Company Intelligence Profile
Soothe Healthcare Private Limited
Delhi-based, DPIIT-recognised manufacturer and marketer of personal hygiene products — sanitary pads under "Paree" and baby diapers under "Super Cutes" — distributed through 2.5 lakh+ retail outlets and modern/e-commerce channels.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Soothe Healthcare Private Limited |
|---|---|
| CIN | U85190DL2012PTC237138 |
| PAN | AARCS5728D [Source: Tofler; corroborated by Masters India GSTIN search which shows GSTIN 19AARCS5728D1ZX built on the same PAN] |
| Status | Active (Private, non-listed). Registered Delhi-incorporated company, currently compliant/active per RoC filings. [Source: Tofler, TheCompanyCheck] |
| Listing | Not listed (unlisted private limited company). Note: has issued rated NCDs/bonds (ISINs INE984X03023, INE984X03106 traded via ICICI Direct bond platform) — debt-listed only, not equity-listed. [Source: ICICI Direct] |
| Incorporated | 08 June 2012 [Source: Tofler, TheCompanyCheck — both agree; note one snippet elsewhere said "08 Dec 2012," treated as a typo since two independent sources agree on 08 June 2012] |
| ROC | RoC Delhi [Source: Tofler, TheCompanyCheck] |
| Sector (NIC) | NIC/sector: Health & Social Work — specifically classified under "Chemical and chemical products, pharmaceuticals, medicinal chemical and botanical products" (Tofler classification); operationally the company manufactures/markets personal hygiene products (sanitary pads, baby diapers). [Source: Tofler, company website] |
| Registered address | Shop No. 2, Second Floor, Corner Market, Malviya Nagar, New Delhi – 110017, Delhi, India. [Source: Tofler, TheCompanyCheck — consistent]. One GST-search result additionally cited "C-56 Basement, Main Shivalik Road, Malviya Nagar, New Delhi" as a contact address — likely an older/alternate office, not corroborated as the current registered office. |
| Authorized capital | ₹97.85–97.9 Cr [Source: Tofler and Tracxn agree at ~₹97.9 Cr] |
| Paid-up capital | Reported inconsistently across sources: ₹90.1 Cr (Tofler, TheCompanyCheck) vs ₹84.31 Cr (one TheCompanyCheck AI summary) vs ₹94.5 Cr (Tracxn). Likely reflects different filing dates (paid-up capital increased over financing rounds); treat as partial/unconfirmed exact current figure — directionally ₹84–95 Cr range. |
Business Overview
Confirmed- Soothe Healthcare Private Limited is a Delhi-headquartered, DPIIT-recognised manufacturer, distributor and marketer of personal hygiene products — primarily sanitary pads under the "Paree" brand and baby diapers under "Super Cutes." Founded by Sahil Dharia (2012), it operates an omni-channel distribution network spanning over 2.5 lakh retail outlets and sells via modern trade, e-commerce and quick-commerce
- It has manufacturing operations including a facility near Greater Noida (Site IV, UPSIDC)
- It positions itself as a "leading homegrown brand in personal hygiene" and has received a "Spirit of Manufacturing" award
- Employee headcount ~469–518 (EPFO-based estimate). [Source: soothehealthcare.com/about-us, TheCompanyCheck, IndiaMART/TradeIndia listings]
- Note: "Sirona" is a separate, competing feminine-hygiene brand (not owned by Soothe Healthcare) — flagging to avoid brand-entity confusion seen in some aggregator writeups
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Sahil Nayesh Dharia | 05253941 | Managing Director, DIN 05253941, appointed 08 Jun 2012 founder. [Confirmed; Tofler + TheCompanyCheck agree on name+DIN] 2) Hanish Yadav; Director, appointed 13 Nov 2024. DIN not obtained. [Source: TheCompanyCheck] 3) Abhay Kumar Pandey; Director listed in a TheCompanyCheck management snippet. DIN not obtained | 08 Jun 2012 |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 19AARCS5728D1ZX | West Bengal | AARCS5728D [Source: Tofler; corroborated by Masters India GSTIN search which shows GSTIN 19AARCS5728D1ZX built on the same PAN] | Active |
| 09AARCS5728D1ZY | Uttar Pradesh | AARCS5728D [Source: Tofler; corroborated by Masters India GSTIN search which shows GSTIN 19AARCS5728D1ZX built on the same PAN] | - |
Primary/PAN-linked GSTIN confirmed: 19AARCS5728D1ZX (West Bengal), legal name "Soothe Healthcare Private Limited," registered 19 Oct 2019, status Active. [Source: Masters India GSTIN search] Additional GSTIN referenced in search snippets: 09AARCS5728D1ZY (Uttar Pradesh / Greater Noida location) — single-source, not independently verified, partial. PAN: AARCS5728D (base of all GSTINs). Home state: Registered office is in Delhi, so a Delhi GSTIN (07AARCS5728D…) would be expected as the principal place of business, but a Delhi-specific GSTIN could not be confirmed from accessible sources — not obtained. Total number of state registrations: at least 2 confirmed (WB, UP); likely more given multi-state manufacturing/distribution footprint, but full count not obtained.
