Company Intelligence Profile
House Of Tribe Private Limited
House of Tribe Private Limited is the legal entity behind "The Tribe Concepts," described as India's first plant-based/Ayurvedic skin and hair care brand, founded in 2019 by Apuroopa Varshini Gaddam, Amritha Varshini Gaddam and Nitya Mohan (per Tracxn).
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | House Of Tribe Private Limited |
|---|---|
| CIN | U24299AP2021PTC118968 |
| PAN | AAFCH8806H (confirmed — Tofler; matches GSTIN prefix pattern) |
| Status | Active |
| Listing | Not listed (private limited, unlisted) |
| Incorporated | 28 July 2021 (confirmed — Tofler, TheCompanyCheck) |
| ROC | RoC Vijayawada, Andhra Pradesh |
| Sector (NIC) | NIC/Sector: Manufacture of fine chemicals & other chemical products / cosmetics, pharmaceuticals, medicinal & botanical products (per Tofler); TheCompanyCheck classifies it under E-commerce — "online healthcare/cosmetics product retail." Operating brand: "The Tribe Concepts" — Ayurvedic/plant-based skin & hair care. |
| Registered address | IDA, D.No.101-19-163, Plot No.21/Part, Sy No.326/2, Layout No.110/72, Industrial Colony, Dowleswaram, East Godavari, Andhra Pradesh, India - 533125 (confirmed, consistent across Tofler, TheCompanyCheck, Falconebiz) |
| Authorized capital | ₹15,00,000 (₹15 lakh) — confirmed (Tofler, TheCompanyCheck) |
| Paid-up capital | ₹1,07,530 (~₹1.08 lakh) — confirmed (Tofler); TheCompanyCheck rounds to ₹1.1 lakh |
Business Overview
Partial / conflicting- House of Tribe Private Limited is the legal entity behind "The Tribe Concepts," described as India's first plant-based/Ayurvedic skin and hair care brand, founded in 2019 by Apuroopa Varshini Gaddam, Amritha Varshini Gaddam and Nitya Mohan (per Tracxn)
- The company positions itself as a natural-alternatives DTC/e-commerce beauty brand, sourcing herbs from the Godavari belt and working with Girijan corporations and local farmers (per thetribeconcepts.com)
- MCA classifies its registered activity as manufacture of chemical/cosmetic/pharmaceutical products
- TheCompanyCheck separately tags it as online healthcare/cosmetics retail — both descriptions are consistent with a D2C beauty manufacturer-retailer
- Team size reported as ~12-31 employees across different snapshots (Tracxn: 18 as of May 2025, down 14% YoY
- TheCompanyCheck: 31 as of Apr 2024
- a search snippet cited 12 as of Aug 2025) — figures not fully reconciled, reported as range
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Amritha Varshini Gaddam | 07687880 | Managing Director/CEO, appointed 28 Jul 2021 confirmed, Tofler + Tracxn | 28 Jul 2021 |
| Apuroopa Gaddam (Apuroopa Varshini Gaddam) | 09258545 | Whole-Time Director/Chief Administrative Officer, appointed 28 Jul 2021 confirmed, Tofler + Tracxn Note: Tracxn lists a third co-founder, Nitya Mohan CMO, who does not appear as a registered director in MCA-sourced director lists; likely a non-board co-founder/operator, not a formal director. DINs sourced from Falconebiz-style aggregator Tofler; not independently cross-verified on a second DIN-specific source. | 28 Jul 2021 |
GST Registration
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 37AAFCH8806H1ZD | Andhra Pradesh | AAFCH8806H (confirmed — Tofler; matches GSTIN prefix pattern) | Cancelled |
Primary GSTIN: 37AAFCH8806H1ZD (Andhra Pradesh) — Legal name: House Of Tribe Private Limited — Registration date 1 Aug 2021 — Constitution: Private Limited Company, Regular taxpayer — STATUS: Cancelled (confirmed via raw page data on Masters India, cross-checked; this contradicts an auto-generated web-search summary that claimed "Active," which was verified against source HTML and found incorrect — Cancelled is the source-confirmed status). PAN: AAFCH8806H. Home state: Andhra Pradesh. Number of registrations: only 1 GSTIN identified (Andhra Pradesh); no other state registrations found in sources checked — reported as "at least 1, others not obtained."
Financials
Partial / conflictingFY2024 (year ended 31 Mar 2024), likely standalone (no consolidation mentioned; single-entity structure):
| Revenue | ₹11.11 Cr (TheCompanyCheck), down ~23.7-24% YoY (confirmed by both Tofler "-23.7%" and TheCompanyCheck "down 24% YoY") — Tofler's revenue band shows ₹1-100 Cr / ₹10-25 Cr bracket, consistent |
|---|---|
| EBITDA | change of -330.01% YoY reported by Tofler; absolute EBITDA value locked/not obtained |
| Net Profit (PAT) | change of -451.42% YoY (Tofler); Net Profit Margin -12.17%, Operating Margin -12.4% — implying a loss-making year; absolute PAT not obtained (paywalled) |
| Net Worth | change -378.36% YoY (Tofler) — absolute net worth not obtained |
| Borrowings | +111.45% YoY change (Tofler); absolute borrowings not obtained beyond charges data below |
| Debt-to-Equity | -8.61 (Tofler; negative sign suggests negative net worth in FY24) |
Tracxn (later snapshot) states FY2025 (year ended 31 Mar 2025) annual revenue "less than ₹10 Cr" — suggests further revenue decline into FY25, but exact figure not obtained. Last AGM: 30 Sep 2024; Balance sheet filed: 31 Mar 2024. Overall: reported as partial — YoY % changes and margins confirmed across 2 sources, but absolute EBITDA/PAT/net-worth rupee figures were paywalled/not obtained.
Funding
Partial / conflicting- The Tribe Concepts (House of Tribe's operating brand) raised a Seed round on 3 May 2024, total reported as $419K (~₹3.5 Cr equivalent) from 2 investors, led by Smartseed Capital Advisors (source: Tracxn, cross-referenced by a second web search summary — round size/investor count consistent across both
- exact per-round breakdown and post-money valuation were paywalled on Tracxn)
- No other funding rounds identified
- Classified by Tracxn as a "DPIIT Recognised Startup" (per TheCompanyCheck)
Charges & Loans
Confirmed- Open charges: ₹1.59 Cr reported by TheCompanyCheck
- Tofler itemizes 2 charges with HDFC Bank Limited totaling ₹1.6 Cr — ₹0.9 Cr created 8 May 2023 and ₹0.7 Cr created 17 Aug 2022 (figures consistent/confirmed across both sources within rounding)
- Satisfied/settled charges: ₹1.00 Cr (confirmed, both sources agree)
- Charge-holder: HDFC Bank Limited only
- no other lenders identified
Competitors
Partial / conflicting- Per Tracxn's competitor list for The Tribe Concepts (natural/Ayurvedic skin & hair care, D2C segment): 1) Nat Habit — larger-scale peer, ~$17M funded
- 2) The Ayurveda — smaller peer, ~$612K funded
- 3) Inde Wild — mid-scale peer, ~$8M funded
- Additional plausible category peers (not Tracxn-sourced, offered as general market context, not verified against this specific company's positioning): Forest Essentials, Just Herbs, Mamaearth (much larger scale)
- Tracxn ranks The Tribe Concepts 32nd of 106 tracked active competitors in its niche
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