Company Intelligence Profile
Ornaz Jewellery Private Limited
Ornaz (legal entity: Ornaz Jewellery Private Limited, brand "ORNAZ") is a Gurugram-based, venture-backed D2C e-commerce jewellery company, self-described as "India's 1st & Only Engagement Ring Brand." Founded 2016 by Manik Bhola, Rashmi Bakkar and Ishan Chawla.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Ornaz Jewellery Private Limited |
|---|---|
| CIN | U74999HR2016PTC064108 |
| PAN | Not obtained. (A web-search snippet surfaced GSTIN 06AAGCB7359E1ZN, which would imply PAN AAGCB7359E, but this GSTIN could not be independently corroborated on findgst.in or mastersindia.co — both returned 404 for it — so it is NOT treated as confirmed and PAN is left unconfirmed.) |
| Status | Active (per TheCompanyCheck and Falconebiz, both retrieved Aug 2026) |
| Listing | Unlisted / Private (not listed on any stock exchange) |
| Incorporated | 14 May 2016 (confirmed — TheCompanyCheck + Falconebiz agree) |
| ROC | RoC-Delhi (jurisdiction covers Haryana-registered companies; Falconebiz labels it "RoC-Haryana" — same registry, differing label, not a real conflict). CIN state code "HR" = Haryana. |
| Sector (NIC) | Trade — Jewellery & gemstone retail/distribution; NIC classification shown generically as "Other business activities n.e.c." on registry pages (Falconebiz/TheCompanyCheck). Business activity: online D2C engagement-ring and fine-jewellery retail. |
| Registered address | A-26/5, 2nd Floor, DLF City Phase-1, DLF QE, Gurgaon, Haryana 122002, India (TheCompanyCheck, Falconebiz). Note: some aggregators (IndiaFilings-derived search snippets) show an older address "1269, Sector-4, Gurgaon, HR 122001" — likely a prior registered-office record. |
| Authorized capital | ₹3,00,000 (confirmed — TheCompanyCheck + Falconebiz agree) |
| Paid-up capital | ₹1,01,160 (confirmed — TheCompanyCheck + Falconebiz agree) |
Business Overview
Confirmed- Ornaz (legal entity: Ornaz Jewellery Private Limited, brand "ORNAZ") is a Gurugram-based, venture-backed D2C e-commerce jewellery company, self-described as "India's 1st & Only Engagement Ring Brand." Founded 2016 by Manik Bhola, Rashmi Bakkar and Ishan Chawla
- Sells engagement rings, diamond/gold rings, earrings, pendants, necklaces and wedding bands online with virtual try-on/diamond-inspection tools, claims 100,000+ registered customers, and has been recognised as a DPIIT Startup (Falconebiz)
- Sources: ornaz.com (official site, fetched directly), Falconebiz, TheCompanyCheck, TheIndianpreneur/EntrepreneursToday profile pieces on founder Manik Bhola
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Manik Bhola | 07486856 | Director, DIN 07486856, appointed 14 May 2016 (Falconebiz | 14 May 2016 |
Financials
Partial / conflicting- FY2025 (year ended 31 Mar 2025): Revenue ₹4.94 Cr, down ~25% YoY (TheCompanyCheck)
- Implied FY2024 revenue ≈ ₹6.55–6.59 Cr (back-calculated by the same source from the YoY delta — treat as partial/approximate, not a directly stated audited figure)
- EBITDA, PAT, net worth and total borrowings figures are paywalled/"locked" on TheCompanyCheck and Falconebiz and were not obtainable from any free source → "not obtained." Standalone vs consolidated basis not specified (company has no visible subsidiaries, so presumed standalone)
- Total secured borrowings/open charges: ₹30 lakh (see Charges)
Funding
Partial / conflicting- Total funding ≈ $48K (~₹40 lakh) raised in a single round dated 13 Feb 2021, per Tracxn (used here strictly for the round name/amount, per source policy)
- Investor named: "Startup Haryana" (a Haryana state-government startup scheme/seed fund), 1 investor per Tracxn
- No further institutional VC rounds found on Inc42/Entrackr/YourStory searches — company appears to be founder-funded/bootstrapped beyond this seed-stage government grant
Charges / Borrowings
Partial / conflicting- One open charge of ₹30,00,000 dated 24 Feb 2022 (lender listed only as "Others"), satisfied charges ₹0 (TheCompanyCheck
- single-source, not cross-verified against MCA charge index since MCA is a blocked source)
Competitors
Confirmed- Indian online/D2C jewellery peers, roughly ordered by scale (Ornaz's own FY25 revenue ≈ ₹4.94 Cr, a micro-cap by comparison): 1) CaratLane (Titan-owned) — large scale, FY24 revenue ~₹3,081 Cr. 2) BlueStone Jewellery & Lifestyle — large scale, FY24 revenue ~₹1,266 Cr (now listed)
- 3) Melorra — mid-large D2C fashion-jewellery brand, VC-funded (scale not independently verified here)
- 4) Kisna Diamond & Gold Jewellery — established mid-size retail/franchise jewellery brand
- 5) Angara — global online diamond-jewellery D2C brand with India-linked operations, mid-large scale
- 6) Solitario/other niche engagement-ring D2C startups — small scale, closer to Ornaz's size
- Scale tags for Melorra/Kisna/Angara are approximate industry positioning, not verified against audited filings in this pass
Frequently Asked Questions
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