Company Intelligence Profile
Nirmalaya Wellness Private Limited
Nirmalaya (Nirmalaya Wellness Pvt Ltd) is a Delhi-based eco-conscious D2C fragrance and pooja-products brand that recycles discarded temple flowers into incense sticks (agarbatti), dhoop cones, havan cups, essential oils/attars and home-fragrance/gift products, positioned as charcoal-free, CSIR-certified and carbon-ne…
Last updated 11 August 2026
Nirmalaya Wellness Private Limited is a Delhi-based eco-conscious D2C fragrance and pooja products brand that recycles discarded temple flowers into incense sticks, dhoop cones, and essential oils. Despite a revenue decline of approximately 8% and a significant drop in net profit of about 84.87% in FY2025, the company's total assets rose by about 93.02%.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Nirmalaya Wellness Private Limited |
|---|---|
| CIN | U37200DL2020PTC362436 |
| PAN | AAKCR1156P |
| Status | Active |
| Listing | Unlisted private limited company |
| Incorporated | 28 February 2020 |
| ROC | RoC Delhi |
| Sector (NIC) | Manufacturing — NIC "Agarbatti & other odoriferous preparations which operate by burning" (incense/dhoop/attar manufacturing) |
| Registered address | First Floor, Godown No. M-2B at J.R. Complex, Village Mandoli, North East Delhi, Delhi – 110093 |
| Authorized capital | INR 5.1 lakh |
| Paid-up capital | INR 13,190 |
Business Overview
- Nirmalaya (Nirmalaya Wellness Pvt Ltd) is a Delhi-based eco-conscious D2C fragrance and pooja-products brand that recycles discarded temple flowers into incense sticks (agarbatti), dhoop cones, havan cups, essential oils/attars and home-fragrance/gift products, positioned as charcoal-free, CSIR-certified and carbon-neutral, with women-led handcrafting
- Company claims "2,000+ tonnes" of temple flower waste diverted from rivers
- Brand was featured on Shark Tank India (specific season/deal terms not confirmed)
- Founded/run by the Bansal family (Rajeev, Surbhi, Bharat Bansal)
- Source: nirmalaya.com, Tofler
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rajeev Bansal | 08531308 | - | - |
| Surbhi Bansal | 09213796 | - | - |
| Bharat Bansal | 07285478 | - | - |
Financials
Latest available:
| Operating revenue | INR 1–10 crore range |
|---|---|
| Revenue | declined ~8% YoY (FY2025) |
| Net profit | down ~84.87% YoY |
| Net worth/book net worth | conflicting deltas seen across two Tofler fetches — one showed "+3.88%", another "+34.45%" — source conflict, exact figure not obtained |
| Total assets | up ~93.02% |
| Borrowings | down ~65.98% |
Exact absolute INR figures (revenue, EBITDA, PAT, net worth, borrowings) were behind Tofler Pro paywall and could not be confirmed. Standalone vs consolidated basis not specified by source.
Funding
- Company is reported/self-described (Instagram/social bio: "Featured on Shark Tank") as having appeared on Shark Tank India; season number, ask amount, equity offered, deal amount, and which Sharks invested could not be confirmed from any reachable source in this pass
- No other institutional funding rounds, investor names, or valuation figures were found
- Given the very small paid-up capital (~INR 13,190) and small authorized capital (INR 5.1 lakh), the company appears bootstrapped/family-funded rather than externally VC-funded at the registered-entity level
- Status: partial/unconfirmed
Charges / Loans
- ICICI Bank Limited holds a charge of INR 1 crore, dated 24 May 2025
- No other charges, satisfaction records, or lender names were found
Legal
- "Kanpur Flowercycling Private Limited vs Nirmalaya Wellness Private Limited & Others" with hearings/orders dated 13 Apr 2023, 20 Apr 2023, 26 May 2023, and 27 Sep 2023 (tagged arbitration-and-conciliation / application-for-setting-aside-arbitral-award), plus a related Delhi HC matter "Kanpur Flowercycling Private Limited vs Bharat Bansal & Others" (15 Jan 2024)
- Kanpur Flowercycling Pvt Ltd is understood in the market to be linked to the "Phool.co" flower-recycling incense brand — i.e., this litigation is a dispute with a direct competitor/former-associate entity over what appears to be an arbitral award challenge
- Two unrelated Calcutta High Court cases involving different parties (State of West Bengal vs Tapas Kumar Hazra; Sachchidananda Banerjee vs Moly Gupta) also surfaced in the same search but do not appear to involve this company — excluded as noise
Competitors
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