Company Intelligence Profile
Loyalie IT-Solutions Private Limited
Reloy is a Mumbai-based proptech SaaS platform (legal entity: Loyalie IT-Solutions Pvt Ltd, incorporated 2015 in Kolkata) that runs loyalty, referral and channel-partner gamification programs for real estate developers.
Last updated 11 August 2026
Reloy, operated by Loyalie IT-Solutions Private Limited, is a leading proptech SaaS platform based in Mumbai that specializes in loyalty and referral programs for real estate developers. Despite being a privately held company, it reported a revenue of ₹28.9 Cr for FY2024-25, marking a 62% increase from the previous year. The company boasts a client list that includes major developers like Godrej Properties and Adani Realty.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Loyalie IT-Solutions Private Limited |
|---|---|
| CIN | U72300WB2015PTC206502 |
| PAN | AACCL8693B |
| Status | Active |
| Listing | No — unlisted private limited company. |
| Incorporated | 28 May 2015 |
| ROC | RoC Kolkata (RoC-Kolkata I), West Bengal |
| Sector (NIC) |
|
| Registered address |
|
| Authorized capital | ₹8,00,00,000 (₹8.0 Cr) |
| Paid-up capital | ₹5,77,54,290 (₹5.78 Cr) |
Business Overview
- Legal entity Loyalie IT-Solutions Pvt Ltd operates the consumer/market-facing brand "Reloy"
- Reloy positions itself as "India's largest gamification platform for real estate", offering two core products: ConnectRE (homeowner journey/referral engagement via events, contests, brand partnerships — claims up to 3x referral-sales uplift) and WinnRE (channel-partner/broker network management — CP empanelment, sales kits, lead tracking, automated invoicing)
- Per Entrackr's cached company page, Reloy reports having driven ₹1,200+ Cr in referral sales across client programs and counts Godrej Properties, DLF, Shapoorji Pallonji, Embassy, Adani Realty, L&T Realty and Mahindra Lifespaces among its developer clients (client-roster claims are company-sourced, not independently verified)
- Founded 2015
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Akhil Saraf | 07010056 | - | 28 May 2015 |
| Arun Kumar Saraf | 00087063 | - | 1 Aug 2019 |
| Sonia Saraf | 09596274 | - | 26 Jul 2022 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 19AACCL8693B1Z9 | West Bengal | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | Active |
| 19AACCL8693B2Z8 | West Bengal | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | - |
| 27AACCL8693B1ZC | Maharashtra | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | - |
| 29AACCL8693B1Z8 | Karnataka | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | - |
| 21AACCL8693B1ZO | Odisha | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | - |
| 04AACCL8693B1ZK | Chandigarh | AACCL8693B (source: Tofler, and matches the PAN segment of the GSTINs found on knowyourgst.com — confirmed by 2 sources) | Cancelled |
Primary/home-state GSTIN: 19AACCL8693B1Z9 (West Bengal), status "Regular"/Active, registered 01/07/2017, legal name "Loyalie IT-Solutions Private Limited" (source: knowyourgst.com — confirmed). PAN AACCL8693B carries multi-state registration — knowyourgst.com indicates 5 GSTINs across states: West Bengal (19AACCL8693B1Z9, and a second WB registration 19AACCL8693B2Z8), Maharashtra (27AACCL8693B1ZC), Karnataka (29AACCL8693B1Z8), Odisha (21AACCL8693B1ZO) and Chandigarh (04AACCL8693B1ZK). Note: one earlier snippet also referenced a Chandigarh listing consistent with the above; exact live/cancelled status per GSTIN was not individually re-verified beyond the WB primary record — treat non-primary GSTIN statuses as partial/unconfirmed.
Financials
- Standalone
- FY2024-25 (year ended 31 Mar 2025): Revenue ₹28.9 Cr, up ~62% YoY from FY24's ₹17.8 Cr — confirmed by 2 independent sources
- FY2023-24: revenue band ₹10–25 Cr (consistent with the ₹17.8 Cr figure above), total-revenue growth +40.1% YoY, net-worth growth +46.25% YoY, asset growth +41.37%, operating margin 11.15%, net profit margin 8.69%, RoE 14.38%, RoCE 29.05%
- Employee count: 47 vs 61 current — the two headcount figures are from different dates/sources and both are reported without independent reconciliation
Funding
- Entrackr reports a pre-Series A round of Rs 5 Cr led by Inflection Point Ventures, dated 19 Jan 2022
- Tracxn cites cumulative funding of $1.67M across 3 rounds from investors including Lead Angels, AngelList and HDFC Capital
- Inc42 cites cumulative funding of $1.55M across 3 rounds, last round dated 28 Jun 2023, at "Series A" stage-label
- Other named investors seen in secondary aggregator listings: Wellfound/AngelList syndicate members
- Given the source conflict on exact cumulative totals ($1.55–1.67M vs the Rs 5 Cr single-round figure, which are not mutually exclusive but not reconciled here), treat the aggregate funding total as partial/approximate, not confirmed to the rupee/dollar
Charges / Loans
- "As per information available, the company has no registered charges" — i.e., no open charges/loans against company assets found on the free MCA-derived charge index
- Not independently cross-verified on a second source; treat as partial
Competitors
- Named peers in Indian loyalty/CRM/proptech-engagement tech, with rough scale tags: (1) Capillary Technologies — enterprise loyalty & customer-engagement SaaS, much larger scale (multi-country, PE-backed, $100M+ revenue range)
- (2) Zinrelo — SaaS loyalty-rewards platform, comparable early/growth-stage scale
- (3) Loyalty Juggernaut (Lyra platform) — enterprise loyalty tech, mid-large scale, global clients
- (4) Sell.Do — real-estate-focused CRM/sales-automation SaaS, comparable/adjacent proptech scale, direct overlap in real-estate developer client base
- (5) Kapture CX — CRM/customer-engagement SaaS, mid-scale, broader vertical focus than real estate specifically
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