Company Intelligence Profile
House Of Tribe Private Limited
House of Tribe Private Limited is the legal entity behind "The Tribe Concepts," described as India's first plant-based/Ayurvedic skin and hair care brand, founded in 2019 by Apuroopa Varshini Gaddam, Amritha Varshini Gaddam and Nitya Mohan.
Last updated 4 August 2026
House of Tribe Private Limited, operating under the brand "The Tribe Concepts," is India's first plant-based Ayurvedic skin and hair care company, founded in 2019. In FY2024, it reported a revenue of ₹11.11 Cr, marking a decline of approximately 24% year-over-year. The company raised a seed round of $419K in May 2024.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | House Of Tribe Private Limited |
|---|---|
| CIN | U24299AP2021PTC118968 |
| PAN | AAFCH8806H |
| Status | Active |
| Listing | Not listed (private limited, unlisted) |
| Incorporated | 28 July 2021 |
| ROC | RoC Vijayawada, Andhra Pradesh |
| Sector (NIC) | NIC/Sector: Manufacture of fine chemicals & other chemical products / cosmetics, pharmaceuticals, medicinal & botanical products |
| Registered address | IDA, D.No.101-19-163, Plot No.21/Part, Sy No.326/2, Layout No.110/72, Industrial Colony, Dowleswaram, East Godavari, Andhra Pradesh, India - 533125 |
| Authorized capital | ₹15,00,000 (₹15 lakh) — confirmed |
| Paid-up capital | ₹1,07,530 (~₹1.08 lakh) — confirmed |
Business Overview
- House of Tribe Private Limited is the legal entity behind "The Tribe Concepts," described as India's first plant-based/Ayurvedic skin and hair care brand, founded in 2019 by Apuroopa Varshini Gaddam, Amritha Varshini Gaddam and Nitya Mohan
- The company positions itself as a natural-alternatives DTC/e-commerce beauty brand, sourcing herbs from the Godavari belt and working with Girijan corporations and local farmers
- MCA classifies its registered activity as manufacture of chemical/cosmetic/pharmaceutical products
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Amritha Varshini Gaddam | 07687880 | Managing Director & CEO | 28 Jul 2021 |
| Apuroopa Gaddam (Apuroopa Varshini Gaddam) | 09258545 | Whole-time Director | 28 Jul 2021 |
GST Registration
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 37AAFCH8806H1ZD | Andhra Pradesh | AAFCH8806H (confirmed — Tofler; matches GSTIN prefix pattern) | Cancelled |
Primary GSTIN: 37AAFCH8806H1ZD (Andhra Pradesh) — Legal name: House Of Tribe Private Limited — Registration date 1 Aug 2021 — Constitution: Private Limited Company, Regular taxpayer — STATUS: Cancelled (confirmed via raw page data on Masters India, cross-checked; this contradicts an auto-generated web-search summary that claimed "Active," which was verified against source HTML and found incorrect — Cancelled is the source-confirmed status). PAN: AAFCH8806H. Home state: Andhra Pradesh. Number of registrations: only 1 GSTIN identified (Andhra Pradesh); no other state registrations found in sources checked — reported as "at least 1, others not obtained."
Financials
FY2024 (year ended 31 Mar 2024), likely standalone (no consolidation mentioned; single-entity structure):
| Revenue | ₹11.11 Cr, down ~23.7-24% YoY — Tofler's revenue band shows ₹1-100 Cr / ₹10-25 Cr bracket, consistent |
|---|---|
| EBITDA | change of -330.01% YoY reported by Tofler; absolute EBITDA value locked/not obtained |
| Net Profit (PAT) | change of -451.42% YoY; Net Profit Margin -12.17%, Operating Margin -12.4% — implying a loss-making year; absolute PAT not obtained (paywalled) |
| Net Worth | change -378.36% YoY — absolute net worth not obtained |
| Borrowings | +111.45% YoY change; absolute borrowings not obtained beyond charges data below |
| Debt-to-Equity | -8.61 |
Tracxn (later snapshot) states FY2025 (year ended 31 Mar 2025) annual revenue "less than ₹10 Cr" — suggests further revenue decline into FY25, but exact figure not obtained. Last AGM: 30 Sep 2024; Balance sheet filed: 31 Mar 2024. Overall: reported as partial — YoY % changes and margins confirmed across 2 sources, but absolute EBITDA/PAT/net-worth rupee figures were paywalled/not obtained.
Funding
- The Tribe Concepts (House of Tribe's operating brand) raised a Seed round on 3 May 2024, total reported as $419K (~₹3.5 Cr equivalent) from 2 investors, led by Smartseed Capital Advisors
- No other funding rounds identified
- Classified by Tracxn as a "DPIIT Recognised Startup"
Charges & Loans
Open charges: ₹1.59 Cr reported by TheCompanyCheck; no other lenders identified.
Competitors
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