Company Intelligence Profile
FITFIRE CONSUMER PRIVATE LIMITED
Bengaluru-based FMCG startup behind the "Nutri Binge" healthy-snacking brand, selling natural and flavoured dry fruits and nuts across online and offline channels.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | FITFIRE CONSUMER PRIVATE LIMITED |
|---|---|
| CIN | U15400KA2022PTC159977 |
| PAN | not obtained |
| Status | Active |
| Listing | No — unlisted private limited company |
| Incorporated | 12 April 2022 |
| ROC | RoC-Bangalore (Karnataka) |
| Sector (NIC) | Manufacture of food products / FMCG — dry fruits & nuts (NIC group 15400 "manufacture of other food products"; ClassificationCode C1 food, beverages & tobacco) |
| Registered address | G 5 001, Provident Welworth City, Marasandra, Yelahanka, Bangalore, Karnataka, India — 561203 |
| Authorized capital | ₹49 Lakh |
| Paid-up capital | ₹42.55 Lakh |
Business Overview
Confirmed- New-age FMCG company operating the healthy-snacking brand "Nutri Binge" (tagline: "Healthy Snacking Democratised" / "Augmenting everyday snacking with clean Nutrition")
- Product portfolio centres on dry fruits and nuts — natural almonds, cashews, pistachios, walnuts, dates (Kalmi/Omani), raisins — plus flavoured cashews (salted, Thai chili, black pepper, desi masala) and roasted almonds
- Sold across online and offline (D2C, e-commerce, retail/neighbourhood) channels
- the brand launched Feb 2023
- Positioned at the intersection of "Nutrition, Yum and Affordability" to democratise dry-fruit consumption across income groups
- Listed as a manufacturer of almonds & cashew on IndiaMART (Magadi/Bengaluru)
- Founded by Anindya Sengupta, a Chartered Accountant and IIM-Ahmedabad MBA with senior FMCG experience
- Official site: fitfire.co.in
Directors & DINs
Confirmed3 directors (DINs cross-checked on Tofler): (1) Anindya Arunangshu Sengupta — Whole-Time Director, DIN 09570061, appointed 12 Apr 2022 (founder/CEO); (2) Mahesh Muralidharan — Director, DIN 09795539, appointed 18 Nov 2022; (3) Richa Bajpai — Nominee Director, DIN 03118046, appointed 17 Nov 2023 (founder of Campus Fund, the institutional investor; also noted as authorised signatory as of Nov 2025).
GST & Tax
Partial / conflictingPrimary GSTIN partially disclosed as 29XXXXXXXXX1ZP — state code 29 = Karnataka (home state). Full 15-digit GSTIN not obtained (behind paywall on directory sources); number of registrations not obtained. PAN not obtained (not separately disclosed; would be embedded in GSTIN positions 3–12). Registered/manufacturing presence in Karnataka.
Financials
Partial / conflicting- Standalone (no subsidiaries identified)
- SOURCE CONFLICT / trajectory: FY2024 (year ended 31 Mar 2024) revenue ≈ ₹15.3 Cr (Tracxn)
- FY2025 revenue ≈ ₹3.09 Cr, reported as an ~80% YoY decline (Tofler, TheCompanyCheck) — consistent with the ₹15.3 Cr → ₹3.09 Cr drop
- EBITDA, PAT/net profit, net worth, total assets and borrowings figures are locked behind paid access on all directory sources — not obtained
- Employee count: 23 (as of Apr 2024, per Tofler/TheCompanyCheck)
Funding
Partial / conflicting- Seed round on 09 Feb 2023 of ~$738K (Tracxn), led by institutional investor Campus Fund with angels including Baljit Singh and Vinay Agarwal
- SOURCE CONFLICT: one aggregated figure cites ~$884K raised across 3 rounds from 60 investors — treat the round-name/lead (Campus Fund seed) as more reliable than the aggregate totals, both from Tracxn-derived data
Charges & Loans
Confirmed- 1 open charge: State Bank of India, amount ₹1.5 Cr, created 05 Oct 2023, status Open
- No satisfied charges (₹0)
- (Tofler, TheCompanyCheck.)
Competitors
Confirmed- Healthy-snacking / dry-fruit peers: Farmley (large, heavily VC-funded), Happilo (large, ~₹200 Cr+ revenue), Nutraj (large legacy player, est. 1926), Nutty Gritties (mid-size), Krishival (mid-size, SME-listed)
- Fitfire/Nutri Binge is early-stage/small by comparison
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