Company Intelligence Profile
Cherise
Cherise (India) Pvt Ltd is a Mumbai-headquartered (manufacturing in Wagholi, Pune) "farm-to-cup" beverage and vending-machine company founded by Parimal K.
Last updated 6 September 2026
Cherise (India) Pvt Ltd, headquartered in Mumbai with manufacturing in Wagholi, Pune, is a "farm-to-cup" beverage and vending machine company founded by Parimal K. Shah. In FY2024-25, the company reported revenue of approximately ₹140.01 Cr with a 55% year-over-year growth. Its products include tea, coffee, soups, and IoT-enabled smart vending machines widely distributed across several major Indian cities.
Compiled from MCA filings and other public records. Figures may lag the latest filing; verify against the detailed sections below.
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Company Identity
| Registered name | Cherise |
|---|---|
| CIN | U74999MH2018PTC317161 |
| PAN | AAHCC8654L |
| Status | Active |
| Listing | Not listed — unlisted private limited company (no stock exchange listing found) |
| Incorporated | 16 November 2018 |
| ROC | RoC Mumbai / Maharashtra |
| Sector (NIC) | NIC/industry classification varies by source: Tofler lists "Business Services (Food, beverages and tobacco products; Tea and other beverages vending machines)" |
| Registered address |
|
| Authorized capital | ₹16.5 Crore |
| Paid-up capital | Conflicting figures across sources: Tofler ₹7.7 Cr |
Business Overview
- Cherise (India) Pvt Ltd is a Mumbai-headquartered (manufacturing in Wagholi, Pune) "farm-to-cup" beverage and vending-machine company founded by Parimal K. Shah, commercially launched Jan 2020
- It manufactures tea, coffee, soups and instant beverage products (brands: Tapri, SpecialTeas, BrewDays, Bean Lovers, Sunfields) and IoT/Android-enabled smart vending machines (Cherise Tapri, Cherise Kettle, Cherise Buddy) sold to offices, hotels, hospitals and educational institutions across Delhi NCR, Mumbai, Pune, Kolkata, Goa, Hyderabad, Nagpur and Ahmedabad
- DPIIT-recognised startup
- GST registration classifies it as a "Manufacturer" of coffee/tea vending machines
- Sources: Tracxn, TheCompanyCheck, company website (cheriseglobal.com / website.cheriseglobal.com / cherisetapri.com), GST search index
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Parimal Kalpesh Shah | 06719715 | Director | 16 Nov 2018 |
| Pawan Mundhra | 09156105 | Director | 23 Apr 2021 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AAHCC8654L1Z2 | Maharashtra | AAHCC8654L (confirmed — Tofler; consistent with GSTIN PAN segment on both GSTINs found) | - |
| 07AAHCC8654L1Z4 | Delhi | AAHCC8654L (confirmed — Tofler; consistent with GSTIN PAN segment on both GSTINs found) | - |
Partial/multiple registrations found, PAN AAHCC8654L common to both: (1) 27AAHCC8654L1Z2 — Maharashtra (home state, matches registered address) — found via search-engine GST index; (2) 07AAHCC8654L1Z4 — Delhi — found via a GST lookup mirror (gst-jamku). GST registration date reported as 11-12-2018, nature of business "Manufacturer" of coffee/tea vending machines. Could not independently corroborate exact status (Active/Cancelled) via knowyourgst.com or mastersindia.co individual GSTIN pages (both attempts returned no queryable record — 404 or generic tool page), so GSTIN statuses are "not obtained" and should be treated as partial, not confirmed. At least 2 state registrations exist given Maharashtra HQ + Delhi NCR sales presence.
Financials
- FY2024-25 (year ended 31 Mar 2025), entity-level, standalone: Revenue ≈ ₹140.01 Cr / "₹100-500 Cr band, 55% YoY growth" — directionally consistent
- EBITDA CAGR (1yr) ~86%; absolute EBITDA and PAT figures were paywalled/locked on TheCompanyCheck
- Tracxn separately surfaced a Net Profit figure of "₹2,955 Cr" which is implausible relative to reported revenue and is almost certainly a scraping/unit error — excluded as unreliable, PAT = "not obtained." Net worth and total borrowings: not obtained as clean confirmed figures (see Charges below for lender-level debt detail)
- Employees: ~141
Funding
- The legal entity "Cherise (India) Private Limited" itself is shown as largely founder/angel/enterprise funded rather than VC-round funded on Tracxn's legal-entity page (see shareholding)
- A related/associated consumer brand "Cherise Tapri" is reported to have raised ~$8.49M–$14.4M across 4 rounds from investors including Nexus Venture Partners-linked "Nexus Equity Growth Fund," Serene Alpha, Lords Multigrowth Fund, Shiv Aum Steels, Baywatch and Rush Techmart Solutions — figures vary between two Tracxn snippets ($8.49M vs $14.4M), so treat as directional only and attribute to the "Cherise Tapri" brand entity, not double-count as this CIN's own fundraising (entity-confusion risk flagged per instructions)
- Round-name/date detail beyond this was not obtained
In the News
Cherise Michelle Unearths R&B Spirit on Latest Drop "heartbeat".
Stanisland Magazine · a month ago
Cherise Roberts Era Lifts Lid at USF Invitational
pacifictigers.com · a month ago
Mrs. Ebony Cherise Landrum Blair Obituary (2026) - Detroit, MI - O.H. Pye, III Funeral Home - Detroit
legacy.com · a month ago
Former NFL cheerleader Cherise Sandra looks jaw-dropping in head-turning outfit at MLB game as fans call her 'perfect'
the-sun.com · a month ago
Cherise Vaught Sends a Greeting on 08/18/2026
DVIDS · a month ago
Headlines about Cherise reported by third-party publications. Recur Club does not author or endorse this coverage. Last checked 29 days ago.
Source: Google News aggregated headlines
Charges / Loans
- Open charges totaling ≈ ₹161.91 Cr; satisfied/closed charges ≈ ₹36.5 Cr. Major lenders on open charges: Canara Bank (₹20 Cr), Tata Capital Financial Services (₹10 Cr), Yes Bank (₹3.05 Cr), and other lenders collectively (₹128.87 Cr)
- Not corroborated by a second source — flag as partial
Credit Ratings
- Infomerics Ratings Limited assigned "IVD-BB+" (Stable outlook) to long-term bank facilities of Cherise (India) Private Limited, per a rating rationale PDF dated 27 May 2025 (infomericstorage.blob.core.windows.net)
- Note: Infomerics is a SEBI-registered credit rating agency but is not one of CRISIL/ICRA/CARE named in the brief — no CRISIL/ICRA/CARE rating was found for this entity
Competitors
- Cafe JEI (vending machines, similar scale, India), Arya (vending machines, similar scale), Global Vending Service, New England Coffee, PROformance Vend (USA, larger/international scale)
- Broader FMCG-adjacent instant-beverage peers by category (not source-confirmed as direct competitors, offered as market context): established players like Nescafe/Nestlé vending and Tata Consumer's vending arm operate in adjacent segments at much larger scale
Frequently Asked Questions
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