Company Intelligence Profile
Smartivity Labs Private Limited
Delhi-based D2C/e-commerce brand designing STEAM/DIY educational toys, robotics kits and science-craft kits for children.
Last updated 11 August 2026
Smartivity Labs Private Limited, based in Delhi, designs and sells STEAM educational DIY toys, robotics kits, and arts-and-craft/science project kits for children through e-commerce platforms. In the fiscal year ending March 2025, the company reported revenue of ₹52.67 crore with a 46% year-on-year growth. It has raised a total of $5.88 million across seven funding rounds.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Smartivity Labs Private Limited |
|---|---|
| CIN | U74140DL2015PTC277272 |
| PAN | AAVCS5204J |
| Status | Active (private, unlisted) |
| Listing | No — unlisted private limited company |
| Incorporated | 26 February 2015 |
| ROC | Registrar of Companies, Delhi |
| Sector (NIC) |
|
| Registered address | 258, 1st Floor, Kuldeep House, Lane No. 3, Westend Marg, Saidulajab, South Delhi, New Delhi, Delhi 110030 |
| Authorized capital | ₹10 Lakh (₹1,000,000) |
| Paid-up capital | ₹3.48–3.5 Lakh |
Business Overview
- Smartivity Labs designs, develops and sells STEAM (Science/Technology/Engineering/Arts/Math) educational DIY toys, robotics kits, and arts-and-craft/science project kits for children aged roughly 3–14, sold under the "Smartivity" brand via e-commerce and retail (Amazon, own D2C site)
- Described by Inc42 as an AR-enabled EdTech/toy startup positioned as an Indian answer to Lego in the STEM-toy category
- 44 employees per EPFO data
Directors
Six directors listed consistently across Tofler, TheCompanyCheck and Falconebiz: Malvika Poddar (appt. 02 Sep 2021), Saurabh Vijay Poddar (appt. 30 Jul 2018), Ashwini Kumar (appt. 30 Jun 2015), Rajat Jain (appt. 27 Jan 2022), Saurabh Mittal (appt. 02 Jul 2015), Apoorv Gupta (appt. 30 Jun 2015). DINs (single-source, Tofler, not cross-confirmed — treat as partial): Saurabh Mittal 01402533, Apoorv Gupta 07226260, Ashwini Kumar 07226275, Saurabh Vijay Poddar 08182310, Rajat Jain 09480493, Malvika Poddar 09297065.
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAVCS5204J1ZY | Delhi | AAVCS5204J | Active |
| 06AAVCS5204J1Z0 | Haryana | AAVCS5204J | - |
Primary/home-state GSTIN: 07AAVCS5204J1ZY (Delhi), registration date 01 Jul 2017, status Active, legal name matches, principal place "Kh. No 258, Lane No-3, Saidulajab, near Westend Marg, New Delhi 110030" (source: MastersIndia, GSTPAN — 2 sources agree, confirmed). PAN: AAVCS5204J. A second GSTIN variant, 06AAVCS5204J1Z0 (Haryana — linked to a Manesar/Gurgaon warehouse address per ImportYeti shipment records), also surfaces, suggesting registrations in ≥2 states, but this second registration is not independently corroborated on a GST-registry page — partial.
Financials
- FY ending 31 March 2025: Revenue ≈ ₹52.67 Cr / ₹52.7 Cr — 46% YoY growth
- EBITDA and PAT: not obtained
- Networth and borrowings: only percentage changes disclosed — absolute figures not obtained
- Key ratios per Tofler: Operating margin 6.11%, Net profit margin 9.08%, ROE 26.17%, ROCE 32.98%, Debt/Equity ~0.0
- Last AGM 23 September 2025; balance sheet date 31 March 2025
Funding
- Total funding reported ≈ $5.88M across 7 rounds from ~29 investors
- Largest round: $2M in May 2018, described inconsistently across sources as a "seed" vs "pre-Series A" round with participation from Ashish Kacholia, S Chand Group, AdvantEdge Founders and Ant Space
- Earlier investors: S Chand Group (first investment 05 Aug 2015, seed), Ant Space Private Limited (04 May 2016, seed)
- Broader investor base cited includes Lucky Investment Managers, Hemendra Kothari, and other angels
- Round-name-only use of Tracxn per sourcing rules; amounts not independently confirmed on a second platform — partial confidence
Charges / Loans
- Open charges ≈ ₹14 Cr; satisfied charges ≈ ₹2.69 Cr. Detail cross
- Aggregate ties out to ~₹14 Cr open
Legal
- One civil suit found on Indian Kanoon: "M/S Smartivity Labs Pvt. Ltd. vs M/S Secured Engineers Pvt. Ltd. and Ors," Court of Ms
- Swayam Siddha Tripathy, Civil Judge, South District, Saket Courts, Delhi — judgment dated 26 September 2023, a recovery suit for ₹1,00,000 plus pendente lite/future interest at 18% p.a. (indiankanoon.org/doc/138761100/)
- No other litigation found
Competitors
- Skillmatics (larger scale — $6M Series A led by Sequoia in 2021, ~3M toys sold across ~15,000 retail stores)
- PlayShifu (comparable/larger scale, distribution into Walmart/Amazon US)
- Toiing (Indian STEM/educational toy peer, similar scale)
- Fantoosh (Indian educational-toy peer, smaller/comparable scale — not independently verified in this pass)
- Ugears; global benchmark repeatedly cited: Lego
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