Company Intelligence Profile
Velocity Consumers Ventures Private Limited
Gurugram-based DPIIT-recognised D2C startup (CIN U52100HR2022PTC102936) that owns the "Kleenest" home-cleaning products brand.
CIN: U52100HR2022PTC102936ActiveRoC DelhiConfidence: medium
Last updated 20 August 2026
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Velocity Consumers Ventures Private Limited |
|---|---|
| CIN | U52100HR2022PTC102936 |
| PAN | Not available in the public sources reviewed. |
| Status | Active (Compliant), Private Limited Company. DPIIT-recognised startup. [Falconebiz] |
| Listing | Unlisted [Falconebiz] |
| Incorporated | 19 April 2022 [Tofler, Falconebiz] |
| ROC | RoC Delhi (registered office in Haryana falls under RoC Delhi jurisdiction) [Falconebiz] |
| Sector (NIC) | FMCG / Trading — Retail trading and trading of household cleaning products (NIC 52100-class, wholesale/retail trade) [Tofler, Falconebiz] |
| Registered address | T7-1001, Vipul Greens, Sohna Road, Sector-48, Gurugram, Haryana – 122018 [Tofler, Falconebiz, confirmed on kleenest.in] |
| Authorized capital | ₹36,00,000 (₹36 lakh) [Tofler, Falconebiz] |
| Paid-up capital | ₹34,13,000 (₹34.13 lakh) [Tofler, Falconebiz] |
Business Overview
Confirmed- Velocity Consumers Ventures Pvt Ltd is a DPIIT-recognised D2C home-care/cleaning-products startup based in Gurugram, Haryana, incorporated 19 April 2022
- It owns and operates the consumer brand "Kleenest" (plant-based home cleaning products — washing machine cleaner, floor/toilet/bathroom cleaners, dishwash liquid, kitchen cleaners, air fresheners) sold under sub-brands Kleenest, Klenzmo and Kleenest Adeha via its D2C website kleenest.in, claiming "10L+ Kleenest families" served
- Reported zero employees on payroll as of April 2024 (asset-light/outsourced operating model) with 1 active EPFO establishment. [Tofler, Falconebiz, kleenest.in]
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Sumit Batra | 09828468 | - | 01 Dec 2022 |
| Jatin Mahendru | 09538080 | minor date discrepancy between sources, flagged. | 19 Apr 2022 |
Financials
Partial / conflicting- FY2023: Operating revenue "under ₹1 crore" [Tofler]
- FY2024: Revenue ₹2.54 crore, reported as 595% YoY growth [Falconebiz] — consistent direction with Tofler's FY23 low base, not contradictory.
- EBITDA, PAT, net worth, borrowings: locked behind premium/paid tiers on both Tofler and Falconebiz — not obtained.
- Standalone vs consolidated: not specified in accessible data (entity has no visible subsidiaries so likely standalone).
- Last financial filing date: 31 March 2025 (FY2024/25 filing) [Falconebiz].
Charges & Borrowings
Confirmed- No open/secured charges registered as of the data pulled — "Open Charges: None
- Secured Borrowings: None registered" [Falconebiz]
- Confirmed
Competitors
Partial / conflictingBombay Shaving Company
larger scale, VC-funded (₹100+ Cr revenue range
larger scale D2C
Herbal Strategi / Skinella
type cleaning & wellness D2C brands
Home care incumbents: Reckitt
, Jyothy Labs (Henko/Exo), HUL (Domex
Other D2C cleaning
comparable early-stage/niche D2C scale
this list is category-based inference from public positioning, not…
Frequently Asked Questions
What does Velocity Consumers Ventures Private Limited do?
Gurugram-based DPIIT-recognised D2C startup (CIN U52100HR2022PTC102936) that owns the "Kleenest" home-cleaning products brand.
What is the CIN of Velocity Consumers Ventures Private Limited?
The Corporate Identification Number (CIN) of Velocity Consumers Ventures Private Limited is U52100HR2022PTC102936.
Where is Velocity Consumers Ventures Private Limited registered?
Velocity Consumers Ventures Private Limited is registered with RoC Delhi (registered office in Haryana falls under RoC Delhi jurisdiction) [Falconebiz]. Registered address: T7-1001, Vipul Greens, Sohna Road, Sector-48, Gurugram, Haryana – 122018 [Tofler, Falconebiz, confirmed on kleenest.in]
When was Velocity Consumers Ventures Private Limited incorporated?
Velocity Consumers Ventures Private Limited was incorporated on 19 April 2022 [Tofler, Falconebiz].
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.