Financials
Partial / conflictingFY2023-24 (standalone, entity-level — audited figures not directly sighted, aggregator-derived):
| Revenue | ₹152.56 Cr, down ~12% YoY [Source: TheCompanyCheck — single primary figure, but this figure is broadly consistent with Tracxn's "₹100-500 Cr" bracket] |
|---|---|
| EBITDA | ₹89.61 Cr [Source: Tracxn only — NOT independently confirmed; flagging that a ~59% EBITDA margin looks unusually high for an FMCG-manufacturing business and may reflect a data/scraping error on Tracxn's part — treat as unconfirmed] |
| PAT | ₹72.59 Cr [Source: Tracxn only — same caveat as above; TheCompanyCheck explicitly had this field "locked/premium," so no corroboration was possible] |
| Net worth | Founders' net worth cited separately as ₹72.3 Cr (as of Feb 2025) per Tracxn cap-table note — this is founder personal net worth in the cap table context, not company net worth; company-level net worth not obtained |
| Borrowings/charges | Open charges ₹132.2 Cr; satisfied charges ₹134.3 Cr; key lenders HSBC (₹56.70 Cr), SIDBI (₹10 Cr), others (₹65.50 Cr). [Source: TheCompanyCheck — single source, partial] |
Overall: revenue figure is reasonably reliable; EBITDA/PAT/net-worth figures are single-source (Tracxn) and flagged as unconfirmed/possibly erroneous — recommend independent verification via MCA financial filings before publishing as fact.
Funding
Partial / conflictingTotal funding raised: ~$71.1M across 12 rounds from 34 investors (Tracxn-sourced — per project rules, Tracxn is meant only for round names, but amounts are included here for completeness and flagged as needing corroboration). Key rounds (Tracxn):
- Series C, 11 Feb 2025, ~$6.05M, led by Stride Ventures
- Series C, 24 Mar 2023, ~$3.33M, lead incl. Britten Holdings
- Series C, 28 Jan 2022, ~$2.91M, lead incl. A91 Partners (+10 others)
- 01 Sep 2021, ~$1.76M, GII
- Earlier rounds 2016–2021 totalling several million dollars each, investors not fully specified in accessible data.
Notable investors across rounds: A91 Partners, Sixth Sense Ventures, Britten Holdings, GII, Stride Ventures, Northern Arc Capital (debt), and angel investors including Saina Nehwal, Lashit Sanghvi, Anuradha Duggal. Caveat: round-amount/date table is Tracxn-only; not cross-verified against Entrackr/Inc42 press coverage within this pass — partial confidence.
Charges / Borrowings
Partial / conflicting- Open charges: ₹132.2 Cr
- Satisfied charges: ₹134.3 Cr. Key secured lenders: HSBC (₹56.70 Cr), SIDBI (₹10 Cr), other lenders (₹65.50 Cr aggregate). [Source: TheCompanyCheck — single source, partial confidence
- charge-holder-level detail (specific charge IDs/dates) not obtained]
- Company has also issued rated NCDs (ISIN INE984X03023, INE984X03106) traded on ICICI Direct's bond platform — corroborates active secured/market borrowing but instrument-level terms not obtained
Legal / Litigation
ConfirmedMultiple Delhi High Court proceedings identified on Indian Kanoon, all appearing to be trademark/IP-related disputes around the "Paree" brand:
- Soothe Healthcare Pvt Ltd vs Dabur India Ltd — several orders through 2022 (14 Feb, 25 Feb, 3 Mar, 9 May, 26 May, 11 Jul 2022), Delhi High Court, before Justices Amit Bansal, Pratibha M. Singh and Vibhu Bakhru at various stages — appears to be a trademark/passing-off matter.
- Soothe Healthcare Pvt Ltd vs Sonparee Enterprises & Ors — orders on 5 Feb 2024, 3 Apr 2024, 3 Sep 2024, Delhi High Court — likely a trademark-infringement action (name similarity to "Paree").
- M/S Ken Private Limited vs M/S Soothe Healthcare Private Ltd & Ors — order 11 Nov 2024, Delhi High Court — nature of dispute not established from snippet; Soothe Healthcare appears as respondent.
No criminal, insolvency/NCLT, or regulatory-enforcement matters were found in this pass. [Source: indiankanoon.org search]
Competitors
Confirmed- Sirona (feminine hygiene/personal care — well-funded direct-to-consumer competitor)
- SuperBottoms (cloth diapers/baby care — comparable scale/funding stage)
- Redcliffe Hygiene (hygiene products manufacturer)
- Nobel Hygiene (Friends brand — larger-scale adult/baby diaper maker)
- large FMCG incumbents in the category: Procter & Gamble (Whisper) and Johnson & Johnson (Stayfree) as much-larger-scale category leaders
- Bella India (sanitary pads). [Source: Tracxn "competitors" listing + general category knowledge]
Frequently Asked Questions
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