Company Intelligence Profile
Primafashion Global Private Limited
Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear).
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Primafashion Global Private Limited |
|---|---|
| CIN | U18209GJ2021PTC127722 |
| PAN | not obtained |
| Status | Active |
| Listing | Not listed (unlisted private limited company) |
| Incorporated | 02 December 2021 |
| ROC | RoC Ahmedabad (Gujarat) |
| Sector (NIC) | NIC 18209 - Manufacture of wearing apparel (registry classification); operationally a D2C wholesale/retail apparel trading business (activewear/gym wear) — per Falconebiz |
| Registered address | B-204, Shilp Corporate Park, Rajpath Club Road, Bodakdev, Shilaj, Daskroi, Ahmedabad, Gujarat, India - 380059 (Tofler, Falconebiz - confirmed, 2 sources agree) |
| Authorized capital | ₹4.01 crore (Tofler, Falconebiz - confirmed) |
| Paid-up capital | ₹2.21 crore (Tofler, Falconebiz - confirmed) |
Business Overview
Confirmed- Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear)
- The Terms of Service on numann.in explicitly names "PRIMAFASHION GLOBAL PRIVATE LIMITED" as the operating entity, confirming the brand-company link (source: numann.in/pages/terms-of-service)
- Registry classifies it under wearing-apparel manufacture / wholesale apparel trading (Falconebiz "Group G1")
- DPIIT-recognised startup
- Approx. 122 employees as of April 2024 (Falconebiz/TheCompanyCheck)
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Rahul Rajyaguru | 09086871 | partial verification) | - |
| Sandeep Choudhary | 02163790 | partial verification) Contact email on filings: rahulrajyaguru@gmail.com Tofler. Falconebiz confirms both director names/appointment dates but did not surface DINs independently. | - |
Financials
Partial / conflictingFY2024 (standalone; latest available):
- Revenue: ~₹21.08 crore (Falconebiz), TheCompanyCheck-style range "₹10-25 cr" per Tofler bracket disclosure - two sources roughly agree on order of magnitude (~₹21 cr), YoY growth reported 162-165% (Tofler: 162.72%, Falconebiz: ~165%)
- EBITDA: not obtained (paywalled on both Tofler and Falconebiz)
- PAT/Net Profit: not obtained (paywalled)
- Net Worth: not obtained in absolute terms; Tofler indicates a YoY increase of "4885.42%" (from a very low base post-incorporation) but does not disclose the figure
- Total Borrowings: increased ~22.85% YoY (Tofler), consistent with new charges registered in 2025 (see Charges below)
- Standalone vs consolidated: standalone (no subsidiaries reported)
Charges & Borrowings
Partial / conflictingTwo sources both report open charges in the ~₹7 crore range (broadly confirmed, minor figure discrepancy noted):
| Tofler (itemized) | Karnataka Bank Ltd ₹5.7 cr (created 20 Aug 2025, open); MITCON Credentia Trusteeship Services Ltd ₹1.0 cr (05 Dec 2024, open); HDFC Bank Ltd ₹0.1 cr (22 Feb 2023, open); HDFC Bank Ltd ₹0.2 cr (20 May 2022, open). Sum ≈ ₹7.0 cr |
|---|---|
| Falconebiz (aggregate) | Total open charges ₹7.24 cr (Karnataka Bank ₹7.00 cr, HDFC Bank ₹0.24 cr) + satisfied charges ₹1 cr |
Note: the two sources' breakdowns don't reconcile exactly (Tofler shows 4 distinct charge instruments incl. one to a trusteeship company; Falconebiz aggregates to just 2 lenders) — flagged as a source conflict, but both agree total open exposure is approximately ₹7 crore, primarily to Karnataka Bank.
Legal / Litigation
Confirmed- One case found on Indian Kanoon: "Jostars Orgotech Pvt Ltd vs Primafashion Global Pvt Ltd" - Bombay High Court, commercial matter, order dated 23 September 2025, in which the court permitted the applicant/petitioner to effect private service by electronic and other permissible modes, with a three-week returnable date
- No further outcome/disposal details available
- (Source: indiankanoon.org)
Competitors
Partial / conflictingD2C men's activewear/gym-wear peers (named from general market knowledge, not company filings — treat as market-context, not a sourced fact):
- HRX (Hrithik Roshan-backed, Reliance-retail linked) — large scale
- CultSport (cult.fit brand) — large/mid-large scale
- Technosport — mid scale D2C activewear
- Chkokko — small-mid D2C activewear
- Alcis Sports (Reliance-backed) — growing/large scale
- Fitinc — small D2C activewear
Numann (Prima Fashion Global) sits at the small end of this set based on its ~₹21 cr FY24 revenue and ~122 employees.
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