Company Intelligence Profile
Happily Unmarried Marketing Private Limited
Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, lat…
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Happily Unmarried Marketing Private Limited |
|---|---|
| CIN | U51909DL2007PTC167121 |
| PAN | AABCH9506Q (Tofler) |
| Status | Active (per Tofler, updated 17 May 2026; per TheCompanyCheck) |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 17 August 2007 (Tofler, TheCompanyCheck) |
| ROC | RoC Delhi (Tofler, TheCompanyCheck) |
| Sector (NIC) | NIC 51909 (Wholesale trade of other machinery/equipment n.e.c., per CIN class code); TheCompanyCheck describes operating sector as "online cosmetics/grooming retail (e-commerce)" |
| Registered address | M-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048 (Tofler, TheCompanyCheck — consistent across both) |
| Authorized capital | ₹20.0 Lakh (Tofler); ₹20 Lakh (TheCompanyCheck) — confirmed |
| Paid-up capital | ₹7.3 Lakh (Tofler) / ₹7.26 Lakh (TheCompanyCheck) — confirmed (minor rounding difference only) |
Business Overview
Confirmed- Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, later pivoted into grooming with the Ustraa line launched ~2015)
- Description: "a range of grooming products for men... since 2015" (site copy)
- Reported FY2025 revenue ~₹73.6 Cr (down ~22% YoY per TheCompanyCheck/Tofler estimate of ₹50-75 Cr band)
- Company is now a subsidiary of VLCC Limited (formerly VLCC Health Care Limited) following a 2023 acquisition (source: ustraa.com "about" page text + news aggregation via DuckDuckGo)
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rahul Anand | 01560410 | ~19 yrs tenure — co-founder), Rajat Tuli (DIN 01563113, ~19 yrs — co-founder), Gopal Mishra (DIN 06418731, ~2 yrs), Aditya Sandhu (DIN 07594761, ~2 yrs), Vikas Gupta (DIN 08578977, ~2 yrs), Aamir Zeb (DIN 09813777, ~2 yrs). The shorter-tenured directors (Mishra, Sandhu, Gupta, Zeb | - |
Financials
Partial / conflicting- Partial
- FY2025 (most recent, standalone, per Tofler/TheCompanyCheck): Revenue ≈ ₹73.59 Cr (TheCompanyCheck) / Tofler shows same period in a "₹50-75 Cr" band with -21.94% YoY change (consistent)
- Margins cited by Tofler (unverified as audited vs modeled): Gross margin 27.47%, Operating margin 31.72%, Net profit margin 33.85%, ROCE 795.63%, Debt-to-equity 0.0 (implying no borrowings)
- Exact EBITDA/PAT/net worth/borrowings in absolute rupee terms: not obtained (gated behind Tofler Pro paywall)
- No charges/loans found registered (see charges field), consistent with the 0.0 debt-to-equity figure
Funding History
Partial / conflicting- Historical (pre-acquisition) — Info Edge (India) Ltd invested in multiple tranches via optionally convertible cumulative redeemable preference shares (OCCRPS), starting ~January 2016 (₹5 Cr) with further tranches (₹5 Cr, ₹6 Cr, ₹4 Cr referenced across rounds)
- Info Edge's fully-diluted holding reportedly reached ~47.21% at one point
- Wipro Consumer Care also invested alongside Info Edge
- Exit: In June 2023, Info Edge (India) sold its entire shareholding (via subsidiary Startup Investments (Holding) Ltd) to VLCC in a deal reported as a "combination of secondary buy-out and share swap" valued at approximately ₹61 Cr (Business Standard, as referenced in aggregated search results — original article not independently re-fetched, so treat this figure as partial/unconfirmed)
- Tracxn not consulted in this session (would be needed to confirm exact round names/dates per sourcing rules)
Charges/Loans
ConfirmedNo charges or secured borrowings are registered against this company's assets.
Legal / Litigation
Partial / conflicting- Partial — Indian Kanoon shows a case series "Harinder Singh v. M/s Happily Unmarried Marketing Private Limited & Others" before the Delhi High Court, with hearings/orders dated 23 Mar 2021 (Justice Prateek Jalan), 8 Sep 2021 (Justice Prateek Jalan), 11 Oct 2021 (Justice Asha Menon), 24 Mar 2022 and 14 Jul 2022 (Justice Pratibha M. Singh)
- Case tags suggest a trademark law matter (absolute grounds for refusal of registration)
- the company appears as a respondent
- No monetary outcome or final disposition was retrieved
- No other litigation found
Competitors
Confirmed- Beardo (D2C men's grooming, beard-care focus
- reported ~$12.8M revenue scale — smaller/comparable scale), The Man Company (natural/chemical-free grooming, comparable D2C scale), Bombay Shaving Company (leading D2C men's grooming peer, comparable-to-larger scale), White Wolf (emerging D2C grooming brand, smaller scale), Nivea Men (large MNC-backed mass brand, much larger scale), Set Wet / Urban Gabru / Arata (adjacent grooming/haircare competitors, varied scale)
- Ustraa is generally positioned as a mid-scale, value-for-money D2C leader in this set
Frequently Asked Questions
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