Company Intelligence Profile
Cherise
Cherise (India) Pvt Ltd is a Mumbai-headquartered (manufacturing in Wagholi, Pune) "farm-to-cup" beverage and vending-machine company founded by Parimal K.
CIN: U74999MH2018PTC317161Active (confirmed — Tofler, TheCompanyCheck)RoC Mumbai / Maharashtra (confirmed — Tofler, TheCompanyCheck)Confidence: medium-high — identity/directors/PAN/GSTIN confirmed by 2+ sources
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Cherise |
|---|---|
| CIN | U74999MH2018PTC317161 |
| PAN | AAHCC8654L (confirmed — Tofler; consistent with GSTIN PAN segment on both GSTINs found) |
| Status | Active (confirmed — Tofler, TheCompanyCheck) |
| Listing | Not listed — unlisted private limited company (no stock exchange listing found) |
| Incorporated | 16 November 2018 (confirmed — Tofler, TheCompanyCheck, search-registry snippet) |
| ROC | RoC Mumbai / Maharashtra (confirmed — Tofler, TheCompanyCheck) |
| Sector (NIC) | NIC/industry classification varies by source: Tofler lists "Business Services (Food, beverages and tobacco products; Tea and other beverages vending machines)"; TheCompanyCheck lists "Machinery and Equipment / Process Machinery & Industrial Equipment" (source conflict — likely reflects dual business lines: beverage manufacturing + vending-machine hardware) |
| Registered address | "1203 Imperial Residency, Gulmohar Road 12, JVPDS, Juhu, Vile Parle West, Mumbai, Maharashtra 400049" (confirmed — Tofler, TheCompanyCheck, India LEI). Note: an older address "Flat No. 201, 2nd Floor, Parijat Building, NS Road No.10, JVPD Scheme, Vile Parle W, Mumbai 400049" appears in India LEI/older search-index records — likely a prior registered address before an update. |
| Authorized capital | ₹16.5 Crore (confirmed — Tofler and TheCompanyCheck agree) |
| Paid-up capital | Conflicting figures across sources: Tofler ₹7.7 Cr; TheCompanyCheck ₹7.76 Cr; Falconebiz ₹9,43,15,690 (~₹9.43 Cr, stated as of AGM 30 Sep 2025). Falconebiz figure is most recent-dated: treat as partial/likely current, others may be stale snapshots. Flagged as source conflict — recommend treating as "partial" not confirmed. |
Business Overview
Confirmed- Cherise (India) Pvt Ltd is a Mumbai-headquartered (manufacturing in Wagholi, Pune) "farm-to-cup" beverage and vending-machine company founded by Parimal K. Shah, commercially launched Jan 2020
- It manufactures tea, coffee, soups and instant beverage products (brands: Tapri, SpecialTeas, BrewDays, Bean Lovers, Sunfields) and IoT/Android-enabled smart vending machines (Cherise Tapri, Cherise Kettle, Cherise Buddy) sold to offices, hotels, hospitals and educational institutions across Delhi NCR, Mumbai, Pune, Kolkata, Goa, Hyderabad, Nagpur and Ahmedabad
- DPIIT-recognised startup
- GST registration classifies it as a "Manufacturer" of coffee/tea vending machines
- Sources: Tracxn, TheCompanyCheck, company website (cheriseglobal.com / website.cheriseglobal.com / cherisetapri.com), GST search index
Directors
ConfirmedConfirmed (Tofler + Falconebiz agree): (1) Parimal Kalpesh Shah — DIN 06719715 — Director since 16 Nov 2018 (founder); (2) Pawan Mundhra — DIN 09156105 — Director since 23 Apr 2021. A search-index snippet also lists a third historical director "Vishnu Karbharee Salunke" (likely resigned/former — not corroborated by Tofler or Falconebiz current filings, so treat as partial/unconfirmed current status). Company currently shows 2 active directors per Falconebiz.
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AAHCC8654L1Z2 | Maharashtra | AAHCC8654L (confirmed — Tofler; consistent with GSTIN PAN segment on both GSTINs found) | - |
| 07AAHCC8654L1Z4 | Delhi | AAHCC8654L (confirmed — Tofler; consistent with GSTIN PAN segment on both GSTINs found) | - |
Partial/multiple registrations found, PAN AAHCC8654L common to both: (1) 27AAHCC8654L1Z2 — Maharashtra (home state, matches registered address) — found via search-engine GST index; (2) 07AAHCC8654L1Z4 — Delhi — found via a GST lookup mirror (gst-jamku). GST registration date reported as 11-12-2018, nature of business "Manufacturer" of coffee/tea vending machines. Could not independently corroborate exact status (Active/Cancelled) via knowyourgst.com or mastersindia.co individual GSTIN pages (both attempts returned no queryable record — 404 or generic tool page), so GSTIN statuses are "not obtained" and should be treated as partial, not confirmed. At least 2 state registrations exist given Maharashtra HQ + Delhi NCR sales presence.
