Company Intelligence Profile
Firki Wholesale Private Limited
Operates the D2C e-commerce brand "DailyObjects" (dailyobjects.com) — online retail of phone cases/covers, laptop sleeves and bags, wallets, power banks, wireless chargers and other tech/lifestyle accessories.
CIN: U51909DL2012PTC237072ActiveRoC DelhiConfidence: medium-high — core identity
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Partial / conflicting| Registered name | Firki Wholesale Private Limited |
|---|---|
| CIN | U51909DL2012PTC237072 |
| PAN | AABCF9928J (source: Tofler; single-source, not cross-confirmed — treat as partial) |
| Status | Active |
| Listing | Unlisted (Private Limited company) |
| Incorporated | 07 June 2012 |
| ROC | RoC Delhi |
| Sector (NIC) | E-commerce / general online retail platform; wholesale & retail trading (per TheCompanyCheck sector tag). Specific NIC code not obtained. |
| Registered address | Plot No. 2A, First Floor, Kh No. 294, Kehar Singh State, Saidulajb Village, Lane No. 2, New Delhi, Delhi – 110030 (Tofler + TheCompanyCheck, matching) |
| Authorized capital | ₹37.0–37.03 Lakh (Tofler and TheCompanyCheck agree) |
| Paid-up capital | ₹28.9 Lakh (Tofler and TheCompanyCheck agree) |
Business Overview
Confirmed- Operates the D2C e-commerce brand "DailyObjects" (dailyobjects.com) — online retail of phone cases/covers, laptop sleeves and bags, wallets, power banks, wireless chargers and other tech/lifestyle accessories
- Company is DPIIT-recognised as a startup
- Reported ~109 employees (EPFO, per TheCompanyCheck)
- Auditor: NAJ & Co. (FY2023, per TheCompanyCheck)
- Sources: dailyobjects.com (site footer: "© 2012–2026 Firki Wholesale Pvt. Ltd."), TheCompanyCheck
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Pankaj Garg | 02707159 | 2012). Saurav Adlakha, Director/Shareholder since incorporation (2012). Partial/single-source (TheCompanyCheck only, no DIN given | 20 Dec 2025 |
Financials
Partial / conflicting- Partial / some cross-source inconsistency
- TheCompanyCheck: FY2024 (ended Mar-2024) operating revenue ₹84.41 Cr, up 33% YoY
- EBITDA and PAT locked behind premium paywall
- net worth not disclosed
- Tofler (data as of ~Jun 2026, likely reflecting FY ending Mar-2025): revenue in the ₹100–150 Cr band, total revenue +31.72% YoY, net worth +8597.2% YoY (magnitude suggests a large capital infusion or accounting base-effect — not independently verified), borrowings -18.85% YoY, assets +269.55% YoY
- detailed profit/net-worth figures require Tofler Pro subscription
- Standalone vs consolidated basis not specified by either source — treat figures as standalone/company-level filings by default
- No independently confirmed EBITDA, PAT, or net-worth absolute values obtained
Charges & Loans
Partial / conflicting- Partial — lender-level figures differ somewhat between sources (likely different snapshot dates), report both: Tofler: total ~₹54 Cr in open charges across 5 lenders — HDFC Bank Ltd ₹18.0 Cr, RBL Bank Ltd ₹15.0 Cr, ICICI Bank Ltd ₹10.5 Cr, Axis Trustee Services Ltd ₹10.0 Cr, Caspian Impact Investments Pvt Ltd ₹1.0 Cr. TheCompanyCheck: open charges ₹64.5 Cr vs satisfied charges ₹7 Cr
- names HDFC Bank Ltd ₹18 Cr + "Others" ₹46.5 Cr (not itemized)
- HDFC Bank ₹18 Cr figure is confirmed by both sources
Competitors
Partial / conflicting- Based on general market knowledge of the Indian D2C phone-case/tech-lifestyle-accessories space (not independently source-verified for this specific list — treat as indicative, not confirmed): Macmerise (similar scale, phone case/accessory D2C brand), Bewakoof (larger scale, broader lifestyle/apparel + accessories D2C), Casetify (global premium case brand, larger/international scale), Spigen India (larger, MNC-backed accessories brand), Ambrane (larger, broader consumer electronics accessories), boAt/Ambrane-type accessory players (much larger scale, adjacent category)
- DailyObjects/Firki Wholesale sits in the small-to-mid-size, premium-niche D2C tier (~₹84–150 Cr revenue band) relative to these peers
Frequently Asked Questions
What does Firki Wholesale Private Limited do?
Operates the D2C e-commerce brand "DailyObjects" (dailyobjects.com) — online retail of phone cases/covers, laptop sleeves and bags, wallets, power banks, wireless chargers and other tech/lifestyle accessories.
What is the CIN of Firki Wholesale Private Limited?
The Corporate Identification Number (CIN) of Firki Wholesale Private Limited is U51909DL2012PTC237072.
Where is Firki Wholesale Private Limited registered?
Firki Wholesale Private Limited is registered with RoC Delhi. Registered address: Plot No. 2A, First Floor, Kh No. 294, Kehar Singh State, Saidulajb Village, Lane No.
When was Firki Wholesale Private Limited incorporated?
Firki Wholesale Private Limited was incorporated on 07 June 2012.
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