Company Intelligence Profile
Aulyra Design Private Limited
Aulyra Design Private Limited operates Aulerth, a Gurugram-based, seed-funded D2C brand for sustainable, semi-precious, designer-collaborated jewellery.
Last updated 17 August 2026
Aulyra Design Private Limited operates Aulerth, a Gurugram-based D2C brand specializing in sustainable, semi-precious jewellery made from recycled metals in collaboration with Indian fashion designers. The company reported a revenue of ₹3.48 crore in FY2024-25, reflecting a 54% year-on-year growth. Aulyra has raised approximately $1.34 million in seed funding.
Compiled from MCA filings and other public records. Figures may lag the latest filing; verify against the detailed sections below.
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Company Identity
| Registered name | Aulyra Design Private Limited |
|---|---|
| CIN | U36990HR2021PTC096032 |
| PAN | AAVCA4151G |
| Status | Active |
| Listing |
|
| Incorporated | 02 July 2021 |
| ROC | RoC Haryana (Gurugram) per CIN state code "HR" and Tofler |
| Sector (NIC) | Manufacturing — jewellery and watches (NIC-linked to code 36990 "other manufacturing n.e.c."); retail trading of jewellery also cited |
| Registered address | Aulerth, 3rd Floor, Plot No. 3807, DLF Phase-IV / Sushant Lok Phase 1, Block A, Chakkarpur, Gurugram, Haryana 122001, India |
| Authorized capital | ₹15.6 lakh |
| Paid-up capital | ₹5.64 lakh |
Business Overview
- Aulyra Design Private Limited is the legal entity behind the consumer jewellery brand "Aulerth"
- Aulerth positions itself as "the world's first-of-a-kind high-fashion, digital-first jewellery startup," selling semi-precious, sustainable, 22kt-gold-plated jewellery (earrings, necklaces, rings, wristwear, headpieces) made from recycled metals, in exclusive collaborations with Indian fashion designers (JJV by Valaya, Suneet Varma, Shivan & Narresh, Tribe Amrapali, Ekaya Banaras)
- Sold D2C online via aulerth.in (India) and aulerth.com (international)
- Recognised as a DPIIT startup
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Neha Ramabhadran | 09224773 | - | 02 Jul 2021 |
| Vivek Ramabhadran | 07309210 | - | 02 Jul 2021 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AAVCA4151G2ZC | Karnataka | AAVCA4151G (Source: TheCompanyCheck; single-source, partial) | Active |
| 36AAVCA4151G2ZH | Telangana | AAVCA4151G (Source: TheCompanyCheck; single-source, partial) | Active |
| 07AAVCA4151G4ZG | Delhi | AAVCA4151G (Source: TheCompanyCheck; single-source, partial) | - |
| 04AAVCA4151G2ZO | Chandigarh | AAVCA4151G (Source: TheCompanyCheck; single-source, partial) | - |
| 22AAVCA4151G1ZR | Chhattisgarh | AAVCA4151G (Source: TheCompanyCheck; single-source, partial) | Inactive |
Home state: Haryana (per registered address/RoC), but no Haryana (state code 06) GSTIN could be independently verified/confirmed. Per a single source (findgst.in, PAN-to-GST lookup for AAVCA4151G) the company shows GSTIN registrations in: 29AAVCA4151G2ZC (Karnataka/Bengaluru Urban, active, reg. 07-Sep-2023), 36AAVCA4151G2ZH (Telangana, active, reg. 28-Nov-2023), 07AAVCA4151G4ZG (Delhi), 04AAVCA4151G2ZO (Chandigarh), and 22AAVCA4151G1ZR (Chhattisgarh, Casual Taxable Person, now inactive, reg. 13-Apr-2022). Status: PARTIAL/UNCONFIRMED — single source only, no Haryana home-state GSTIN found, treat with caution.
Financials
- operating revenue "under ₹1 crore" — no exact EBITDA/PAT/net worth disclosed (paywalled). FY2023-24: revenue ~₹2.27 crore. FY2024-25 (year ended 31-Mar-2025): revenue ₹3.48 crore, +54% YoY — EBITDA/PAT locked behind premium access, not obtained. No consolidated financials found; all figures appear standalone. Net worth and total borrowings: not obtained
Funding
- Seed funding raised in 2023: ~$1.1M lead round by M Venture Partners with angel participation from Tarun Tahiliani (fashion designer), Taro Nordheider (former Swarovski Professional CEO), LV Angel Fund, and a network of McKinsey-alumni angels (Morten Klumb, Viktor Hediger, Satya Rao, Akhil Jain, Mohit Jain, Raman Thiagarajan) — plus a follow-on seed extension of $240,050 in Nov 2023, bringing total disclosed funding to ~$1.34M across 2 rounds, ~16-19 investors
- NOTE: Inc42's aggregate figure of "$17.6M raised" surfaced in search results appears inconsistent with the company's revenue scale and the round-level figures above — flagged as an unreliable/unverified outlier, not used as the headline number
Charges & Borrowings
- No charges/loans registered — "zero open charges" and "no secured borrowings" as of the data pulled
- Single-source; treat as partial
Legal / Litigation
No litigation found on Indian Kanoon for "Aulyra Design Private Limited" (search returned no matching results).
Competitors
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