Company Intelligence Profile
Fitfire Consumer Private Limited
Bengaluru-based FMCG startup behind the "Nutri Binge" healthy-snacking brand, selling natural and flavoured dry fruits and nuts across online and offline channels.
Last updated 4 August 2026
Fitfire Consumer Private Limited is a Bengaluru-based FMCG startup founded in April 2022, operating the healthy-snacking brand Nutri Binge, which sells natural and flavoured dry fruits and nuts across online and offline channels. The company raised a seed round of approximately $738K in February 2023 led by Campus Fund. Revenue reached Rs 15.3 Cr in FY2024 before declining roughly 80% to Rs 3.09 Cr in FY2025.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | FITFIRE CONSUMER PRIVATE LIMITED |
|---|---|
| CIN | U15400KA2022PTC159977 |
| PAN | Not available in the public sources reviewed. |
| Status | Active |
| Listing | No — unlisted private limited company |
| Incorporated | 12 April 2022 |
| ROC | RoC-Bangalore (Karnataka) |
| Sector (NIC) | Manufacture of food products / FMCG — dry fruits & nuts (NIC group 15400 "manufacture of other food products"; ClassificationCode C1 food, beverages & tobacco) |
| Registered address | G 5 001, Provident Welworth City, Marasandra, Yelahanka, Bangalore, Karnataka, India — 561203 |
| Authorized capital | ₹49 Lakh |
| Paid-up capital | ₹42.55 Lakh |
Business Overview
- New-age FMCG company operating the healthy-snacking brand "Nutri Binge" (tagline: "Healthy Snacking Democratised" / "Augmenting everyday snacking with clean Nutrition")
- Product portfolio centres on dry fruits and nuts — natural almonds, cashews, pistachios, walnuts, dates (Kalmi/Omani), raisins — plus flavoured cashews (salted, Thai chili, black pepper, desi masala) and roasted almonds
- Sold across online and offline (D2C, e-commerce, retail/neighbourhood) channels; the brand launched Feb 2023
- Positioned at the intersection of "Nutrition, Yum and Affordability" to democratise dry-fruit consumption across income groups
- Listed as a manufacturer of almonds & cashew on IndiaMART (Magadi/Bengaluru)
- Founded by Anindya Sengupta, a Chartered Accountant and IIM-Ahmedabad MBA with senior FMCG experience
- Official site: fitfire.co.in
Directors & DINs
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Anindya Arunangshu Sengupta | 09570061 | Whole-time Director | 12 Apr 2022 |
| Mahesh Muralidharan | 09795539 | Director | 18 Nov 2022 |
| Richa Bajpai | 03118046 | Nominee Director | 17 Nov 2023 |
GST & Tax
Primary GSTIN partially disclosed as 29XXXXXXXXX1ZP — state code 29 = Karnataka (home state). Full 15-digit GSTIN not obtained (behind paywall on directory sources); number of registrations not obtained. PAN not obtained (not separately disclosed; would be embedded in GSTIN positions 3–12). Registered/manufacturing presence in Karnataka.
Financials
- Standalone (no subsidiaries identified)
- SOURCE CONFLICT / trajectory: FY2024 (year ended 31 Mar 2024) revenue ≈ ₹15.3 Cr. FY2025 revenue ≈ ₹3.09 Cr, reported as an ~80% YoY decline — consistent with the ₹15.3 Cr → ₹3.09 Cr drop
- EBITDA, PAT/net profit, net worth, total assets and borrowings figures are locked behind paid access on all directory sources — not obtained
- Employee count: 23
Funding
- Seed round on 09 Feb 2023 of ~$738K, led by institutional investor Campus Fund with angels including Baljit Singh and Vinay Agarwal
- SOURCE CONFLICT: one aggregated figure cites ~$884K raised across 3 rounds from 60 investors — treat the round-name/lead (Campus Fund seed) as more reliable than the aggregate totals, both from Tracxn-derived data
Charges & Loans
- 1 open charge: State Bank of India, amount ₹1.5 Cr, created 05 Oct 2023, status Open
- No satisfied charges (₹0)
Competitors
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