Company Intelligence Profile
Indiville Merchandize Private Limited
Indiville Merchandize Private Limited is the corporate entity that owns and operates "House of Chikankari" (HOC), a direct-to-consumer ethnic-wear brand selling hand-embroidered Lucknowi chikankari kurtas, kurta sets, dresses, sarees, co-ord sets and related accessories via its website houseofchikankari.in.
Last updated 10 August 2026
Indiville Merchandize Private Limited operates "House of Chikankari," a direct-to-consumer brand specializing in hand-embroidered ethnic wear. The company posted an estimated revenue between ₹25 and ₹50 crore in FY2025 but incurred a net loss with a net profit margin of -3.19%. It experienced a significant decline in net worth and a sharp increase in borrowings.
Compiled from MCA filings and other public records. Figures may lag the latest filing; verify against the detailed sections below.
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Company Identity
| Registered name | Indiville Merchandize Private Limited |
|---|---|
| CIN | U18202DL2021PTC379058 |
| PAN | AAGCI0796J |
| Status | Active |
| Listing | Not listed (unlisted private limited company) |
| Incorporated | 23 March 2021 |
| ROC | RoC-Delhi |
| Sector (NIC) |
|
| Registered address | 51, Ground Floor, Block A, Gulmohar Park, New Delhi, Delhi – 110049, India |
| Authorized capital | ₹11.5 lakh |
| Paid-up capital | ₹10.41 lakh |
Business Overview
- Indiville Merchandize Private Limited is the corporate entity that owns and operates "House of Chikankari" (HOC), a direct-to-consumer ethnic-wear brand selling hand-embroidered Lucknowi chikankari kurtas, kurta sets, dresses, sarees, co-ord sets and related accessories via its website houseofchikankari.in
- Confirmed directly from the brand's own Terms & Conditions page: "House of Chikankari... the brand owned and managed by Indiville Merchandize Private Limited." Registry sources classify its core activity as apparel/textile manufacturing plus retail trading
- Recognised as a DPIIT startup
Directors
Confirmed by 2 independent sources (Tofler, TheCompanyCheck):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Aakriti Rawal | 08793803 | - | 23 Mar 2021 |
| Poonam Rawal | 02872421 | - | - |
GST Registration
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAGCI0796J1Z8 | Delhi | AAGCI0796J (derived from GSTIN digits 3-12; GSTIN disclosed on the company's own Terms & Conditions page — primary source) | Active |
Primary GSTIN: 07AAGCI0796J1Z8 (state code 07 = Delhi, consistent with RoC-Delhi and registered address) — sourced directly from the company's own official Terms & Conditions page on houseofchikankari.in (primary source, high confidence). PAN embedded in GSTIN: AAGCI0796J (4th character "C" = company, consistent with a Pvt Ltd entity). Status: presumed active (site is live and transacting) — not independently verified on a GST-status-checker page (knowyourgst/findgst/mastersindia lookups for this GSTIN returned 404/500 errors in this session). Number of state registrations: not obtained (only the Delhi/HQ GSTIN could be confirmed).
Financials
Indiville Merchandize Private Limited reported an estimated revenue range of ₹25, 50 crore for FY2025, with a net profit margin of -3.19% indicating losses, while total borrowings surged by 623.93% and the debt-to-equity ratio reached 4.97, reflecting significant financial leverage.
Latest data point: FY2025 (year ended March 2025), standalone, per Tofler:
- Revenue: bracketed estimate of ₹25–50 crore
- Gross margin: -2.85%; Operating margin: -3.88%; Net profit margin: -3.19% (implies the company was loss-making at the operating and net level in FY2025)
- Net worth: declined -61.88% YoY (absolute figure paywalled)
- Total borrowings: increased +623.93% YoY (absolute figure paywalled)
- Debt-to-equity ratio: 4.97 (high leverage)
- EBITDA and PAT absolute values: not obtained
No consolidated financials found (single-entity company, no subsidiaries identified).
Charges / Loans
One registered charge found:
| Charge holder | ICICI Bank Limited |
|---|---|
| Amount | ₹1.0 crore |
| Date of creation/modification | 24 September 2024 |
Consistent with the sharp YoY rise in borrowings noted in the financials section.
Competitors
Category peers in the Indian chikankari/hand-embroidered ethnic-wear D2C space (based on category knowledge, not registry-sourced — for directional competitive-scale context only):
- Fabindia — large, multi-category ethnic-wear retailer (much larger scale)
- Biba — large organized ethnic-wear retail chain (much larger scale)
- Aachho — D2C hand-block-print/chikankari ethnic wear (comparable D2C scale)
- Libas — online-first ethnic wear brand (larger D2C scale, backed by Reliance Retail)
- Jaypore (Aditya Birla-owned) — curated Indian craft/ethnic-wear e-commerce (larger scale)
- W for Woman / Global Desi (TCNS Clothing) — organized ethnic-wear brands (much larger scale)
Indiville/House of Chikankari appears to be a small, single-brand D2C niche player relative to these.
Frequently Asked Questions
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