Company Intelligence Profile
Usar Commerce Technologies Private Limited
Usar Commerce Technologies runs Shoppin', an AI fashion discovery and shopping app with visual search, virtual try-on and made-to-order women's apparel.
Last updated 2 November 2026
Usar Commerce Technologies Private Limited runs Shoppin', an AI fashion discovery and shopping app for women's clothing. It offers visual search, virtual try-on and made-to-order apparel. The company was incorporated on 27 June 2024 and is based in Gurugram, Haryana. It has raised about $4M in total, including a pre-seed round in Jan 2025 and a seed round in Nov 2025 backed by Info Edge Ventures and MIXI Global Investments.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Usar Commerce Technologies Private Limited |
|---|---|
| CIN | U47912HR2024PTC122902 |
| Status | Active |
| Listing | |
| Incorporated | 27 June 2024 |
| ROC | RoC-Delhi |
| Sector (NIC) | E-commerce (NIC 47912) |
| Registered address |
|
| Authorized capital | Rs 15,00,000 (Rs 15 Lakh) -.com |
| Paid-up capital | Rs 7,43,000 approx (Rs 7.43 Lakh) -.com |
Business Overview
- Usar Commerce Technologies Private Limited runs the Shoppin' app (shoppin.app).
- The app helps shoppers find and buy women's fashion using visual search and virtual try-on.
- It also offers made-to-order apparel with no stock held.
- The company was incorporated on 27 June 2024 and is based in Gurugram, Haryana.
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Shlok Bhartiya | 10685155 | Director & Co-founder | 27 Jun 2024 |
| Manas Goel | 09263499 | Director | 01 Jul 2025 |
Funding
| Seed | about $3M, Nov 2025, from Info Edge Ventures and MIXI Global Investments |
|---|---|
| Pre-seed | about $1M, Jan 2025, led by Info Edge Ventures |
| Total disclosed funding | about $4M across two rounds |
Charges & Borrowings
- No charges are registered against the company.
Legal & Compliance
- NCLT Chandigarh: the company filed an oppression and mismanagement petition against co-founder Utsav Soi after he was removed as CPTO on 17 Jun 2025.
Competitors
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