Company Intelligence Profile
Urban Essentials India Private Limited
Urban Essentials India Private Limited runs Plush, a direct-to-consumer women's wellness brand selling period care, intimate wellness and skincare products.
Last updated 28 October 2026
Urban Essentials India Private Limited runs Plush, a direct-to-consumer women's wellness and period-care brand. The company was incorporated on 25 May 2018 in Tamil Nadu. It reported revenue of ₹29.25 Cr in FY2023-24. It raised a Series B of about ₹40 Cr in June 2025, bringing total funding to about ₹66 Cr.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Urban Essentials India Private Limited |
|---|---|
| CIN | U74999TN2018PTC122924 |
| PAN | AACCU2542E |
| Status | Active |
| Listing | Unlisted |
| Incorporated | 25 May 2018 |
| ROC | RoC-Chennai, Tamil Nadu |
| Sector (NIC) | Consumer Brands |
| Registered address | 1B, Ground Floor, No 926, 504, 200ft Ring Road, Madhavaram, Gummidipoondi, Tiruvallur, Tamil Nadu, India – 600060 |
| Authorized capital | ₹27,00,000 (₹27 Lakh) |
| Paid-up capital | ₹3,71,780 (~₹3.72 Lakh) |
Source: tofler.in, piceapp.com
Business Overview
- Urban Essentials India Private Limited is the company behind Plush, a women's wellness and period-care brand.
- Products include sanitary pads, menstrual cups, intimate wash, intimate wipes, hair removal and skincare items.
- It sells through its own website, online marketplaces and B2B wholesale.
- The company was incorporated on 25 May 2018 and is based in Tamil Nadu.
Source: piceapp.com
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Prince Kapoor | 08143381 | Director | 25 May 2018 |
| Ketan Munoth | 08143382 | Director | 25 May 2018 |
Source: MCA records via tofler.in
GST Registration
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 33AACCU2542E1ZS | Tamil Nadu | AACCU2542E | Active |
Source: GST registry via piceapp.com
Financials
- Revenue band ₹50-75 Cr
- Revenue ₹29.25 Cr
Source: MCA records via tofler.in
Funding
| Series B | about ₹40 Cr (about $4.66M), closed around 5 Jun 2025, led by Rahul Garg |
|---|---|
| Total funding raised | about ₹66 Cr (about $8.13M) across 5 rounds |
Source: piceapp.com
Charges & Borrowings
- HDFC Bank Limited: open charge of ₹1.5 Cr, created 09 Jul 2024
Source: MCA records via tofler.in
Competitors
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