Company Intelligence Profile
Nirmalaya Wellness Private Limited
Nirmalaya (Nirmalaya Wellness Pvt Ltd) is a Delhi-based eco-conscious D2C fragrance and pooja-products brand that recycles discarded temple flowers into incense sticks (agarbatti), dhoop cones, havan cups, essential oils/attars and home-fragrance/gift products, positioned as charcoal-free, CSIR-certified and carbon-ne…
CIN: U37200DL2020PTC362436Active (as of 16 May 2026, per Tofler)RoC DelhiConfidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Nirmalaya Wellness Private Limited |
|---|---|
| CIN | U37200DL2020PTC362436 |
| PAN | AAKCR1156P (source: Tofler/TheCompanyCheck aggregator; PAN 4th char "C" consistent with company entity type — no entity-confusion flag) |
| Status | Active (as of 16 May 2026, per Tofler) |
| Listing | Unlisted private limited company |
| Incorporated | 28 February 2020 |
| ROC | RoC Delhi |
| Sector (NIC) | Manufacturing — NIC "Agarbatti & other odoriferous preparations which operate by burning" (incense/dhoop/attar manufacturing) |
| Registered address | First Floor, Godown No. M-2B at J.R. Complex, Village Mandoli, North East Delhi, Delhi – 110093 |
| Authorized capital | INR 5.1 lakh |
| Paid-up capital | INR 13,190 |
Business Overview
Confirmed- Nirmalaya (Nirmalaya Wellness Pvt Ltd) is a Delhi-based eco-conscious D2C fragrance and pooja-products brand that recycles discarded temple flowers into incense sticks (agarbatti), dhoop cones, havan cups, essential oils/attars and home-fragrance/gift products, positioned as charcoal-free, CSIR-certified and carbon-neutral, with women-led handcrafting
- Company claims "2,000+ tonnes" of temple flower waste diverted from rivers
- Brand was featured on Shark Tank India (specific season/deal terms not confirmed)
- Founded/run by the Bansal family (Rajeev, Surbhi, Bharat Bansal)
- Source: nirmalaya.com, Tofler
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rajeev Bansal | 08531308 | ~6 yrs tenure | - |
| Surbhi Bansal | 09213796 | ~5 yrs tenure | - |
| Bharat Bansal | 07285478 | ~6 yrs tenure | - |
Financials
Partial / conflictingLatest available (FY ending 31 March 2025, per Tofler, subscription-gated for exact figures — reported only as ranges/deltas, so partial/unconfirmed):
| Operating revenue | INR 1–10 crore range (one Tofler pull said "1–100 crore range" for FY2024, narrower "1–10 crore" for FY2025 — minor inconsistency between two Tofler pulls, flagged) |
|---|---|
| Revenue | declined ~8% YoY (FY2025) |
| Net profit | down ~84.87% YoY |
| Net worth/book net worth | conflicting deltas seen across two Tofler fetches — one showed "+3.88%", another "+34.45%" — source conflict, exact figure not obtained |
| Total assets | up ~93.02% |
| Borrowings | down ~65.98% |
Exact absolute INR figures (revenue, EBITDA, PAT, net worth, borrowings) were behind Tofler Pro paywall and could not be confirmed. Standalone vs consolidated basis not specified by source.
Funding
Partial / conflicting- Company is reported/self-described (Instagram/social bio: "Featured on Shark Tank") as having appeared on Shark Tank India
- season number, ask amount, equity offered, deal amount, and which Sharks invested could not be confirmed from any reachable source in this pass
- No other institutional funding rounds, investor names, or valuation figures were found (Tracxn company page for "Nirmalaya" returned 404 on the attempted URL)
- Given the very small paid-up capital (~INR 13,190) and small authorized capital (INR 5.1 lakh), the company appears bootstrapped/family-funded rather than externally VC-funded at the registered-entity level
- Status: partial/unconfirmed
Charges / Loans
Partial / conflicting- Per Tofler (single source, partial): ICICI Bank Limited holds a charge of INR 1 crore, dated 24 May 2025
- No other charges, satisfaction records, or lender names were found
Legal
Confirmed- Confirmed via Indian Kanoon (primary court record source) — Delhi High Court arbitration matter: "Kanpur Flowercycling Private Limited vs Nirmalaya Wellness Private Limited & Others" with hearings/orders dated 13 Apr 2023, 20 Apr 2023, 26 May 2023, and 27 Sep 2023 (tagged arbitration-and-conciliation / application-for-setting-aside-arbitral-award), plus a related Delhi HC matter "Kanpur Flowercycling Private Limited vs Bharat Bansal & Others" (15 Jan 2024)
- Kanpur Flowercycling Pvt Ltd is understood in the market to be linked to the "Phool.co" flower-recycling incense brand — i.e., this litigation is a dispute with a direct competitor/former-associate entity over what appears to be an arbitral award challenge
- Two unrelated Calcutta High Court cases involving different parties (State of West Bengal vs Tapas Kumar Hazra
- Sachchidananda Banerjee vs Moly Gupta) also surfaced in the same search but do not appear to involve this company — excluded as noise
Competitors
Confirmed- Phool.co (Kanpur Flowercycling Pvt Ltd) — closest direct competitor, same temple-flower-recycling incense model, VC-funded, larger scale, and currently in litigation with Nirmalaya (see Legal)
- Other named peers in the Indian incense/agarbatti and home-fragrance D2C space: Cycle Pure Agarbathi (large legacy incense manufacturer, hundreds-of-crore revenue scale), Mangaldeep (ITC-owned agarbatti brand, large FMCG-backed scale), HEM Corporation (large legacy incense exporter/manufacturer), Satya Incense (mid-size, export-oriented), and Iris Home Fragrances / similar D2C home-fragrance brands (mid/small D2C scale, closer to Nirmalaya's size)
- Nirmalaya itself sits at small/early D2C scale (revenue in the low single-digit-to-10 crore range per Tofler) versus the much larger legacy incense manufacturers and the better-funded Phool.co
Frequently Asked Questions
What does Nirmalaya Wellness Private Limited do?
Nirmalaya (Nirmalaya Wellness Pvt Ltd) is a Delhi-based eco-conscious D2C fragrance and pooja-products brand that recycles discarded temple flowers into incense sticks (agarbatti), dhoop cones, havan cups, essential oils/attars and home-fragrance/gift products, positioned as charcoal-free, CSIR-certified and carbon-ne…
What is the CIN of Nirmalaya Wellness Private Limited?
The Corporate Identification Number (CIN) of Nirmalaya Wellness Private Limited is U37200DL2020PTC362436.
Where is Nirmalaya Wellness Private Limited registered?
Nirmalaya Wellness Private Limited is registered with RoC Delhi. Registered address: First Floor, Godown No. M-2B at J.R. Complex, Village Mandoli, North East Delhi, Delhi – 110093
When was Nirmalaya Wellness Private Limited incorporated?
Nirmalaya Wellness Private Limited was incorporated on 28 February 2020.
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