Company Intelligence Profile
Yeshoda Rose Bazaar Retail Private Limited
Yeshoda Rose Bazaar Retail Private Limited runs Hoovu Fresh, a Bengaluru online brand selling fresh traditional puja flowers directly to Indian households.
Last updated 28 October 2026
Yeshoda Rose Bazaar Retail Private Limited runs Hoovu Fresh, an online brand that sells fresh puja flowers such as jasmine, marigold and roses to Indian households. The company was incorporated on 03 March 2020 and is registered in Bengaluru, Karnataka. It reported revenue of ₹12.7 Cr in FY2024-25. It has raised seed and angel funding and has one open charge of ₹2.0 crore with State Bank of India.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Yeshoda Rose Bazaar Retail Private Limited |
|---|---|
| CIN | U52100KA2020PTC133188 |
| PAN | AABCY2201K |
| Status | Active (Private Limited, non-government company) |
| Listing | Unlisted |
| Incorporated | 03 March 2020 confirmed |
| ROC | Registrar of Companies, Bangalore/Karnataka confirmed |
| Sector (NIC) | E-commerce |
| Registered address | 1391, 9th Main, 3rd Cross, Judicial Layout, Yelahanka, Bangalore, Karnataka – 560065, India confirmed |
| Authorized capital | ₹10,10,000 (₹10.1 lakh) confirmed |
| Paid-up capital | ₹13,420 confirmed |
Source: www.thecompanycheck.com
Business Overview
- Yeshoda Rose Bazaar Retail Private Limited runs the Hoovu Fresh brand, first launched as Rose Bazaar in 2019.
- It sells puja flowers such as jasmine, marigold, chrysanthemum and bud roses, plus garlands and dhoop.
- Flowers reach customers 12-24 hours after harvest, against 36-48 hours in the usual trade.
- The company was incorporated on 03 March 2020 and is based in Bengaluru, Karnataka.
Source: www.thecompanycheck.com
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Yeshoda Karuturi | 07213837 | Director & Co-founder & CEO | 03 Mar 2020 |
| Rhea Karuturi | 07213866 | Director & Co-founder | 03 Mar 2020 |
Source: www.thecompanycheck.com
Financials
- Revenue ₹12.7 Cr
Source: www.thecompanycheck.com
Funding
| Seed round, 2022 | led by Sauce.vc, with investors including Sangeet Agrawal |
|---|---|
| Angel round, 2023 | investors include Aman Gupta |
| Pre-seed, Jan 2020 | Techstars program investment |
Source: www.thecompanycheck.com
Charges & Borrowings
- Open charge: State Bank of India, ₹2.0 crore, on the company's assets.
Source: www.thecompanycheck.com
Competitors
Source: www.thecompanycheck.com
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