Company Intelligence Profile
Euphoric Beverages Private Limited
Euphoric Beverages Pvt Ltd is a Bengaluru-based alcobev startup that manufactures and markets "obe Cocktails" (also styled O'Be Cocktails) — India's ready-to-drink (RTD) craft canned cocktails at 8% ABV, marketed under the tagline "Pour | Garnish | Drink #allmixedup".
Last updated 4 August 2026
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
Confirmed| Registered name | Euphoric Beverages Private Limited |
|---|---|
| CIN | U15134KA2019PTC125071 |
| PAN | AAFCE5205K |
| Status | Active |
| Listing | Unlisted (private limited company) |
| Incorporated | 10 June 2019 |
| ROC | RoC Bangalore / Karnataka |
| Sector (NIC) |
|
| Registered address | No. 14, 3rd Floor, Tamarai Kannan Road, Murphy Town, Ulsoor, Bangalore, Karnataka - 560008 |
| Authorized capital | ₹1.9 lakh |
| Paid-up capital | ₹1.5 lakh |
Business Overview
Partial / conflictingEuphoric Beverages Pvt Ltd is a Bengaluru-based alcobev startup that manufactures and markets "obe Cocktails" (also styled O'Be Cocktails) — India's ready-to-drink (RTD) craft canned cocktails at 8% ABV, marketed under the tagline "Pour | Garnish | Drink #allmixedup". Founded by Nitesh Prakash. Recognised as a DPIIT startup. EPFO employee count reported as ~4, indicating a very small team/early-stage operation.
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Nitesh Prakash | 08476515 | Director | 10 Jun 2019 |
Financials
Partial / conflicting- FY2024 (year ended 31 Mar 2024), standalone (small pvt co, no indication of consolidation): Revenue ≈ ₹4.32 crore, down ~6% YoY. EBITDA and PAT absolute values were paywalled on both sources ("Locked"/"Restricted")
- Tofler's ratio panel (not raw figures) shows: Net Profit Margin -5.71% (implying a net loss), Operating Margin 8.08%, Gross Margin 0.04, Return on Equity -382.49%, Net worth down -41.8% YoY, Total Borrowings up +39.83% YoY, Debt-to-Equity 3.35, Total Assets up +12.01% YoY. These ratios suggest a thin/near-zero or negative net worth base (consistent with the tiny ₹1.5 lakh paid-up capital) amplifying the ROE figure — treat absolute rupee financials beyond revenue as "not obtained" (paywalled), ratios as partial/indicative only
Funding
Partial / conflicting- Pre-Series A round from Inflection Point Ventures (lead investor), amount undisclosed; reported via The Startup Lab India / LinkedIn post (~2023, exact date not confirmed) as "obe Cocktails raises an undisclosed amount." Stated use of funds: hiring talent and expanding into new markets
- Tracxn lists company/brand legal-entity and company pages but detailed round terms were not accessible
- No other funding rounds found in sources checked
Charges / Loans
Confirmed- No registered charges/secured borrowings found
- Confirmed independently by two sources: Tofler ("the company has no registered charges") and Falconebiz ("Open Charges: None", "Secured Borrowings: None")
- Note: this is inconsistent-looking alongside the ratio-panel's "+39.83% total borrowings YoY" — likely reflects unsecured borrowings/related-party loans not requiring charge registration; flagged as a data nuance rather than resolved fact
Legal (Indian Kanoon)
ConfirmedNo matching cases found on Indian Kanoon for "Euphoric Beverages Private Limited" (0 results).
Competitors
Partial / conflicting- Direct India RTD-canned-cocktail category is nascent/fragmented; named peers identified with low confidence from general market context (not entity-verified in this session): (1) Diageo India / United Spirits — Smirnoff-branded RTD/hard-seltzer lines, large-scale MNC subsidiary
- (2) Radico Khaitan — vodka-based RTD range, large listed Indian spirits major
- (3) Craft gin/premium spirits peers often grouped in the same "new-age Indian alcobev startup" conversation: Nao Spirits & Beverages (Hapusa, Greater Than) and Stranger & Sons (Third Eye Distillery) — similar early-stage/craft positioning though different product form (gin, not RTD cocktails)
- Caveat: a comprehensive, verified list of India-specific RTD craft-cocktail-only competitors could not be confirmed via available sources this session; treat this list as indicative/partial, not a confirmed competitive set
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