Company Intelligence Profile
RUSK MEDIA PRIVATE LIMITED
New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.
CIN: U74999DL2019PTC345911Active (as of 16 Jul 2026 per Tofler). Note: original Delhi CIN U74999DL2019PTC345911 is now shown as a "previous" CIN; the registered office was shifted to Maharashtra and the company also appears under CIN U74999MH2019PTC461369. Same legal entity.Conflict across sources: Tofler shows RoC Delhi (original DL CIN); TheCompanyCheck shows RoC Mumbai/Maharashtra (post office-shift MH CIN). Reflects registered-office migration from Delhi to Maharashtra.Confidence: high
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Partial / conflicting| Registered name | RUSK MEDIA PRIVATE LIMITED |
|---|---|
| CIN | U74999DL2019PTC345911 |
| PAN | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) |
| Status | Active (as of 16 Jul 2026 per Tofler). Note: original Delhi CIN U74999DL2019PTC345911 is now shown as a "previous" CIN; the registered office was shifted to Maharashtra and the company also appears under CIN U74999MH2019PTC461369. Same legal entity. |
| Listing | No — unlisted private limited company. |
| Incorporated | 13 February 2019 (confirmed by Tofler and TheCompanyCheck) |
| ROC | Conflict across sources: Tofler shows RoC Delhi (original DL CIN); TheCompanyCheck shows RoC Mumbai/Maharashtra (post office-shift MH CIN). Reflects registered-office migration from Delhi to Maharashtra. |
| Sector (NIC) | Media & entertainment / digital content. NIC 74999-class (other professional/business activities) per CIN prefix U74999. Digital-first Gen-Z video entertainment, content licensing and advertising. |
| Registered address | Conflict/history: Tofler lists "37, 1st Floor, Community Centre, East of Kailash, New Delhi 110065" (Delhi CIN). TheCompanyCheck lists "801-802, CTS 678, Dalia Ind. Estate, Nr. Fun Republic, Opp. Yashraj Studio, Veera Desai, Andheri (West), Mumbai 400058" (Maharashtra CIN). Operational office also reported in Okhla Industrial Area Phase 1, Delhi (Justdial). |
| Authorized capital | ~Rs 13.0-13.12 lakh (Tofler ~Rs 13.02 lac; TheCompanyCheck ~Rs 13.12 lakh) — minor source variance |
| Paid-up capital | ~Rs 5.65-6.55 lakh (Tofler ~Rs 5.65 lac; TheCompanyCheck ~Rs 6.55 lakh) — minor source variance |
Business Overview
Confirmed- Rusk Media is a digital-first entertainment company founded in 2019, creating short-form and long-form video content targeted at Gen-Z / young Indian audiences
- It operates content brands/IP including "Alright!" and "Playground" across social platforms (YouTube, Instagram) and produces shows for OTT platforms
- Revenue is largely from content licensing (~81% of operating revenue), plus content revenue (~7%) and advertising (~6%)
- ~99% of revenue is from operations
- The company is expanding into vertical entertainment IP and international markets (US, Europe, EMEA)
Directors & DINs
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Mayank Yadav | 07793634 | Director & shareholder / co-founder | - |
| Karanvir Sofat | 07255824 | Director & shareholder / co-founder | - |
| Gautam Singh Virk | 07037918 | Nominee Director | - |
| Kabir Kochhar | 02767618 | Nominee Director | - |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AAJCR4205J1ZA | Maharashtra | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) | Active |
| 07AALCR5823J1Z0 | Delhi | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) | - |
Primary GSTIN (confirmed, MastersIndia): 27AAJCR4205J1ZA — Maharashtra, status Active, registered 17 May 2022. PAN: AAJCR4205J. Home/primary state now Maharashtra. Number of registrations: at least 1 confirmed; a Delhi (state code 07) registration is plausible given the Delhi office but could NOT be confirmed with a verified check digit — reported as "not obtained". CAUTION — entity-confusion trap: GSTIN 07AALCR5823J1Z0 belongs to "Rusk Distribution Private Limited," a DIFFERENT entity (PAN AALCR5823J); do NOT attribute it to Rusk Media.
Financials
Partial / conflicting- Standalone, per Entrackr/Inc42/TheKredible (audited filings, unconsolidated): FY25 — Revenue Rs 81.38 crore (Inc42 ~Rs 81.5 cr)
- Net loss Rs 25.33 crore
- FY24 — Revenue Rs 56.85 crore (TheKredible Rs 57.2 cr
- ~40% YoY growth)
- Net loss Rs 28.70 crore (down 56% YoY)
- Tofler qualitative FY signals: operating margin ~26%, net profit margin negative, borrowings up sharply, assets up ~163%, book net worth eroded (accumulated losses)
- EBITDA and exact net worth/borrowings figures: not obtained as precise numbers
- Figures are standalone
- consolidated statements not obtained
Funding
ConfirmedMultiple rounds — see funding field.
Legal Cases
Partial / conflicting- One matter found on Indian Kanoon: HT Digital Streams Limited vs Rusk Media Private Limited, Delhi High Court, 8 May 2025 (Justice Manmeet Pritam Singh Arora)
- Rusk Media was respondent
- Nature/outcome details not obtained
- No other proceedings surfaced
Competitors
Partial / conflicting- Digital/Gen-Z content peers (rough scale tags): Pocket Aces – Dice Media/FilterCopy (large, Saregama-acquired)
- The Viral Fever / TVF (large)
- ScoopWhoop Media (mid)
- Dashverse/Dashtoon (mid, vertical/AI content)
- Pocket FM and Kuku FM (large, audio-series adjacent)
- Nazara Technologies (large, gaming/media — also now an investor)
- Rusk Media is smaller (~Rs 80 cr revenue) than TVF/Pocket Aces
Frequently Asked Questions
What does RUSK MEDIA PRIVATE LIMITED do?
New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.
What is the CIN of RUSK MEDIA PRIVATE LIMITED?
The Corporate Identification Number (CIN) of RUSK MEDIA PRIVATE LIMITED is U74999DL2019PTC345911.
Where is RUSK MEDIA PRIVATE LIMITED registered?
RUSK MEDIA PRIVATE LIMITED is registered with Conflict across sources: Tofler shows RoC Delhi (original DL CIN); TheCompanyCheck shows RoC Mumbai/Maharashtra (post office-shift MH CIN). Reflects registered-office migration from Delhi to Maharashtra.. Registered address: Conflict/history: Tofler lists "37, 1st Floor, Community Centre, East of Kailash, New Delhi 110065" (Delhi CIN). TheCompanyCheck lists "801-802, CTS 678, Dalia Ind. Estate, Nr. Fun Republic, Opp. Yashraj Studio, Veera Desai, Andheri (West), Mumbai 400058" (Maharashtra CIN). Operational office also reported in Okhla Industrial Area Phase 1, Delhi (Justdial)..
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.