Company Intelligence Profile
Happily Unmarried Marketing Private Limited
Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, lat…
CIN: U51909DL2007PTC167121ActiveRoC Delhi
Last updated 6 August 2026
AI OverviewGenerated from public records
Happily Unmarried Marketing Pvt Ltd operates "Ustraa," India's leading D2C men's grooming brand, offering products like hair care and fragrances. The company reported FY2025 revenue of approximately ₹73.6 Cr, marking a 22% decrease year-over-year. In 2023, Happily Unmarried became a subsidiary of VLCC Limited following an acquisition.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Unlock the full profile on AICA
Deeper analysis, financial signals and peer comparisons.
Company Identity
| Registered name | Happily Unmarried Marketing Private Limited |
|---|---|
| CIN | U51909DL2007PTC167121 |
| PAN | AABCH9506Q |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 17 August 2007 |
| ROC | RoC Delhi |
| Sector (NIC) | NIC 51909 (Wholesale trade of other machinery/equipment n.e.c., per CIN class code) |
| Registered address | M-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048 |
| Authorized capital |
|
| Paid-up capital | ₹7.3 Lakh / ₹7.26 Lakh — confirmed (minor rounding difference only) |
Business Overview
- Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, later pivoted into grooming with the Ustraa line launched ~2015)
- Description: "a range of grooming products for men... since 2015" (site copy)
- Reported FY2025 revenue ~₹73.6 Cr. Company is now a subsidiary of VLCC Limited (formerly VLCC Health Care Limited) following a 2023 acquisition
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rahul Anand | 01560410 | - | - |
Financials
- Partial
- FY2025: Revenue ≈ ₹73.59 Cr / Tofler shows same period in a "₹50-75 Cr" band with -21.94% YoY change (consistent)
- Margins cited by Tofler: Gross margin 27.47%, Operating margin 31.72%, Net profit margin 33.85%, ROCE 795.63%, Debt-to-equity 0.0 (implying no borrowings)
- Exact EBITDA/PAT/net worth/borrowings in absolute rupee terms: not obtained
- No charges/loans found registered (see charges field), consistent with the 0.0 debt-to-equity figure
Funding History
- Historical (pre-acquisition) — Info Edge (India) Ltd invested in multiple tranches via optionally convertible cumulative redeemable preference shares (OCCRPS), starting ~January 2016 (₹5 Cr) with further tranches (₹5 Cr, ₹6 Cr, ₹4 Cr referenced across rounds)
- Info Edge's fully-diluted holding reportedly reached ~47.21% at one point
- Wipro Consumer Care also invested alongside Info Edge
- Exit: In June 2023, Info Edge (India) sold its entire shareholding to VLCC in a deal reported as a "combination of secondary buy-out and share swap" valued at approximately ₹61 Cr. Tracxn not consulted in this session (would be needed to confirm exact round names/dates per sourcing rules)
Charges/Loans
Not available in the public sources reviewed.
Legal / Litigation
- Partial — Indian Kanoon shows a case series "Harinder Singh v. M/s Happily Unmarried Marketing Private Limited & Others" before the Delhi High Court, with hearings/orders dated 23 Mar 2021 (Justice Prateek Jalan), 8 Sep 2021 (Justice Prateek Jalan), 11 Oct 2021 (Justice Asha Menon), 24 Mar 2022 and 14 Jul 2022 (Justice Pratibha M. Singh)
- Case tags suggest a trademark law matter (absolute grounds for refusal of registration); the company appears as a respondent
- No monetary outcome or final disposition was retrieved
- No other litigation found
Competitors
Beardo
D2C men's grooming, beard-care focus
The Man Company
natural/chemical-free grooming, comparable D2C scale
Bombay Shaving Company
leading D2C men's grooming peer, comparable-to-larger scale
White Wolf
emerging D2C grooming brand, smaller scale
Nivea Men
large MNC-backed mass brand, much larger scale
Set Wet / Urban Gabru / Arata
adjacent grooming/haircare competitors, varied scale
Frequently Asked Questions
What does Happily Unmarried Marketing Private Limited do?
Happily Unmarried Marketing Pvt Ltd is the operating company behind "Ustraa," India's leading D2C men's grooming brand (hair care, beard care, skincare, fragrances, deodorants, trimmers), sold via ustraa.com and formerly also happilyunmarried.com (its original quirky lifestyle/home-décor brand launched in 2007-08, lat…
What is the CIN of Happily Unmarried Marketing Private Limited?
The Corporate Identification Number (CIN) of Happily Unmarried Marketing Private Limited is U51909DL2007PTC167121.
Where is Happily Unmarried Marketing Private Limited registered?
Happily Unmarried Marketing Private Limited is registered with RoC Delhi (Tofler, TheCompanyCheck). Registered address: M-14, Greater Kailash-II, Commercial Complex, Greater Kailash, South Delhi, New Delhi, Delhi 110048 (Tofler, TheCompanyCheck — consistent across both)
When was Happily Unmarried Marketing Private Limited incorporated?
Happily Unmarried Marketing Private Limited was incorporated on 17 August 2007 (Tofler, TheCompanyCheck).
Recur Market
Which lenders fit a company like Happily Unmarried Marketing Private Limited?
Answer a few questions about your business and see which banks and NBFCs match, with indicative rates.
Explore on Recur Club
Revenue-Based FinancingRepay as a share of monthly revenueWorking Capital LoansCollateral-light capital for operationsSecured Term LoansLarger, longer-tenure debtCheck Your EligibilityEstimate funding in minutesCompany SearchExplore more company profilesFinance CalculatorsFree tools for founders & finance teams
More from Recur Club
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.