Company Intelligence Profile
Happy Cheeks Private Limited
Happy Cheeks Private Limited is the legal entity behind "Kidology" (web: hellokidology.in), a Made-in-India D2C brand of screen-free educational/STEM toys for children aged 0-12 (magnetic toys, wooden toys, puzzles, STEM kits, teethers, learning books, gift hampers).
CIN: U52398DL2022PTC398375ActiveRoC DelhiConfidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Happy Cheeks Private Limited |
|---|---|
| CIN | U52398DL2022PTC398375 |
| PAN | Not obtained (full PAN not published; Tofler explicitly lists PAN as "Not available") |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) |
| Incorporated | 13 May 2022 (source: Tofler, TheCompanyCheck) |
| ROC | RoC Delhi |
| Sector (NIC) | NIC/CIN activity code 52398 = "Other retail sale not in stores, stalls or markets" (trading); TheCompanyCheck separately tags the business as Consumer Goods/Toy Manufacturing. Operating brand: Kidology - screen-free educational/STEM toys for children (0-12 yrs). Business activity classification: partial (RoC code confirmed via CIN structure; industry tag single-source via TheCompanyCheck). |
| Registered address | Plot 287, GF, Sector 19, Dwarka, South West Delhi, Delhi - 110075 (confirmed - Tofler and TheCompanyCheck agree) |
| Authorized capital | Conflicting figures across sources: Tofler states Rs 1.0 Lakh; TheCompanyCheck states Rs 10 Lakh. Reported as a source conflict - not independently confirmed. |
| Paid-up capital | Conflicting figures: Tofler states Rs 1.0 Lakh; TheCompanyCheck states Rs 1.05 Lakh (close but not identical - minor conflict, directionally confirmed at approx Rs 1-1.05 Lakh). |
Business Overview
Confirmed- Happy Cheeks Private Limited is the legal entity behind "Kidology" (web: hellokidology.in), a Made-in-India D2C brand of screen-free educational/STEM toys for children aged 0-12 (magnetic toys, wooden toys, puzzles, STEM kits, teethers, learning books, gift hampers)
- Positioned as a "vocal for local" alternative to imported toys, with tagline "We don't just sell toys
- We build developmental outcomes." IndiaMART listing separately shows the entity also engaged in manufacturing/wholesale/export of kids toys, educational toys, children's books, toy cars and plush toys, with an estimated 51-100 employees (IndiaMART) vs 38 employees per Inc42 - these two employee-count figures conflict and are both noted as single-source
- Founded 2022 by Chetna Nanda (with co-founders per LinkedIn/Inc42)
- Company exhibited at the 17th Toy Biz International B2B Exhibition 2026 (LinkedIn)
- Sources: TheCompanyCheck, Inc42, IndiaMART, hellokidology.in, LinkedIn (Chetna Nanda)
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Piyush Kumar | 07201920 | appointed 13 May 2022 also lists email piyush@teewink.in per Tofler contact field | 13 May 2022 |
| Chetna Nanda | 09349797 | appointed 13 May 2022 public-facing founder/face of Kidology per LinkedIn | 13 May 2022 |
| Komal Nanda | 09567593 | appointed 13 May 2022 No resignations/other directors found. DIN figures: single-source Tofler; "partial" confidence. | 13 May 2022 |
GST
Partial / conflictingFull GSTIN could not be obtained. IndiaMART's masked listing shows a Delhi-state GSTIN of the form "07**********1ZV" (state code 07 = Delhi, consistent with the registered address), but the full 15-digit number is masked/paywalled on every source checked (KnowYourGST, FindGST, MastersIndia, TheCompanyCheck all returned no direct/full number). PAN not obtained. Status/number of registrations: not obtained. Overall: not obtained (partial state-code-only signal).
Financials
Partial / conflicting- Partial/single-range confirmation
- Tofler: FY March 2025 revenue range Rs 10-25 crore (exact PAT/EBITDA/net worth/borrowings paywalled behind Tofler Pro, but percentage changes shown: net profit -22.88% YoY, EBITDA +0.63% YoY, net worth +185.29% YoY, total borrowings +361.8% YoY)
- TheCompanyCheck: FY2025 revenue Rs 23.38 Cr, +79% YoY - this figure sits inside Tofler's stated range, so revenue is reasonably confirmed (~Rs 23 Cr, FY25, standalone, entity type not explicitly stated as consolidated so assumed standalone)
- Exact PAT/EBITDA/net worth/total borrowings absolute values: not obtained (paywalled)
Funding
Partial / conflicting- Bootstrapped/self-funded - no external funding rounds or investors identified (source: Inc42 company profile)
- Tracxn (which per instructions is only to be used for round names) could not be fetched (HTTP 429 rate-limited) to cross-check
- Single-source - partial confidence
Charges/Loans
Partial / conflicting- Source conflict
- TheCompanyCheck reports one open charge of Rs 6.00 Cr with State Bank of India, registered 16 Dec 2024
- An earlier Tofler summary line stated "no registered charges on assets." Given TheCompanyCheck's charge entry is specific (lender, amount, exact date), it is treated as the more likely current state, but this is flagged as a direct conflict between sources and not fully confirmed
Legal
ConfirmedConfirmed none found - a search on Indian Kanoon for "Happy Cheeks Private Limited" returned zero matching judicial decisions or case filings.
Competitors
Partial / conflicting- Named Indian peers in the screen-free/STEM/educational-toys D2C space (general industry knowledge, not filing-sourced - partial): Skillmatics (large, well-funded pan-India edtech-toy brand), Flintobox (subscription STEM/activity boxes, mid-scale), Shumee (D2C wooden/Montessori toys, small-mid scale), PlayShifu (STEM/AR toys, VC-funded, mid-large scale), FunSkool (large, legacy toy manufacturer/distributor, Hasbro-linked), Chalk and Chuckles (mid-scale board games/STEM)
- Kidology/Happy Cheeks itself appears to be a small, bootstrapped, early-growth-stage player (~Rs 23 Cr FY25 revenue) relative to these peers
Frequently Asked Questions
What does Happy Cheeks Private Limited do?
Happy Cheeks Private Limited is the legal entity behind "Kidology" (web: hellokidology.in), a Made-in-India D2C brand of screen-free educational/STEM toys for children aged 0-12 (magnetic toys, wooden toys, puzzles, STEM kits, teethers, learning books, gift hampers).
What is the CIN of Happy Cheeks Private Limited?
The Corporate Identification Number (CIN) of Happy Cheeks Private Limited is U52398DL2022PTC398375.
Where is Happy Cheeks Private Limited registered?
Happy Cheeks Private Limited is registered with RoC Delhi. Registered address: Plot 287, GF, Sector 19, Dwarka, South West Delhi, Delhi - 110075 (confirmed - Tofler and TheCompanyCheck agree)
When was Happy Cheeks Private Limited incorporated?
Happy Cheeks Private Limited was incorporated on 13 May 2022 (source: Tofler, TheCompanyCheck).
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