Company Intelligence Profile
High Street Essentials Private Limited
High Street Essentials Pvt Ltd is the Noida-headquartered parent company of two D2C women's fashion e-commerce brands: FabAlley (western/fusion wear, accessories) and Indya / House of Indya (Indian ethnic and designer wear).
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | High Street Essentials Private Limited |
|---|---|
| CIN | U52590UP2012PTC122945 |
| PAN | AACCH8235P (source: Tofler) |
| Status | Active, Compliant (per Tofler/TheCompanyCheck, updated 12 Jun 2026) |
| Listing | Not listed — unlisted private limited company |
| Incorporated | 19 January 2012 |
| ROC | Registrar of Companies, Uttar Pradesh (Kanpur) |
| Sector (NIC) | E-commerce / online apparel & fashion retail. Note: official CIN's NIC prefix (U14109 = "Mining & Quarrying") is a data-classification artifact per TheCompanyCheck — actual business per all sources is online fashion retail (also tagged "Textile, leather and apparel products" by one source). |
| Registered address | C-39, Sector-58, Noida, Gautam Buddha Nagar, Uttar Pradesh, 201301, India (Tofler, TheCompanyCheck) |
| Authorized capital | ₹7.0 Cr (Tofler) / ₹6.96 Cr (TheCompanyCheck) — sources agree to within rounding |
| Paid-up capital | ₹6.1 Cr (Tofler) / ₹6.07 Cr (TheCompanyCheck) — sources agree to within rounding |
Business Overview
Confirmed- High Street Essentials Pvt Ltd is the Noida-headquartered parent company of two D2C women's fashion e-commerce brands: FabAlley (western/fusion wear, accessories) and Indya / House of Indya (Indian ethnic and designer wear)
- It sells via its own websites (faballey.com, houseofindya.com) and marketplaces (Myntra, Ajio, Amazon)
- EPFO-reported headcount ~660 (TheCompanyCheck, FY2025)
- Founded/led by Shivani Poddar and Tanvi Malik
Directors
ConfirmedConfirmed by 2 sources (Tofler, TheCompanyCheck), consistent: (1) Shivani Poddar — Whole-time Director, DIN 05128649, since 19 Jan 2012; (2) Tanvi Malik — Director, DIN 05128672, since 19 Jan 2012; (3) Raman Chandna — Director, DIN 08552212, since 25 Aug 2022; (4) Anurag Srinivas Murali — Additional/Director, DIN 07215446, since 2 Dec 2024. No resigned-director history obtained.
Financials
Partial / conflicting- Partial, standalone (entity-level) figures only, sources conflict/are incomplete: FY2023 (per Entrackr, citing filings) — Revenue ₹185 Cr, Net Loss ₹45 Cr. FY2024 — Revenue in "₹100–150 Cr" band (Tofler, imprecise)
- FY2025 (per TheCompanyCheck) — Revenue ₹122.04 Cr (down ~26% YoY), Debt-to-Equity 2.51, ROCE 2132.53% (likely a low-equity-base artifact, not vetted), Total Assets down 58.07% YoY, Borrowings down 30.41% YoY
- EBITDA and PAT for FY2025 were behind a paywall — not obtained
- Net worth not obtained
Funding
Partial / conflicting- Partial
- Confirmed one round: Feb 2018 — ₹5 Cr venture debt from Trifecta Capital (Entrackr)
- Broader primary/equity funding history (seed/Series A/B rounds, investor names such as any institutional VCs) could not be retrieved — Tracxn page not located, Inc42 tag page returned no company-specific data
- Known publicly that the company has taken on structured/NBFC debt in recent years (see Charges below) rather than fresh equity, but this is inferred from charges data, not a funding-round source, so not stated as confirmed funding
Charges / Loans
Confirmed- Confirmed (Tofler filings), multiple open charges totaling ~₹125 Cr: Axis Trustee Services Ltd — ₹42 Cr across 4 loans (2022–2023)
- Catalyst Trusteeship Ltd — ₹25 Cr (08 Dec 2023)
- RBL Bank Ltd — ₹40 Cr (07 Mar 2025)
- StrideOne Capital Pvt Ltd — ₹7 Cr (24 Oct 2024)
- IncredWealth and Investment Services Pvt Ltd — ₹5 Cr (08 Oct 2025)
- Yukti Securities Pvt Ltd — ₹3 Cr (13 Dec 2024)
- Capsave Finance Pvt Ltd — ₹3 Cr (23 Feb 2024)
- TheCompanyCheck separately shows ₹40.98 Cr in satisfied/closed charges
- All charges appear open/active as of latest filings reviewed
Legal
ConfirmedConfirmed one case via Indian Kanoon: Shadowfax Technologies Private Limited vs High Street Essentials Pvt Ltd — Punjab & Haryana High Court, decided/listed 22 April 2025, citation 2025:PHHC:051426 (nature of dispute not detailed in the search snippet — likely a commercial/logistics-vendor dispute given Shadowfax is a delivery/logistics company, but this is an inference, not confirmed from the judgment text itself).
Competitors
Partial / conflicting- Not sourced from a single citation — based on known market positioning (women's western fusion-wear + Indian ethnic-wear D2C, sold owned-site + marketplace): (1) Biba — large-scale ethnic wear, bigger revenue scale
- (2) Global Desi (Aditya Birla Fashion) — similar ethnic-fusion niche, larger corporate backing
- (3) W for Woman (TCNS Clothing) — larger, formerly listed
- (4) AND / Aurelia — comparable ethnic-wear peers
- (5) StalkBuyLove — closer-scale western-wear D2C peer
- (6) Myntra/Ajio/Meesho — marketplace channels that are simultaneously distribution partners and competitive discovery surfaces
- Flagged as analyst judgment, not a sourced competitor list
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