Company Intelligence Profile
Swmabhan Commerce Private Limited
Rage Coffee is a Delhi-founded (2018) D2C coffee brand started by Bharat Sethi, positioned around health-conscious instant coffee blended with botanical/nootropic extracts (L-theanine, Ginkgo Biloba, Panax Ginseng, Bacopa Monnieri, Rhodiola Rosea) aimed at focus/energy benefits with claimed reduced acidity.
Last updated 17 August 2026
Swmabhan Commerce Private Limited, founded in Delhi in 2018, operates as a D2C coffee brand known as Rage Coffee, focusing on health-conscious instant coffee infused with botanical extracts for enhanced focus and energy. By December 2023, its cumulative sales surpassed ₹100 crore, and in August 2024, GRM Overseas acquired a 44% equity stake. Revenue figures for FY24 were reported at ₹25.1 crore.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Swmabhan Commerce Private Limited |
|---|---|
| CIN | U74995DL2018PTC337174 |
| PAN | ABACS6473P |
| Status | Active |
| Listing |
|
| Incorporated | 03 August 2018 |
| ROC | RoC Delhi |
| Sector (NIC) | NIC/CIN industry code U74995 (Business Services classification per RoC filing category); actual operating sector per FalconEbiz description: "Food, beverages and tobacco products — Manufacturing and Supply of Coffee." |
| Registered address | H. No. 127, Second Floor, Narang Colony, Janakpuri, New Delhi, Delhi 110058, India |
| Authorized capital | ₹10.00 lakh |
| Paid-up capital | ₹3.55 lakh |
Business Overview
- Rage Coffee is a Delhi-founded (2018) D2C coffee brand started by Bharat Sethi, positioned around health-conscious instant coffee blended with botanical/nootropic extracts (L-theanine, Ginkgo Biloba, Panax Ginseng, Bacopa Monnieri, Rhodiola Rosea) aimed at focus/energy benefits with claimed reduced acidity
- Product lines: instant coffee, liquid coffee decoction, cold brew bags, ground coffee, whole beans, single-serve sachets, and gift/combo packs
- Distribution spans ecommerce/quick-commerce and offline retail (claimed 50,000+ stores per founder's own bio site bharatsethi.co — treat as company-sourced claim, not independently verified)
- Cumulative sales reported to have crossed ₹100 crore by December 2023
- In August 2024, listed rice exporter GRM Overseas Ltd acquired a 44% equity stake through its "10X Ventures" D2C-investment platform (₹200 crore platform commitment), combining primary infusion and secondary share purchase
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Bharat Sethi | 06587767 | - | - |
| Anuvi Srivastava | 08192772 | - | - |
| Aabhas Garg | - | - | - |
GSTINs
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07ABACS6473P1ZO | Delhi | ABACS6473P (Source: Tofler, FalconEbiz — confirmed, both agree) | - |
| 06ABACS6473P1ZQ | Haryana | ABACS6473P (Source: Tofler, FalconEbiz — confirmed, both agree) | Active |
| 29ABACS6473P1ZI | Karnataka | ABACS6473P (Source: Tofler, FalconEbiz — confirmed, both agree) | - |
Primary PAN for all GST registrations: ABACS6473P. Home state: Delhi. Registrations identified (via GST aggregators knowyourgst.com, piceapp.com, gstverify.co.in, gst.jamku.app — status: confirmed for numbers/states, "partial" for completeness since a full state-by-state list wasn't independently verified against a primary GSTN source): (1) 07ABACS6473P1ZO — Delhi (registered office state); (2) 06ABACS6473P1ZQ — Haryana/Gurugram, registered 14 Oct 2021, status Active; (3) 29ABACS6473P1ZI — Karnataka/Bengaluru Urban, registered 06 Apr 2021. Number of registrations found: at least 3 (additional states may exist but were not located in available sources).
Financials
- Figures conflict across sources — reported as partial/confirmed with discrepancies flagged
- Standalone
- (a) TheCompanyCheck, FY ended 31 Mar 2023: Revenue $2.9M, Net Profit -$2.37M (loss), EBITDA -$2.27M, implied valuation $21.27M (Mar 2023)
- (b) Inc42: FY24 revenue ₹25.1 crore
- FY25 revenue ₹15.0 crore (a 40.2% YoY decline)
- (c) Tofler, latest audited FY (FY24), standalone: exact revenue paywalled (only "₹1–100 cr" range shown); book net worth declined 54.99% YoY; borrowings increased 16.94% YoY; total assets declined 35.09% YoY. Employee count reported as ~44 to ~52
- No consolidated financials found (no subsidiaries identified)
Funding
- Total-funding figures conflict between sources — reported as partial
- TheCompanyCheck/Tracxn: total funding $11.44M across 6 rounds; investors named include Sixth Sense Ventures, GetVantage, 9Unicorns, Z Nation Lab, Refex Capital, Amar Ujala Publications, GRM Overseas/GRM Rice, plus ~30 additional undisclosed backers
- Inc42: total funding $5.00M+ across 5 rounds, last round dated 27–28 Aug 2024 (this last round corresponds to the GRM Overseas transaction below)
- Specific dated rounds found: GetVantage revenue-based financing, ~Jan 2021 (amount undisclosed)
- Series A led by Sixth Sense Ventures, ~$5M, 17 Aug 2021
- Major 2024 event: GRM Overseas Ltd (listed) acquired a 44% stake via combined primary infusion + secondary buyout, announced 27–28 Aug 2024 under its "10X Ventures" platform (₹200 cr platform-level commitment to D2C brands); the specific Rage Coffee deal value was not disclosed in any source found
Charges/Loans
- No registered charges found against the company in MCA charge records per Tofler ("no registered charges/loans")
- Status: partial — checked against one source only, not cross-verified
Competitors
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