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Company Intelligence Profile

Happily Unmarried Marketing Private Limited

Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, lat…

CIN: U51909DL2007PTC167121Active (per Tofler, updated 17 May 2026; per TheCompanyCheck)RoC Delhi (Tofler, TheCompanyCheck)Confidence: medium-high — CIN/name/incorporation/RoC/directors confirmed by 2 independent registry sources
AI OverviewGenerated from public records

AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.

Company Identity

Confirmed
Registered nameHappily Unmarried Marketing Private Limited
CINU51909DL2007PTC167121
PANAABCH9506Q (Tofler)
StatusActive (per Tofler, updated 17 May 2026; per TheCompanyCheck)
ListingUnlisted (private limited company; not listed on any stock exchange)
Incorporated17 August 2007 (Tofler, TheCompanyCheck)
ROCRoC Delhi (Tofler, TheCompanyCheck)
Sector (NIC)NIC 51909 (Wholesale trade of other machinery/equipment n.e.c., per CIN class code); TheCompanyCheck describes operating sector as "online cosmetics/grooming retail (e-commerce)"
Registered addressM-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048 (Tofler, TheCompanyCheck — consistent across both)
Authorized capital₹20.0 Lakh (Tofler); ₹20 Lakh (TheCompanyCheck) — confirmed
Paid-up capital₹7.3 Lakh (Tofler) / ₹7.26 Lakh (TheCompanyCheck) — confirmed (minor rounding difference only)

Business Overview

Confirmed
  • Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, later pivoted into grooming with the Ustraa line launched ~2015)
  • Description: "a range of grooming products for men... since 2015" (site copy)
  • Reported FY2025 revenue ~₹73.6 Cr (down ~22% YoY per TheCompanyCheck/Tofler estimate of ₹50-75 Cr band)
  • Company is now a subsidiary of VLCC Limited (formerly VLCC Health Care Limited) following a 2023 acquisition (source: ustraa.com "about" page text + news aggregation via DuckDuckGo)

Directors

Confirmed
NameDINRoleAppointed
Rahul Anand01560410~19 yrs tenure — co-founder), Rajat Tuli (DIN 01563113, ~19 yrs — co-founder), Gopal Mishra (DIN 06418731, ~2 yrs), Aditya Sandhu (DIN 07594761, ~2 yrs), Vikas Gupta (DIN 08578977, ~2 yrs), Aamir Zeb (DIN 09813777, ~2 yrs). The shorter-tenured directors (Mishra, Sandhu, Gupta, Zeb-

Financials

Partial / conflicting
  • Partial
  • FY2025 (most recent, standalone, per Tofler/TheCompanyCheck): Revenue ≈ ₹73.59 Cr (TheCompanyCheck) / Tofler shows same period in a "₹50-75 Cr" band with -21.94% YoY change (consistent)
  • Margins cited by Tofler (unverified as audited vs modeled): Gross margin 27.47%, Operating margin 31.72%, Net profit margin 33.85%, ROCE 795.63%, Debt-to-equity 0.0 (implying no borrowings)
  • Exact EBITDA/PAT/net worth/borrowings in absolute rupee terms: not obtained (gated behind Tofler Pro paywall)
  • No charges/loans found registered (see charges field), consistent with the 0.0 debt-to-equity figure

Funding History

Partial / conflicting
  • Historical (pre-acquisition) — Info Edge (India) Ltd invested in multiple tranches via optionally convertible cumulative redeemable preference shares (OCCRPS), starting ~January 2016 (₹5 Cr) with further tranches (₹5 Cr, ₹6 Cr, ₹4 Cr referenced across rounds)
  • Info Edge's fully-diluted holding reportedly reached ~47.21% at one point
  • Wipro Consumer Care also invested alongside Info Edge
  • Exit: In June 2023, Info Edge (India) sold its entire shareholding (via subsidiary Startup Investments (Holding) Ltd) to VLCC in a deal reported as a "combination of secondary buy-out and share swap" valued at approximately ₹61 Cr (Business Standard, as referenced in aggregated search results — original article not independently re-fetched, so treat this figure as partial/unconfirmed)
  • Tracxn not consulted in this session (would be needed to confirm exact round names/dates per sourcing rules)

Shareholding

Partial / conflicting
  • Partial/inferred, not directly confirmed via a shareholding-pattern filing
  • Company is now described (via ustraa.com site content) as "a wholly owned subsidiary of VLCC Limited (formerly VLCC Health Care Limited)" following the June 2023 acquisition from Info Edge
  • Tofler's dedicated shareholding-pattern page was paywalled/empty in this session — individual shareholder register (names, %) not obtained

Charges/Loans

Confirmed

No charges or secured borrowings are registered against this company's assets.

Competitors

Confirmed
  • Beardo (D2C men's grooming, beard-care focus
  • reported ~$12.8M revenue scale — smaller/comparable scale), The Man Company (natural/chemical-free grooming, comparable D2C scale), Bombay Shaving Company (leading D2C men's grooming peer, comparable-to-larger scale), White Wolf (emerging D2C grooming brand, smaller scale), Nivea Men (large MNC-backed mass brand, much larger scale), Set Wet / Urban Gabru / Arata (adjacent grooming/haircare competitors, varied scale)
  • Ustraa is generally positioned as a mid-scale, value-for-money D2C leader in this set

Frequently Asked Questions

What does Happily Unmarried Marketing Private Limited do?
Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, lat…
What is the CIN of Happily Unmarried Marketing Private Limited?
The Corporate Identification Number (CIN) of Happily Unmarried Marketing Private Limited is U51909DL2007PTC167121.
Where is Happily Unmarried Marketing Private Limited registered?
Happily Unmarried Marketing Private Limited is registered with RoC Delhi (Tofler, TheCompanyCheck). Registered address: M-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048 (Tofler, TheCompanyCheck — consistent across both)
When was Happily Unmarried Marketing Private Limited incorporated?
Happily Unmarried Marketing Private Limited was incorporated on 17 August 2007 (Tofler, TheCompanyCheck).

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Disclaimer: Company information shown on this page is compiled from public records and third-party sources. It may be incomplete, outdated, or contain inaccuracies, and is provided for general informational purposes only. Please verify details independently before relying on them.