Financials
Partial / conflicting- FY2024-25 (year ended 31 Mar 2025), entity-level, standalone (per TheCompanyCheck/Tracxn, both citing MCA-filed financials — treat as partial, not primary-filing-verified): Revenue ≈ ₹140.01 Cr (TheCompanyCheck) / "₹100-500 Cr band, 55% YoY growth" (Tracxn) — directionally consistent
- EBITDA CAGR (1yr) ~86% (Tracxn)
- absolute EBITDA and PAT figures were paywalled/locked on TheCompanyCheck ("not obtained")
- Tracxn separately surfaced a Net Profit figure of "₹2,955 Cr" which is implausible relative to reported revenue and is almost certainly a scraping/unit error — excluded as unreliable, PAT = "not obtained." Net worth and total borrowings: not obtained as clean confirmed figures (see Charges below for lender-level debt detail)
- Employees: ~141 (as of Apr 2024, TheCompanyCheck)
Funding
Partial / conflicting- The legal entity "Cherise (India) Private Limited" itself is shown as largely founder/angel/enterprise funded rather than VC-round funded on Tracxn's legal-entity page (see shareholding)
- A related/associated consumer brand "Cherise Tapri" (same corporate group, Series A stage per Tracxn) is reported to have raised ~$8.49M–$14.4M across 4 rounds from investors including Nexus Venture Partners-linked "Nexus Equity Growth Fund," Serene Alpha, Lords Multigrowth Fund, Shiv Aum Steels, Baywatch and Rush Techmart Solutions — figures vary between two Tracxn snippets ($8.49M vs $14.4M), so treat as directional only and attribute to the "Cherise Tapri" brand entity, not double-count as this CIN's own fundraising (entity-confusion risk flagged per instructions)
- Round-name/date detail beyond this was not obtained
Charges / Loans
Partial / conflicting- Per TheCompanyCheck (single source — partial): Open charges totaling ≈ ₹161.91 Cr
- satisfied/closed charges ≈ ₹36.5 Cr. Major lenders on open charges: Canara Bank (₹20 Cr), Tata Capital Financial Services (₹10 Cr), Yes Bank (₹3.05 Cr), and other lenders collectively (₹128.87 Cr)
- Not corroborated by a second source — flag as partial
Credit Ratings
Partial / conflicting- Infomerics Ratings Limited assigned "IVD-BB+" (Stable outlook) to long-term bank facilities of Cherise (India) Private Limited, per a rating rationale PDF dated 27 May 2025 (infomericstorage.blob.core.windows.net)
- Note: Infomerics is a SEBI-registered credit rating agency but is not one of CRISIL/ICRA/CARE named in the brief — no CRISIL/ICRA/CARE rating was found for this entity ("not obtained" for those three specifically)
Competitors
Partial / conflicting- Named competitors/peers in the smart tea/coffee vending-machine and beverage space (search-derived, unverified against a second source — partial): Cafe JEI (vending machines, similar scale, India), Arya (vending machines, similar scale), Global Vending Service, New England Coffee, PROformance Vend (USA, larger/international scale)
- Broader FMCG-adjacent instant-beverage peers by category (not source-confirmed as direct competitors, offered as market context): established players like Nescafe/Nestlé vending and Tata Consumer's vending arm operate in adjacent segments at much larger scale
Frequently Asked Questions
What does Cherise do?
Cherise (India) Pvt Ltd is a Mumbai-headquartered (manufacturing in Wagholi, Pune) "farm-to-cup" beverage and vending-machine company founded by Parimal K.
What is the CIN of Cherise?
The Corporate Identification Number (CIN) of Cherise is U74999MH2018PTC317161.
Where is Cherise registered?
Cherise is registered with RoC Mumbai / Maharashtra (confirmed — Tofler, TheCompanyCheck). Registered address: "1203 Imperial Residency, Gulmohar Road 12, JVPDS, Juhu, Vile Parle West, Mumbai, Maharashtra 400049" (confirmed — Tofler, TheCompanyCheck, India LEI).
When was Cherise incorporated?
Cherise was incorporated on 16 November 2018 (confirmed — Tofler, TheCompanyCheck, search-registry snippet).
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