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For D2C Founders

Fund Your Inventory and Ad Spend Without Diluting Your Brand.

You built a brand customers love. Fund the inventory and marketing that grow it with non-dilutive debt, and keep every share you've earned.

Zero equity dilutionTerm sheets in 48 hours₹50 Lakh – ₹250 CrRepay as you sell through
₹3,000 Cr+ Funded2,000+ Companies125+ Lenders

Estimate My Funding

No commitments, no fees.

We understand the D2C founder's cash squeeze

01

Cash locked before revenue lands

You pay for stock and ads weeks before card and marketplace settlements clear.

02

Equity is the wrong tool

Funding predictable, self-liquidating costs with ownership is the most expensive money you can take.

03

One platform, 125+ lenders

Get matched to RBF or working capital that repays as you sell, with a term sheet in 48 hours.

What debt unlocks for your D2C brand

Deploy non-dilutive capital into the growth engines that pay back fast, and keep full control of your brand.

Stock Ahead of Demand

Fund festive and sale-event inventory weeks early so you never run out when it matters most.

Scale Performance Marketing

Push spend on Meta, Google, and quick-commerce when your CAC and payback work.

Match Financing to RBF

Use revenue-based financing that flexes with your sell-through instead of fixed EMIs.

Keep Your Cap Table Clean

Fund working capital with debt and give up no equity, warrants, or board seats.

Protect Your Reserves

Keep cash free for operations while inventory and marketing are funded separately.

Move at Brand Speed

Connect your data once and get an indicative term sheet in 48 hours.

Are you eligible?

Most businesses that meet the criteria below receive an indicative term sheet within 48 hours.

Registered Indian D2C brand (Pvt Ltd, LLP, or registered firm) operating for 12+ months.

Annual revenue of ₹1 Crore or more, with consistent monthly order volume.

Measurable unit economics: trackable CAC, repeat rate, and a predictable payback window.

GST registration and clean financials (bank statements, MIS, and marketplace sales data).

Frequently Asked Questions

Fund your growth without touching your cap table

Get an indicative offer in 48 hours: no commitments, no fees, no dilution.