Company Intelligence Profile
Bluten Marketing Limited
Bluten Marketing Limited (registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745) is a Lucknow, Uttar Pradesh-based retail trading company.
Last updated 4 August 2026
Bluten Marketing Limited is a Lucknow-based retail trading company that operates the D2C e-commerce brand Beatitude, selling designer sarees for women in India. In FY2024, the company achieved approximately ₹27.74 Cr in revenue, reflecting a 121.26% year-on-year growth, with notable increases in EBITDA and net profit margins.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Bluten Marketing Limited |
|---|---|
| CIN | U74999UP2018PTC108745 |
| PAN | AAICB0442N |
| Status | Active |
| Listing | Unlisted (Public Limited company, not listed on any stock exchange) |
| Incorporated | 01 October 2018 |
| ROC | RoC Kanpur / Uttar Pradesh |
| Sector (NIC) |
|
| Registered address | 2/136 Vikas Nagar, Lucknow, Uttar Pradesh - 226022 |
| Authorized capital | ₹1.0 Crore |
| Paid-up capital | ₹1.0 Crore |
Business Overview
- Bluten Marketing Limited (registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745) is a Lucknow, Uttar Pradesh-based retail trading company
- It operates the D2C e-commerce brand "Beatitude" selling designer sarees for women in India
- The company is flagged as a DPIIT-recognised startup
- As of the last data point (Feb 2025), TheCompanyCheck listed 0 employees on record, though it runs 1 active EPFO establishment, suggesting a lean/outsourced operating model typical of D2C fashion brands
Directors
Confirmed by 2 sources (Tofler, TheCompanyCheck) - names and tenure agree:
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Akanksha Kanwal | 08202152 | Director & Shareholder | 01 Oct 2018 |
| Pushkar Shukla | 08202277 | Director & Shareholder | 01 Oct 2018 |
| Kamlesh Shukla | 10589585 | Director | 12 Apr 2024 |
Financials
FY2024 (year ended 31 March 2024), likely standalone (small unlisted entity), figures partly confirmed by 2 sources:
| Revenue | ~₹27.74 Cr |
|---|---|
| EBITDA growth | +278.25% YoY - absolute EBITDA figure locked/not obtained |
| Net Profit (PAT) growth | +295.76% YoY - absolute PAT locked/not obtained |
| Net worth growth | +426.25% YoY - absolute net worth not obtained |
| Operating margin | 8.23%; Net profit margin: 5.83%; Debt-to-Equity: 0.9; ROCE: 60.82%; ROE: -21.42%; Gross margin: -1.66% |
| Auditor | CA Jayesh Saini for FY2024 |
Absolute Balance Sheet/P&L line items require paid subscription access on both platforms and were not independently verified.
Funding
- Company is tagged as a "DPIIT Recognised Startup" but no equity funding rounds, investor names, or amounts were found on any permitted source
- Treat as "not obtained" for any funding round history
Charges / Loans
- HDFC Bank Limited: ₹5.4 Cr across 2 charges (last updated 20 Aug 2024)
- Tata Capital Limited: ₹1.5 Cr, 1 charge (last updated 29 Dec 2024)
- TheCompanyCheck additionally shows total open charges ₹6.91 Cr and satisfied charges of ₹1 Cr.
Competitors
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