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Company Intelligence Profile

RUSK MEDIA PRIVATE LIMITED

New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.

CIN: U74999DL2019PTC345911ActiveConflict across sources: Tofler shows RoC DelhiConfidence: high

Last updated 6 September 2026

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AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.

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Company Identity

Partial / conflicting
Registered nameRUSK MEDIA PRIVATE LIMITED
CINU74999DL2019PTC345911
PANAAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page)
Status
  • Active
  • Note: original Delhi CIN U74999DL2019PTC345911 is now shown as a "previous" CIN; the registered office was shifted to Maharashtra and the company also appears under CIN U74999MH2019PTC461369
  • Same legal entity
ListingNo — unlisted private limited company.
Incorporated13 February 2019
ROCConflict across sources: Tofler shows RoC Delhi (original DL CIN)
Sector (NIC)
  • Media & entertainment / digital content
  • NIC 74999-class (other professional/business activities) per CIN prefix U74999
  • Digital-first Gen-Z video entertainment, content licensing and advertising
Registered address
  • Conflict/history: Tofler lists "37, 1st Floor, Community Centre, East of Kailash, New Delhi 110065" (Delhi CIN)
  • TheCompanyCheck lists "801-802, CTS 678, Dalia Ind. Estate, Nr. Fun Republic, Opp. Yashraj Studio, Veera Desai, Andheri (West), Mumbai 400058" (Maharashtra CIN)
  • Operational office also reported in Okhla Industrial Area Phase 1, Delhi (Justdial)
Authorized capital~Rs 13.0-13.12 lakh — minor source variance
Paid-up capital~Rs 5.65-6.55 lakh — minor source variance

Business Overview

Confirmed
  • Rusk Media is a digital-first entertainment company founded in 2019, creating short-form and long-form video content targeted at Gen-Z / young Indian audiences
  • It operates content brands/IP including "Alright!" and "Playground" across social platforms (YouTube, Instagram) and produces shows for OTT platforms
  • Revenue is largely from content licensing (~81% of operating revenue), plus content revenue (~7%) and advertising (~6%)
  • ~99% of revenue is from operations
  • The company is expanding into vertical entertainment IP and international markets (US, Europe, EMEA)

Directors & DINs

Partial / conflicting
NameDINRoleAppointed
Mayank Yadav07793634Director & Shareholder & Co-founder-
Karanvir Sofat07255824Director & Shareholder & Co-founder-
Gautam Singh Virk07037918Nominee Director-
Kabir Kochhar02767618Nominee Director-

GST Registrations

Partial / conflicting
GSTINStatePANStatus
27AAJCR4205J1ZAMaharashtraAAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page)Active
07AALCR5823J1Z0DelhiAAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page)-

Primary GSTIN (confirmed, MastersIndia): 27AAJCR4205J1ZA — Maharashtra, status Active, registered 17 May 2022. PAN: AAJCR4205J. Home/primary state now Maharashtra. Number of registrations: at least 1 confirmed; a Delhi (state code 07) registration is plausible given the Delhi office but could NOT be confirmed with a verified check digit — reported as "not obtained". CAUTION — entity-confusion trap: GSTIN 07AALCR5823J1Z0 belongs to "Rusk Distribution Private Limited," a DIFFERENT entity (PAN AALCR5823J); do NOT attribute it to Rusk Media.

Financials

Partial / conflicting
  • Standalone, per Entrackr/Inc42/TheKredible (audited filings, unconsolidated): FY25 — Revenue Rs 81.38 crore
  • Net loss Rs 25.33 crore
  • FY24 — Revenue Rs 56.85 crore (TheKredible Rs 57.2 cr; ~40% YoY growth)
  • Net loss Rs 28.70 crore (down 56% YoY)
  • Tofler qualitative FY signals: operating margin ~26%, net profit margin negative, borrowings up sharply, assets up ~163%, book net worth eroded (accumulated losses)
  • EBITDA and exact net worth/borrowings figures: not obtained as precise numbers
  • Figures are standalone; consolidated statements not obtained

Funding

Confirmed

Multiple rounds — see funding field.

In the News

Confirmed

  • Om Pathre quits JioStar, joins Rusk Media as GM revenue management

    Indian Television Dot Com · 12 days ago

  • Rusk Media Announces I-Popstar Volume 2, with Neha Kakkar, Aditya Rikhari and KING as Mentors!

    MediaNews4U · 13 days ago

  • Rusk Media announces I-Popstar Volume 2 with brand partners

    mediabrief.com · 14 days ago

  • Rusk Media brings Neha Kakkar to I-Popstar Volume 2

    Indian Television Dot Com · 15 days ago

  • Rusk Media Revenue 2025: $54.6M ARR

    GetLatka · 15 days ago

Headlines about RUSK MEDIA PRIVATE LIMITED reported by third-party publications. Recur Club does not author or endorse this coverage. Last checked 11 days ago.

Source: Google News aggregated headlines

Competitors

Partial / conflicting
Pocket Aces – Dice Media/FilterCopy
large, Saregama-acquired
The Viral Fever / TVF
large
ScoopWhoop Media
mid
Dashverse/Dashtoon
mid, vertical/AI content
Pocket FM and Kuku FM
large, audio-series adjacent
Nazara Technologies
large, gaming/media

Frequently Asked Questions

What does RUSK MEDIA PRIVATE LIMITED do?
New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.
What is the CIN of RUSK MEDIA PRIVATE LIMITED?
The Corporate Identification Number (CIN) of RUSK MEDIA PRIVATE LIMITED is U74999DL2019PTC345911.
Where is RUSK MEDIA PRIVATE LIMITED registered?
RUSK MEDIA PRIVATE LIMITED is registered with Conflict across sources: Tofler shows RoC Delhi (original DL CIN); TheCompanyCheck shows RoC Mumbai/Maharashtra (post office-shift MH CIN). Reflects registered-office migration from Delhi to Maharashtra.. Registered address: Conflict/history: Tofler lists "37, 1st Floor, Community Centre, East of Kailash, New Delhi 110065" (Delhi CIN). TheCompanyCheck lists "801-802, CTS 678, Dalia Ind. Estate, Nr. Fun Republic, Opp. Yashraj Studio, Veera Desai, Andheri (West), Mumbai 400058" (Maharashtra CIN). Operational office also reported in Okhla Industrial Area Phase 1, Delhi (Justdial)..

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Disclaimer: Company information shown on this page is compiled from public records and third-party sources. It may be incomplete, outdated, or contain inaccuracies, and is provided for general informational purposes only. Please verify details independently before relying on them.