Company Intelligence Profile
Firki Wholesale Private Limited
Operates the D2C e-commerce brand "DailyObjects" (dailyobjects.com) — online retail of phone cases/covers, laptop sleeves and bags, wallets, power banks, wireless chargers and other tech/lifestyle accessories.
Last updated 11 August 2026
Firki Wholesale Private Limited operates the D2C e-commerce brand DailyObjects, selling tech and lifestyle accessories like phone cases, laptop sleeves, and wallets. As of FY2024, the company reported an operating revenue of ₹84.41 Cr, marking a 33% increase year-over-year. Furthermore, revenue as of FY2025 was estimated between ₹100, 150 Cr with significant asset growth noted.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Firki Wholesale Private Limited |
|---|---|
| CIN | U51909DL2012PTC237072 |
| PAN | AABCF9928J |
| Status | Active |
| Listing | Unlisted (Private Limited company) |
| Incorporated | 07 June 2012 |
| ROC | RoC Delhi |
| Sector (NIC) |
|
| Registered address | Plot No. 2A, First Floor, Kh No. 294, Kehar Singh State, Saidulajb Village, Lane No. 2, New Delhi, Delhi – 110030 |
| Authorized capital | ₹37.0–37.03 Lakh |
| Paid-up capital | ₹28.9 Lakh |
Business Overview
- Operates the D2C e-commerce brand "DailyObjects" (dailyobjects.com) — online retail of phone cases/covers, laptop sleeves and bags, wallets, power banks, wireless chargers and other tech/lifestyle accessories
- Company is DPIIT-recognised as a startup
- Reported ~109 employees
- Auditor: NAJ & Co.. Sources: dailyobjects.com (site footer: "© 2012–2026 Firki Wholesale Pvt. Ltd."), TheCompanyCheck
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Pankaj Garg | 02707159 | Director & Shareholder | 20 Dec 2025 |
Financials
- FY2024 (ended Mar-2024) operating revenue ₹84.41 Cr, up 33% YoY
- EBITDA and PAT locked behind premium paywall; net worth not disclosed
- Tofler (data as of ~Jun 2026, likely reflecting FY ending Mar-2025): revenue in the ₹100–150 Cr band, total revenue +31.72% YoY, net worth +8597.2% YoY (magnitude suggests a large capital infusion or accounting base-effect — not independently verified), borrowings -18.85% YoY, assets +269.55% YoY; detailed profit/net-worth figures require Tofler Pro subscription
- Standalone vs consolidated basis not specified by either source — treat figures as standalone/company-level filings by default
- No independently confirmed EBITDA, PAT, or net-worth absolute values obtained
Charges & Loans
- Tofler: total ~₹54 Cr in open charges across 5 lenders — HDFC Bank Ltd ₹18.0 Cr, RBL Bank Ltd ₹15.0 Cr, ICICI Bank Ltd ₹10.5 Cr, Axis Trustee Services Ltd ₹10.0 Cr, Caspian Impact Investments Pvt Ltd ₹1.0 Cr. TheCompanyCheck: open charges ₹64.5 Cr vs satisfied charges ₹7 Cr; names HDFC Bank Ltd ₹18 Cr + "Others" ₹46.5 Cr (not itemized)
- HDFC Bank ₹18 Cr figure is confirmed by both sources
Competitors
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