Company Intelligence Profile
Rusk Media Private Limited
New Delhi / Mumbai-based Gen-Z digital entertainment company (brands Alright! and Playground) that has raised ~Rs 189+ crore across multiple rounds, with FY25 revenue of ~Rs 81.4 crore.
Last updated 6 September 2026
Rusk Media Private Limited is a New Delhi and Mumbai-based Gen-Z digital entertainment company founded in 2019, operating content brands Alright! and Playground across platforms including YouTube and Instagram. The company reported FY25 revenue of Rs 81.38 crore, up roughly 40% year on year from Rs 56.85 crore in FY24, and has raised over Rs 189 crore in funding across multiple rounds. It continues to post net losses, recording Rs 25.33 crore in FY25.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | RUSK MEDIA PRIVATE LIMITED |
|---|---|
| CIN | U74999DL2019PTC345911 |
| PAN | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) |
| Status |
|
| Listing | No — unlisted private limited company. |
| Incorporated | 13 February 2019 |
| ROC | Conflict across sources: Tofler shows RoC Delhi (original DL CIN) |
| Sector (NIC) |
|
| Registered address |
|
| Authorized capital | ~Rs 13.0-13.12 lakh — minor source variance |
| Paid-up capital | ~Rs 5.65-6.55 lakh — minor source variance |
Business Overview
- Rusk Media is a digital-first entertainment company founded in 2019, creating short-form and long-form video content targeted at Gen-Z / young Indian audiences
- It operates content brands/IP including "Alright!" and "Playground" across social platforms (YouTube, Instagram) and produces shows for OTT platforms
- Revenue is largely from content licensing (~81% of operating revenue), plus content revenue (~7%) and advertising (~6%)
- ~99% of revenue is from operations
- The company is expanding into vertical entertainment IP and international markets (US, Europe, EMEA)
Directors & DINs
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Mayank Yadav | 07793634 | Director & Shareholder & Co-founder | - |
| Karanvir Sofat | 07255824 | Director & Shareholder & Co-founder | - |
| Gautam Singh Virk | 07037918 | Nominee Director | - |
| Kabir Kochhar | 02767618 | Nominee Director | - |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AAJCR4205J1ZA | Maharashtra | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) | Active |
| 07AALCR5823J1Z0 | Delhi | AAJCR4205J (derived from GSTIN structure; confirmed on MastersIndia GST page) | - |
Primary GSTIN (confirmed, MastersIndia): 27AAJCR4205J1ZA — Maharashtra, status Active, registered 17 May 2022. PAN: AAJCR4205J. Home/primary state now Maharashtra. Number of registrations: at least 1 confirmed; a Delhi (state code 07) registration is plausible given the Delhi office but could NOT be confirmed with a verified check digit — reported as "not obtained". CAUTION — entity-confusion trap: GSTIN 07AALCR5823J1Z0 belongs to "Rusk Distribution Private Limited," a DIFFERENT entity (PAN AALCR5823J); do NOT attribute it to Rusk Media.
Financials
- Standalone, per Entrackr/Inc42/TheKredible (audited filings, unconsolidated): FY25 — Revenue Rs 81.38 crore
- Net loss Rs 25.33 crore
- FY24 — Revenue Rs 56.85 crore (TheKredible Rs 57.2 cr; ~40% YoY growth)
- Net loss Rs 28.70 crore (down 56% YoY)
- Tofler qualitative FY signals: operating margin ~26%, net profit margin negative, borrowings up sharply, assets up ~163%, book net worth eroded (accumulated losses)
- EBITDA and exact net worth/borrowings figures: not obtained as precise numbers
- Figures are standalone; consolidated statements not obtained
Funding
Multiple rounds — see funding field.
In the News
Om Pathre quits JioStar, joins Rusk Media as GM revenue management
Indian Television Dot Com · 2 months ago
Rusk Media Announces I-Popstar Volume 2, with Neha Kakkar, Aditya Rikhari and KING as Mentors!
MediaNews4U · 2 months ago
Rusk Media announces I-Popstar Volume 2 with brand partners
mediabrief.com · 2 months ago
Rusk Media brings Neha Kakkar to I-Popstar Volume 2
Indian Television Dot Com · 2 months ago
Rusk Media Revenue 2025: $54.6M ARR
GetLatka · 2 months ago
Headlines about RUSK MEDIA PRIVATE LIMITED reported by third-party publications. Recur Club does not author or endorse this coverage. Last checked 9/6/2026.
Source: Google News aggregated headlines
Legal Cases
- One matter found on Indian Kanoon: HT Digital Streams Limited vs Rusk Media Private Limited, Delhi High Court, 8 May 2025 (Justice Manmeet Pritam Singh Arora)
- Rusk Media was respondent
- Nature/outcome details not obtained
- No other proceedings surfaced
Competitors
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