Company Intelligence Profile
Fitshit Health Solutions Private Limited
The corporate entity behind The Whole Truth Foods, a clean-label D2C nutrition/food brand (protein bars, muesli, protein powders) founded by Shashank Mehta and Aditi Gupta.
CIN: U15490MH2019PTC325879Active (confirmed on Tofler as of 18 Jul 2026 and TheCompanyCheck)RoC-Mumbai, Maharashtra (Tofler labels it "Maharashtra", TheCompanyCheck "Mumbai" — same registrar office, no real conflict)Confidence: medium-high — identity
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Fitshit Health Solutions Private Limited |
|---|---|
| CIN | U15490MH2019PTC325879 |
| PAN | AADCF7463N (source: Tofler, appears twice/consistently; not independently corroborated by a second source — treat as partial) |
| Status | Active (confirmed on Tofler as of 18 Jul 2026 and TheCompanyCheck) |
| Listing | Not listed — unlisted private limited company (no stock exchange listing found) |
| Incorporated | 27 May 2019 (confirmed — Tofler and TheCompanyCheck agree) |
| ROC | RoC-Mumbai, Maharashtra (Tofler labels it "Maharashtra", TheCompanyCheck "Mumbai" — same registrar office, no real conflict) |
| Sector (NIC) | MCA classification shown as "Mining & Quarrying" / Group Code G "Wholesale Trading" (Tofler and TheCompanyCheck) — this is very likely a stale/incorrect MCA NIC tag; actual business per TheCompanyCheck and the company's own website is E-commerce / Online Healthcare & Nutrition Product Retail (D2C clean-label food). Flagging the NIC-code mismatch rather than suppressing it. |
| Registered address | 4th Floor, A Wing, Krislon House, Krishanlal Marwah Road, Saki Vihar Road, Andheri East, Mumbai, Maharashtra – 400072 (confirmed — Tofler and TheCompanyCheck agree verbatim) |
| Authorized capital | ₹2.2–2.53 crore (Tofler: ₹2.2 Cr; TheCompanyCheck: ₹2.53 Cr) — minor source conflict, both plausible if capital was increased between the two snapshots; treat as partial/approximate |
| Paid-up capital | ₹2.1–2.13 crore (Tofler: ₹2.1 Cr; TheCompanyCheck: ₹2.13 Cr) — near-identical, treat as confirmed (~₹2.13 Cr) |
Business Overview
Confirmed- Fitshit Health Solutions Pvt Ltd is the registered legal entity operating "The Whole Truth Foods" (thewholetruthfoods.com), a clean-label D2C nutrition and food brand selling protein bars, protein powders, muesli, nut spreads and energy bars, positioned around full ingredient transparency ("we declare each and every ingredient")
- It also runs adjacent content/education initiatives (Truth Be Told newsletter, The Whole Truth Academy, ChemX ingredient decoder)
- Recognised as a DPIIT startup (TheCompanyCheck)
- Reported ~168 employees per EPFO data (TheCompanyCheck, undated snapshot)
- Source: thewholetruthfoods.com (company site), TheCompanyCheck, Tofler
Directors
ConfirmedConfirmed by Tofler (2 independent page fetches, consistent): (1) Shashank Mehta, DIN 08463461, Director, appointed 27 May 2019 (~7 yrs tenure); (2) Aditi Gupta, DIN 06526970, Director, appointed 27 May 2019 (~7 yrs tenure). Both also flagged as shareholders (no % disclosed). No other directors found in sources accessed. Last AGM: TheCompanyCheck says 29 Sep 2025; Tofler says 30 Sep 2024 — likely two different AGM years reported at different snapshot times, not a real conflict.
Financials
Partial / conflicting- Conflicting/partial, two sources: TheCompanyCheck (FY2025, balance sheet date 31 Mar 2025): Revenue ₹219.83 Cr, up 212% YoY
- EBITDA/PAT locked behind paywall
- Tofler (FY2024 snapshot, "as of 18 Jul 2026" page-render date): Revenue range ₹1–100 Cr band, Operating margin 31.35%, Net profit margin 20.94%, Debt-to-Equity 0.08, RoE 13.33%, "book networth decreased ~19.85%" in a prior period — exact rupee revenue/PAT/net worth figures were paywalled and not obtained
- Standalone vs consolidated not specified by either source
- The 212% YoY growth claim (TheCompanyCheck) and the ~₹100 Cr-band FY2024 revenue (Tofler) are directionally consistent (i.e., FY2024 ~₹70 Cr scaling to FY2025 ~₹220 Cr) but neither source gives a clean two-year figure pair, so treat scale as partial/approximate, not confirmed to the rupee
Charges & Borrowings
Confirmed- Confirmed, corroborated by 2 sources with a matching data point (HSBC ₹18 Cr / 28 May 2025 appears identically in both): Open charges ≈ ₹93 Cr total (TheCompanyCheck) breaking down per Tofler as — RBL Bank Limited: ₹40 Cr (02 May 2025)
- ICICI Bank Limited: ₹30 Cr (25 Jul 2025)
- The Hongkong and Shanghai Banking Corporation Ltd (HSBC): ₹18 Cr (28 May 2025)
- Axis Trustee Services Limited: ₹5 Cr (27 Nov 2024)
- TheCompanyCheck additionally notes ₹6 Cr in satisfied/closed charges (lender/date not itemized in the fetch obtained)
Competitors
Confirmed- Confirmed via TheCompanyCheck's listed industry peers (clean-label/D2C nutrition and health-food space): OZiva, Plix, Max Protein, Wellbeing Nutrition, Hello Tempayy, Foodstrong, Jus Amazin, Plant Power
- Rough scale tag: OZiva, Plix and Wellbeing Nutrition are the closest-scale, VC-funded D2C nutrition peers (broadly comparable revenue tier)
- Max Protein is an established mid-size sports-nutrition player
- Hello Tempayy, Foodstrong, Jus Amazin, Plant Power are smaller/earlier-stage niche health-food D2C brands
Frequently Asked Questions
What does Fitshit Health Solutions Private Limited do?
The corporate entity behind The Whole Truth Foods, a clean-label D2C nutrition/food brand (protein bars, muesli, protein powders) founded by Shashank Mehta and Aditi Gupta.
What is the CIN of Fitshit Health Solutions Private Limited?
The Corporate Identification Number (CIN) of Fitshit Health Solutions Private Limited is U15490MH2019PTC325879.
Where is Fitshit Health Solutions Private Limited registered?
Fitshit Health Solutions Private Limited is registered with RoC-Mumbai, Maharashtra (Tofler labels it "Maharashtra", TheCompanyCheck "Mumbai" — same registrar office, no real conflict). Registered address: 4th Floor, A Wing, Krislon House, Krishanlal Marwah Road, Saki Vihar Road, Andheri East, Mumbai, Maharashtra – 400072 (confirmed — Tofler and TheCompanyCheck agree verbatim)
When was Fitshit Health Solutions Private Limited incorporated?
Fitshit Health Solutions Private Limited was incorporated on 27 May 2019 (confirmed — Tofler and TheCompanyCheck agree).
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