Company Intelligence Profile
Sterne India Private Limited
Sterne India Private Limited is the corporate/legal entity behind the consumer brand "Arzooo" (arzooo.com), a B2B retail-tech platform founded in 2016 by ex-Flipkart executives Khushnud Khan and Rishiraj Singh Rathore.
CIN: U74999KA2016PTC097331Under CIRPRoC-Bangalore/KarnatakaConfidence: medium
Last updated 20 August 2026
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Sterne India Private Limited |
|---|---|
| CIN | U74999KA2016PTC097331 |
| PAN | AAXCS7393C |
| Status | Under CIRP (Corporate Insolvency Resolution Process) — confirmed |
| Listing | Unlisted |
| Incorporated | 24 October 2016 |
| ROC | RoC-Bangalore/Karnataka |
| Sector (NIC) | Business Services / E-Commerce; NIC Group J - "Computer programming, consultancy and related activities" (J6), described elsewhere as "Household appliances articles and equipment" |
| Registered address | 05th Floor, Salarpuria Sattva Eminence, Amani Bellendur Khane, Varthur Hobli, Bangalore East Taluk, Bellandur, Bangalore South, Karnataka – 560103 |
| Authorized capital | ₹21.0 Lakh (₹2,100,000) |
| Paid-up capital | ₹13.15 Lakh (₹1,314,966) |
Business Overview
Partial / conflicting- Sterne India Private Limited is the corporate/legal entity behind the consumer brand "Arzooo" (arzooo.com), a B2B retail-tech platform founded in 2016 by ex-Flipkart executives Khushnud Khan and Rishiraj Singh Rathore
- It provided small/medium electronics and appliance retailers with inventory sourcing, credit, and logistics tools to compete with Amazon/Flipkart/Croma
- At peak the company reportedly served 50,000+ stores and 20,000+ products
- Company registered email on file: rishi@arzooo.com
- As of Nov 2024 the platform's assets (tech, IP, private-label brand) were acquired by Moksha Group in a distressed/insolvency-linked sale (TechCrunch, Entrepreneur India, YourStory — confirmed by 3 independent news sources), consistent with the "Under CIRP" registry status
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rishiraj Singh Rathore | 07616101 | - | 15 Mar 2019 |
Financials
Partial / conflicting- FY2022: Revenue reported as "₹1,118.23 Crore" vs Tofler's coarser bucket "Over ₹500 Crore," both showing ~331–332% YoY growth — partial confirmation, revenue figure only single-sourced at Crore-level precision, direction/scale confirmed by both
- EBITDA: locked/not obtained (paywalled on both sites)
- PAT: not obtained (locked)
Funding
Partial / conflicting- The "Arzooo" business (parent brand of this entity) raised approx. USD 84.7–89.8M across ~11 rounds from ~57 investors including Trifecta Capital, Celesta Capital (both first invested 18 Mar 2020, Series A), 3Lines, Jabbar Internet Group, and lead investor SBI Investment/SBI Group in a $70M Series B (Jun 2022)
- Company was valued at ~$310M at peak per TechCrunch
- In Nov 2024, Moksha Group acquired Arzooo's strategic assets (tech platform, IP, private-label brand) in what multiple outlets (TechCrunch, Entrepreneur India, YourStory, CXO Digital Pulse) describe as a distressed/insolvency-related sale — confirmed by 3+ independent news sources
- deal value undisclosed
Charges & Loans
Confirmed- Open/satisfied charges confirmed by both sources with differing detail levels
- Tofler (more granular): Axis Trustee Services Ltd — 5 charges totaling ₹65.0 Cr
- ORBIS Trusteeship Services — 2 charges totaling ₹28.0 Cr
- CAPSAVE Finance — 1 charge of ₹15.0 Cr
- MITCON Credentia Trusteeship — 1 charge of ₹7.0 Cr. TheCompanyCheck (aggregate): Open charges ₹115 Crore
- Satisfied charges ₹111.01 Crore
- lender bucket labeled "Others." Both sources agree on the ₹115 Cr total open-charge figure
Legal (Indian Kanoon)
Partial / conflicting- Indian Kanoon confirms at least two reported proceedings involving this entity: (1) "M/S. Sterne India Pvt Ltd vs Union of India" — Karnataka High Court writ petition, decided 8 Sep 2021, GST-related
- (2) "Sterne India Private Limited vs Haier Appliances India Pvt Ltd & Ors" — Delhi High Court, decided 15 Nov 2022, trademark dispute (appellant)
- Additionally, the company's current MCA/registry status as "Under CIRP" implies an active insolvency proceeding before NCLT Bengaluru, but a direct NCLT order/case number, IRP/RP name, and admission date could not be confirmed (IBBI case-lookup page timed out and no case-specific NCLT order was found in search) — not obtained
Competitors
Partial / conflicting- Amazon (India) — large-scale horizontal e-commerce giant
- Flipkart — large-scale horizontal e-commerce giant, notable as Arzooo founders' former employer
- Udaan — large-scale B2B e-commerce unicorn, founded by other Flipkart alumni same year (2016)
- Croma (Infiniti Retail/Tata) — large-scale organized electronics retail chain, cited as a rival the company aimed to help small retailers compete against
- ShopClues — mid-scale/legacy horizontal e-commerce player
- Zefo — smaller vertical e-commerce (refurbished electronics) player
Frequently Asked Questions
What does Sterne India Private Limited do?
Sterne India Private Limited is the corporate/legal entity behind the consumer brand "Arzooo" (arzooo.com), a B2B retail-tech platform founded in 2016 by ex-Flipkart executives Khushnud Khan and Rishiraj Singh Rathore.
What is the CIN of Sterne India Private Limited?
The Corporate Identification Number (CIN) of Sterne India Private Limited is U74999KA2016PTC097331.
Where is Sterne India Private Limited registered?
Sterne India Private Limited is registered with RoC-Bangalore/Karnataka (Tofler, TheCompanyCheck). Registered address: 05th Floor, Salarpuria Sattva Eminence, Amani Bellendur Khane, Varthur Hobli, Bangalore East Taluk, Bellandur, Bangalore South, Karnataka – 560103 (Tofler, TheCompanyCheck)
When was Sterne India Private Limited incorporated?
Sterne India Private Limited was incorporated on 24 October 2016 (Tofler, TheCompanyCheck).
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