Company Intelligence Profile
Smartivity Labs Private Limited
Delhi-based D2C/e-commerce brand designing STEAM/DIY educational toys, robotics kits and science-craft kits for children.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Smartivity Labs Private Limited |
|---|---|
| CIN | U74140DL2015PTC277272 |
| PAN | AAVCS5204J |
| Status | Active (private, unlisted) |
| Listing | No — unlisted private limited company |
| Incorporated | 26 February 2015 |
| ROC | Registrar of Companies, Delhi |
| Sector (NIC) | E-commerce / STEM education toys manufacturing; NIC main group C (Manufacturing), business activity code C13 (other manufacturing incl. sports/toys/instruments) per TheCompanyCheck; described elsewhere as "Business Services" (Tofler) — minor sector-tag disagreement between sources |
| Registered address | 258, 1st Floor, Kuldeep House, Lane No. 3, Westend Marg, Saidulajab, South Delhi, New Delhi, Delhi 110030 |
| Authorized capital | ₹10 Lakh (₹1,000,000) |
| Paid-up capital | ₹3.48–3.5 Lakh (₹348,490 per Falconebiz) |
Business Overview
Confirmed- Smartivity Labs designs, develops and sells STEAM (Science/Technology/Engineering/Arts/Math) educational DIY toys, robotics kits, and arts-and-craft/science project kits for children aged roughly 3–14, sold under the "Smartivity" brand via e-commerce and retail (Amazon, own D2C site)
- Described by Inc42 as an AR-enabled EdTech/toy startup positioned as an Indian answer to Lego in the STEM-toy category
- 44 employees per EPFO data (as of Mar 2024, via TheCompanyCheck/Tofler)
Directors
Partial / conflictingSix directors listed consistently across Tofler, TheCompanyCheck and Falconebiz: Malvika Poddar (appt. 02 Sep 2021), Saurabh Vijay Poddar (appt. 30 Jul 2018), Ashwini Kumar (appt. 30 Jun 2015), Rajat Jain (appt. 27 Jan 2022), Saurabh Mittal (appt. 02 Jul 2015), Apoorv Gupta (appt. 30 Jun 2015). DINs (single-source, Tofler, not cross-confirmed — treat as partial): Saurabh Mittal 01402533, Apoorv Gupta 07226260, Ashwini Kumar 07226275, Saurabh Vijay Poddar 08182310, Rajat Jain 09480493, Malvika Poddar 09297065.
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAVCS5204J1ZY | Delhi | AAVCS5204J | Active |
| 06AAVCS5204J1Z0 | Haryana | AAVCS5204J | - |
Primary/home-state GSTIN: 07AAVCS5204J1ZY (Delhi), registration date 01 Jul 2017, status Active, legal name matches, principal place "Kh. No 258, Lane No-3, Saidulajab, near Westend Marg, New Delhi 110030" (source: MastersIndia, GSTPAN — 2 sources agree, confirmed). PAN: AAVCS5204J. A second GSTIN variant, 06AAVCS5204J1Z0 (Haryana — linked to a Manesar/Gurgaon warehouse address per ImportYeti shipment records), also surfaces, suggesting registrations in ≥2 states, but this second registration is not independently corroborated on a GST-registry page — partial.
Financials
Partial / conflicting- FY ending 31 March 2025: Revenue ≈ ₹52.67 Cr (TheCompanyCheck) / ₹52.7 Cr (Falconebiz) — 46% YoY growth (2 sources agree, confirmed
- standalone, entity-level filing basis assumed)
- EBITDA and PAT: not obtained (paywalled on Tofler)
- Networth and borrowings: only percentage changes disclosed (Networth +30.44%, Borrowings +29.66%, Assets +29.9% per Tofler) — absolute figures not obtained
- Key ratios per Tofler: Operating margin 6.11%, Net profit margin 9.08%, ROE 26.17%, ROCE 32.98%, Debt/Equity ~0.0
- Last AGM 23 September 2025
- balance sheet date 31 March 2025
Funding
Partial / conflicting- Total funding reported ≈ $5.88M across 7 rounds from ~29 investors (Tracxn, single-source)
- Largest round: $2M in May 2018, described inconsistently across sources as a "seed" vs "pre-Series A" round (source disagreement) with participation from Ashish Kacholia, S Chand Group, AdvantEdge Founders and Ant Space
- Earlier investors: S Chand Group (first investment 05 Aug 2015, seed), Ant Space Private Limited (04 May 2016, seed)
- Broader investor base cited includes Lucky Investment Managers, Hemendra Kothari, and other angels
- Round-name-only use of Tracxn per sourcing rules
- amounts not independently confirmed on a second platform — partial confidence
Charges / Loans
Confirmed- Open charges ≈ ₹14 Cr
- satisfied charges ≈ ₹2.69 Cr (TheCompanyCheck)
- Detail cross-confirmed with Tofler: charges to lender listed as "Others"/Tata Capital Limited — ₹5 Cr (07 Mar 2024 per Tofler / 23 Feb 2024 per TheCompanyCheck — date conflict between sources), ₹2 Cr (16 Aug 2024), and a further ₹7 Cr (29 Sep 2025, TheCompanyCheck only)
- Aggregate ties out to ~₹14 Cr open
Legal
Confirmed- One civil suit found on Indian Kanoon: "M/S Smartivity Labs Pvt. Ltd. vs M/S Secured Engineers Pvt. Ltd. and Ors," Court of Ms
- Swayam Siddha Tripathy, Civil Judge, South District, Saket Courts, Delhi — judgment dated 26 September 2023, a recovery suit for ₹1,00,000 plus pendente lite/future interest at 18% p.a
- (indiankanoon.org/doc/138761100/)
- No other litigation found
Competitors
Confirmed- Skillmatics (larger scale — $6M Series A led by Sequoia in 2021, ~3M toys sold across ~15,000 retail stores)
- PlayShifu (comparable/larger scale, distribution into Walmart/Amazon US)
- Toiing (Indian STEM/educational toy peer, similar scale)
- Fantoosh (Indian educational-toy peer, smaller/comparable scale — not independently verified in this pass)
- Ugears (international DIY/STEM model-kit peer, referenced via CBInsights comparison)
- global benchmark repeatedly cited: Lego (much larger scale, Inc42's framing of Smartivity as an Indian STEM-toy answer to Lego)
Frequently Asked Questions
What does Smartivity Labs Private Limited do?
What is the CIN of Smartivity Labs Private Limited?
Where is Smartivity Labs Private Limited registered?
When was Smartivity Labs Private Limited incorporated?
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.