Primebook’s Funding Journey: From Shark Tank to Scaling India's Affordable Laptop Market
Primebook, the Delhi-based innovator behind affordable Android-powered laptops, has been making waves in India's edtech hardware sector. From securing ₹75 lakh on Shark Tank India to raising $2 million in a Pre-Series A round, and obtaining ₹1 crore in revenue-based financing from Recur Club, Primebook's trajectory exemplifies strategic capital utilization to bridge India's digital divide.
Funding Timeline
Growth Highlights
- Market Penetration: Captured a 5% market share in the sub-₹20,000 laptop segment within two years, demonstrating significant demand for affordable computing solutions.
- Revenue Growth: Achieved ₹50 crore in revenue for FY24, with plans to triple this figure in the current financial year.
- Product Offering: Laptops priced between ₹11,000 and ₹16,990, featuring PrimeOS - an Android-based operating system optimized for students.
Strategic Focus
- Target Audience: Students in Tier II, III, and IV cities, addressing the gap in affordable computing for learners.
- Product Development: Emphasis on R&D to enhance product offerings and user experience.
- Distribution Channels: Expansion of institutional sales channels and enhancement of after-sales service infrastructure.
Leadership Insights
"This investment enables us to put more resources toward product development, scale our operations, and reach millions more households in India," said Chitranshu Mahant, Co-founder and CEO of Primebook.
Looking to finance your startup's next phase of growth?
Explore revenue-based financing options with Recur Club and join the ranks of innovative companies like Primebook.
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