Company Intelligence Profile
Bluten Marketing Limited
Bluten Marketing Limited (registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745) is a Lucknow, Uttar Pradesh-based retail trading company.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Bluten Marketing Limited |
|---|---|
| CIN | U74999UP2018PTC108745 |
| PAN | AAICB0442N (Source: Tofler) |
| Status | Active |
| Listing | Unlisted (Public Limited company, not listed on any stock exchange) |
| Incorporated | 01 October 2018 (Source: Tofler, TheCompanyCheck) |
| ROC | RoC Kanpur / Uttar Pradesh (Source: Tofler, TheCompanyCheck) |
| Sector (NIC) | Retail trading - clothing/sarees, fur articles, clothing accessories; Business Services classification on Tofler (Source: Tofler) |
| Registered address | 2/136 Vikas Nagar, Lucknow, Uttar Pradesh - 226022 (Source: Tofler, TheCompanyCheck) |
| Authorized capital | ₹1.0 Crore (Source: Tofler, TheCompanyCheck) |
| Paid-up capital | ₹1.0 Crore (Source: Tofler, TheCompanyCheck) |
Business Overview
ConfirmedBluten Marketing Limited (registered originally as Bluten Marketing Private Limited under CIN U74999UP2018PTC108745, later converted to a public limited company retaining the same registration number, now CIN U74999UP2018PLC108745) is a Lucknow, Uttar Pradesh-based retail trading company. It operates the D2C e-commerce brand "Beatitude" selling designer sarees for women in India (confirmed via the archived Beatitude website title: "Shop Latest Designer Sarees for Women Online in India | Beatitude", and TheCompanyCheck's note of "Associated Brand: Beatitude (designer sarees)"). The company is flagged as a DPIIT-recognised startup. As of the last data point (Feb 2025), TheCompanyCheck listed 0 employees on record, though it runs 1 active EPFO establishment, suggesting a lean/outsourced operating model typical of D2C fashion brands.
Directors
Partial / conflictingConfirmed by 2 sources (Tofler, TheCompanyCheck) - names and tenure agree:
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Akanksha Kanwal | 08202152 | Director/Shareholder, appointed 01 Oct 2018 | 01 Oct 2018 |
| Pushkar Shukla | 08202277 | Director/Shareholder, appointed 01 Oct 2018 | 01 Oct 2018 |
| Kamlesh Shukla | 10589585 | Director, appointed 12 Apr 2024 | 12 Apr 2024 |
Financials
Partial / conflictingFY2024 (year ended 31 March 2024), likely standalone (small unlisted entity), figures partly confirmed by 2 sources (Tofler, TheCompanyCheck):
| Revenue | ~₹27.74 Cr (TheCompanyCheck); Tofler bands it at ₹25-50 Cr operating revenue - up 121.26% YoY (both sources agree on ~121% growth) |
|---|---|
| EBITDA growth | +278.25% YoY (Tofler) - absolute EBITDA figure locked/not obtained |
| Net Profit (PAT) growth | +295.76% YoY (Tofler) - absolute PAT locked/not obtained |
| Net worth growth | +426.25% YoY (Tofler) - absolute net worth not obtained |
| Operating margin | 8.23%; Net profit margin: 5.83%; Debt-to-Equity: 0.9; ROCE: 60.82%; ROE: -21.42%; Gross margin: -1.66% (Tofler) |
| Auditor | CA Jayesh Saini for FY2024 (TheCompanyCheck) |
Absolute Balance Sheet/P&L line items require paid subscription access on both platforms and were not independently verified.
Funding
Partial / conflicting- Company is tagged as a "DPIIT Recognised Startup" (TheCompanyCheck) but no equity funding rounds, investor names, or amounts were found on any permitted source (Tracxn page for this entity returned 404)
- Treat as "not obtained" for any funding round history
Charges / Loans
ConfirmedConfirmed by 2 sources (Tofler, TheCompanyCheck), broadly consistent:
- HDFC Bank Limited: ₹5.4 Cr across 2 charges (last updated 20 Aug 2024)
- Tata Capital Limited: ₹1.5 Cr, 1 charge (last updated 29 Dec 2024)
- TheCompanyCheck additionally shows total open charges ₹6.91 Cr and satisfied charges of ₹1 Cr.
Competitors
Partial / conflicting- Qualitative, not sourced from registry data - D2C/online designer saree and ethnic-wear retailers of broadly comparable or larger scale: Suta (D2C saree brand, larger scale/VC-funded), House of Angadi (established saree retailer), Mimosa (online ethnic wear), Panash India (online saree/ethnic retailer), Kalki Fashion (larger, established ethnic-wear e-commerce player), Meena Bazaar (established multi-store ethnic-wear retailer)
- These are provided as directional peers in the same online designer-saree/ethnic-wear category, not verified against Bluten Marketing's exact financial scale
Frequently Asked Questions
What does Bluten Marketing Limited do?
What is the CIN of Bluten Marketing Limited?
Where is Bluten Marketing Limited registered?
When was Bluten Marketing Limited incorporated?
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.