Company Intelligence Profile
Happy Cheeks Private Limited
Happy Cheeks Private Limited is the legal entity behind "Kidology" (web: hellokidology.in), a Made-in-India D2C brand of screen-free educational/STEM toys for children aged 0-12 (magnetic toys, wooden toys, puzzles, STEM kits, teethers, learning books, gift hampers).
Last updated 11 August 2026
Happy Cheeks Private Limited operates "Kidology," a D2C brand offering screen-free educational and STEM toys for children aged 0-12. The company achieved approximately Rs 23.38 Cr in revenue during FY2025, marking a 79% year-over-year increase. Founded in 2022, it remains bootstrapped with no external funding and employs an estimated 38 to 100 people.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Happy Cheeks Private Limited |
|---|---|
| CIN | U52398DL2022PTC398375 |
| PAN | Not available in the public sources reviewed. |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 13 May 2022 |
| ROC | RoC Delhi |
| Sector (NIC) | NIC/CIN activity code 52398 = "Other retail sale not in stores, stalls or markets" (trading) |
| Registered address | Plot 287, GF, Sector 19, Dwarka, South West Delhi, Delhi - 110075 |
| Authorized capital | Conflicting figures across sources: Tofler states Rs 1.0 Lakh |
| Paid-up capital | Conflicting figures: Tofler states Rs 1.0 Lakh |
Business Overview
- Happy Cheeks Private Limited is the legal entity behind "Kidology" (web: hellokidology.in), a Made-in-India D2C brand of screen-free educational/STEM toys for children aged 0-12 (magnetic toys, wooden toys, puzzles, STEM kits, teethers, learning books, gift hampers)
- Positioned as a "vocal for local" alternative to imported toys, with tagline "We don't just sell toys
- We build developmental outcomes." IndiaMART listing separately shows the entity also engaged in manufacturing/wholesale/export of kids toys, educational toys, children's books, toy cars and plush toys, with an estimated 51-100 employees (IndiaMART) vs 38 employees per Inc42 - these two employee-count figures conflict and are both noted as single-source
- Founded 2022 by Chetna Nanda
- Company exhibited at the 17th Toy Biz International B2B Exhibition 2026 (LinkedIn)
- Sources: TheCompanyCheck, Inc42, IndiaMART, hellokidology.in, LinkedIn (Chetna Nanda)
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Piyush Kumar | 07201920 | - | 13 May 2022 |
| Chetna Nanda | 09349797 | - | 13 May 2022 |
| Komal Nanda | 09567593 | - | 13 May 2022 |
GST
Full GSTIN could not be obtained. IndiaMART's masked listing shows a Delhi-state GSTIN of the form "07**********1ZV" (state code 07 = Delhi, consistent with the registered address), but the full 15-digit number is masked/paywalled on every source checked (KnowYourGST, FindGST, MastersIndia, TheCompanyCheck all returned no direct/full number). PAN not obtained. Status/number of registrations: not obtained. Overall: not obtained (partial state-code-only signal).
Financials
- FY March 2025 revenue range Rs 10-25 crore
- TheCompanyCheck: FY2025 revenue Rs 23.38 Cr, +79% YoY - this figure sits inside Tofler's stated range, so revenue is reasonably confirmed (~Rs 23 Cr, FY25, standalone, entity type not explicitly stated as consolidated so assumed standalone)
- Exact PAT/EBITDA/net worth/total borrowings absolute values: not obtained (paywalled)
Funding
- Bootstrapped/self-funded - no external funding rounds or investors identified
- Tracxn (which per instructions is only to be used for round names) could not be fetched (HTTP 429 rate-limited) to cross-check
- Single-source - partial confidence
Charges/Loans
- Source conflict
- TheCompanyCheck reports one open charge of Rs 6.00 Cr with State Bank of India, registered 16 Dec 2024
- An earlier Tofler summary line stated "no registered charges on assets." Given TheCompanyCheck's charge entry is specific (lender, amount, exact date), it is treated as the more likely current state, but this is flagged as a direct conflict between sources and not fully confirmed
Legal
Confirmed none found - a search on Indian Kanoon for "Happy Cheeks Private Limited" returned zero matching judicial decisions or case filings.
Competitors
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