on that source — flagged as a likely data error, not used as primary) |
| Registered address | D-1 (Basement, First Floor, Second Floor), Local Shopping Centre, Soami Nagar, New Delhi – 110017 (South Delhi / Malviya Nagar). Consistent across Tofler, Falconebiz, TheCompanyCheck, InstaFinancials. Some GST records (e.g. piceapp Delhi GSTIN) show address as "D-1, local shopping center, Soami Nagar Road" — same location. |
| Authorized capital | Reported inconsistently across sources: Tofler/Falconebiz/TheCompanyCheck state ₹15.3 lakh; InstaFinancials states ₹31.3 lakh. Not fully reconciled (possible capital increase between snapshots) — treat as partial/conflicting, needs verification against latest MCA filing. |
| Paid-up capital | Also conflicting: Tofler/Falconebiz/TheCompanyCheck state ₹12.2 lakh (₹12,20,690 per InstaKYC-style rounding); InstaFinancials states ₹13,90,590. Partial/conflicting — likely reflects different as-of dates. |
Business Overview
Confirmed- Slick Organics Pvt Ltd is the legal/operating entity behind "Arata," a Delhi-based D2C (direct-to-consumer) natural/clean beauty and personal-care brand focused on plant-based, vegan, chemical-free hair-care (anti-hair-fall, anti-dandruff, anti-grey, hair growth) and skin/body care, sold primarily online (own website arata.in plus marketplaces)
- Positioned as a "bioscience"-led, dermatologically-tested hair and scalp care company (Source: arata.in site content, Tofler/TheCompanyCheck company classification, Inc42/Business Remedies founder interviews)
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Dhruv Bhasin | 02170605 | Co-founder & Director DIN 02170605, appointed 13 Jan 2017 | 13 Jan 2017 |
| Dhruv Madhok | 06762025 | Co-founder & Director DIN 06762025, appointed 13 Jan 2017 | 13 Jan 2017 |
| Hariharan Premkumar | 07272400 | Nominee Director DIN 07272400, appointed 10 Apr 2019 per Falconebiz | 10 Apr 2019 |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAYCS0313H1Z8 | Delhi | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | - |
| 18AAYCS0313H1Z5 | Assam | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | Active |
| 06AAYCS0313H1ZA | Haryana | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | - |
| 27AAYCS0313H1Z6 | Maharashtra | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | - |
| 24AAYCS0313H1ZC | Gujarat | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | - |
| 37AAYCS0313H1Z5 | Andhra Pradesh | AAYCS0313H (derived consistently from multiple GSTIN records on Masters India and KnowYourGST, whose first 10 digits encode PAN) | Active |
Primary/home-state GSTIN (Delhi): 07AAYCS0313H1Z8 (piceapp.com, matches PAN AAYCS0313H and Delhi registered address — single-source, treat as partial). PAN: AAYCS0313H (confirmed — consistent prefix across multiple independent state GSTIN listings on Masters India and KnowYourGST). Home state: Delhi. Number of registrations: reported as 12 (KnowYourGST) or 13 (piceapp) states/UTs including Delhi, Haryana, Assam, Tamil Nadu, Maharashtra, Rajasthan, West Bengal, Gujarat, Karnataka, Andhra Pradesh, Punjab, Telangana, UP, MP — count differs slightly by source (partial). Sample confirmed GSTINs: 18AAYCS0313H1Z5 (Assam, active, reg. 03/01/2022), 06AAYCS0313H1ZA (Haryana), 27AAYCS0313H1Z6 (Maharashtra), 24AAYCS0313H1ZC (Gujarat), 37AAYCS0313H1Z5 (Andhra Pradesh) — per Masters India/piceapp listings. Status: Active/Regular on checked entries.
Financials
Partial / conflicting- Standalone figures (entity level, per Tofler/TheCompanyCheck/Falconebiz, FY ending 31 Mar 2025): Revenue ≈ ₹53.4 crore, up ~155% YoY
- EBITDA, PAT, net worth and borrowings figures were behind paywalls ("Locked/Premium access required") on Falconebiz/TheCompanyCheck/InstaFinancials — not obtained
- Employees: ~30 (EPFO, Falconebiz) vs ~112 (TheCompanyCheck, as of Aug 2025) — conflicting employee counts across sources, not reconciled
- No consolidated financials found (likely not applicable — no subsidiaries identified)
- Latest balance sheet date: 31 March 2025
Funding
Partial / conflicting- Arata/Slick Organics has raised a cumulative ~US$8.91M (per Tracxn aggregation, not independently verified beyond this single tertiary source)
- Seed round: ₹3.5 crore (~$0.5M) in January 2019 led by DSG Consumer Partners and AngelList India, with participation from Dr. Rajan Raghavachari (ex-Unilever R&D director) — reported by Inc42-style coverage
- Series A: closed on/around 3 Sep 2024 with 6 investors participating (Tracxn)
- named investors across rounds include DSG Consumer Partners, Unilever Ventures and Wellfound (per aggregated search result — Wellfound is typically a platform not an investor, so this attribution should be treated as partial/unverified)
- Round sizes/valuations for the Series A were not independently obtained (Tracxn financial data is paywalled) — used only for round names/dates per instructions
Charges & Loans
Partial / conflicting- Per Falconebiz charge records: 1 open charge of ₹25 crore in favour of HDFC Bank Limited (working capital/term facility, exact instrument type and date not obtained), plus 1 satisfied/closed charge of ₹1.5 crore (lender and date not obtained)
- Total of 2 charge records reported
- Not cross-verified on a second source — partial
Competitors
Confirmed- Direct D2C natural/clean beauty & haircare peers in India: Mamaearth/Honasa Consumer (FY24 revenue ≈ ₹1,970 crore, much larger scale, listed), WOW Skin Science (FY24 revenue ≈ ₹233 crore, mid-large scale, omnichannel incl. Walmart/Kroger), Plum Goodness (FY23 revenue ≈ $25M/~₹200 crore, vegan/cruelty-free positioning), Pilgrim (similar-stage D2C beauty brand), SUGAR Cosmetics and mCaffeine (adjacent D2C beauty/personal-care brands, broader category)
- Relative to peers, Arata/Slick Organics (~₹53 crore FY25 revenue) sits at the smaller/growth end of this competitive set
- (Source: aggregated web search of D2C beauty landscape coverage — competitor revenue figures are third-party estimates, not primary filings.)
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