Company Intelligence Profile
Damensch Apparel Private Limited
Bengaluru-based D2C menswear brand (innerwear, loungewear, casualwear) operating under Damensch Apparel Private Limited, backed by A91 Partners and Matrix Partners.
Last updated 21 August 2026
DaMENSCH, operating under Damensch Apparel Private Limited, is a Bengaluru-based direct-to-consumer menswear brand incorporated on 3 May 2018 by Anurag Saboo and Gaurav Pushkar. It sells men's innerwear, loungewear, casualwear and outerwear built around fabric-technology positioning, distributed through its own website and app plus marketplaces such as Amazon, Flipkart and Myntra. Backed by A91 Partners and Matrix Partners, the company is active.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Damensch Apparel Private Limited |
|---|---|
| CIN | U74995KA2018PTC150647 |
| PAN | AAGCD6753N |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 03 May 2018 |
| ROC | RoC-Bangalore, Karnataka |
| Sector (NIC) |
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| Registered address | JB House, 4th Cross, 5th Block, Premises No. 110, Industrial Layout, Koramangala VI Bk, Bangalore South, Bangalore, Karnataka, India – 560095 |
| Authorized capital |
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| Paid-up capital | ₹18,88,712 |
Business Overview
- DaMENSCH is a Bengaluru-based D2C (direct-to-consumer) menswear brand founded in 2018 by Anurag Saboo and Gaurav Pushkar, operating under Damensch Apparel Private Limited
- It sells men's innerwear, loungewear, casualwear and outerwear (briefs, vests, t-shirts, joggers, shirts, socks) built around fabric-technology positioning (moisture-wicking, odor-resistant, anti-microbial) suited to Indian climate
- Distribution is omni-channel: its own D2C website/app plus marketplaces (Amazon, Flipkart, Myntra) and some offline/retail presence
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Gaurav Pushkar | 07327715 | Director & Shareholder & Co-founder | 03 May 2018 |
| Anurag Saboo | 08055539 | Director & Shareholder & Co-founder | 03 May 2018 |
| Prasun Agarwal | 09533854 | Nominee Director | 16 Mar 2022 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AAGCD6753N1ZY | Karnataka | AAGCD6753N (TheCompanyCheck — single-source, consistent with GSTIN prefix AAGCD6753N used across all state GSTINs, so treated as confirmed) | Active |
| 07AAGCD6753N1Z4 | Delhi | AAGCD6753N (TheCompanyCheck — single-source, consistent with GSTIN prefix AAGCD6753N used across all state GSTINs, so treated as confirmed) | Active |
| 24AAGCD6753N1Z8 | Gujarat | AAGCD6753N (TheCompanyCheck — single-source, consistent with GSTIN prefix AAGCD6753N used across all state GSTINs, so treated as confirmed) | Active |
| 27AAGCD6753N1Z2 | Maharashtra | AAGCD6753N (TheCompanyCheck — single-source, consistent with GSTIN prefix AAGCD6753N used across all state GSTINs, so treated as confirmed) | Active |
| 36AAGCD6753N1Z3 | Telangana | AAGCD6753N (TheCompanyCheck — single-source, consistent with GSTIN prefix AAGCD6753N used across all state GSTINs, so treated as confirmed) | Active |
Primary/home-state GSTIN: 29AAGCD6753N1ZY (Karnataka — registered 30 Nov 2018, status Active, Regular scheme) — per KnowYourGST and Piceapp (2 sources agree). PAN embedded: AAGCD6753N (consistent across all GSTINs found). Home state: Karnataka (matches registered office). Number of registrations: ~10 GSTINs across 9 states per Falconebiz/company-search aggregators (9 active, 1 inactive as of mid-2026) — this count is partial/single-aggregator-sourced and not independently verified GSTIN-by-GSTIN; individually confirmed GSTINs beyond the Karnataka one: 07AAGCD6753N1Z4 (Delhi, active), 24AAGCD6753N1Z8 (Gujarat, active), 27AAGCD6753N1Z2 (Maharashtra, active per Piceapp), 36AAGCD6753N1Z3 (Telangana, per KnowYourGST). Status: Active overall.
Financials
FY2024-25 (year ended 31 Mar 2025), standalone, per Entrackr/Fintrackr analysis (primary financial-data source) and corroborated on scale by TheCompanyCheck/Tofler:
- Revenue: ₹118 Cr (Entrackr) vs ₹120.8 Cr — both show ~32-34% YoY growth from FY24 (~₹90 Cr). Minor figure conflict (118 vs 120.8 Cr) between two sources — treated as "confirmed within a narrow range," exact figure partial.
- Net loss (PAT): ₹57 Cr in FY25, narrowed slightly from ₹60 Cr net loss in FY24.
- Advertising/marketing spend: ₹27.5 Cr in FY25.
- EBITDA: Not obtained.
- Net worth: Growth of +2.88% YoY reported but absolute value not obtained.
- Borrowings: Growth of +9.85% YoY reported; absolute value not obtained. Falconebiz/TheCompanyCheck differ on whether charges are open (see Charges section).
- Total assets: Reported down -5.39% YoY, absolute figure not obtained.
- Auditor: BSR & Co. LLP.
- Consolidated vs standalone: All figures found appear to be standalone entity filings; no separate consolidated statement located.
Funding
| Series B (initial) | $16.4 Mn (~₹120+ Cr) led by A91 Partners, with Matrix Partners participating |
|---|---|
| Series B extension (2024) | ₹21.62 Cr (~$2.5 Mn) from existing investors — Matrix Partners, Saama Capital, Whiteboard Capital, A91 Emerging Fund — at a flat post-money valuation of ~$66 Mn, reported first by Entrackr |
| Cumulative total raised to date | Over $25 Mn |
| Round-name/history cross-reference | Tracxn listing corroborates DaMENSCH as a funded legal entity with multiple rounds |
Charges & Borrowings
Conflicting information between sources — flagged as a conflict:
| TheCompanyCheck | reports open charges of ₹32 Cr and satisfied charges of ₹39 Cr, with lenders including SIDBI (₹10 Cr) and others (₹22 Cr) |
|---|---|
| Tofler | states "No registered charges identified." |
Given the direct conflict between two otherwise reliable sources, this is reported as partial/unresolved — likely reflects different snapshot dates, but could not be corroborated by a third source.
Competitors
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