Company Intelligence Profile
Velocity Consumers Ventures Private Limited
Gurugram-based DPIIT-recognised D2C startup (CIN U52100HR2022PTC102936) that owns the "Kleenest" home-cleaning products brand.
Last updated 21 August 2026
Velocity Consumers Ventures Private Limited, incorporated on 19 April 2022 and based in Gurugram, Haryana, is an active direct-to-consumer home-care startup. It owns and operates the Kleenest brand of plant-based home cleaning products, including washing machine cleaner, floor, toilet, and bathroom cleaners, dishwash liquid, and air fresheners, sold through sub-brands and its website. It is recognized as a startup by DPIIT.
Compiled from MCA filings and other public records. Figures may lag the latest filing; verify against the detailed sections below.
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Company Identity
| Registered name | Velocity Consumers Ventures Private Limited |
|---|---|
| CIN | U52100HR2022PTC102936 |
| PAN | Not available in the public sources reviewed. |
| Status |
|
| Listing | Unlisted |
| Incorporated | 19 April 2022 |
| ROC | RoC Delhi (registered office in Haryana falls under RoC Delhi jurisdiction) |
| Sector (NIC) | FMCG / Trading — Retail trading and trading of household cleaning products (NIC 52100-class, wholesale/retail trade) |
| Registered address | T7-1001, Vipul Greens, Sohna Road, Sector-48, Gurugram, Haryana – 122018 |
| Authorized capital | ₹36,00,000 (₹36 lakh) |
| Paid-up capital | ₹34,13,000 (₹34.13 lakh) |
Business Overview
- Velocity Consumers Ventures Pvt Ltd is a DPIIT-recognised D2C home-care/cleaning-products startup based in Gurugram, Haryana, incorporated 19 April 2022
- It owns and operates the consumer brand "Kleenest" (plant-based home cleaning products — washing machine cleaner, floor/toilet/bathroom cleaners, dishwash liquid, kitchen cleaners, air fresheners) sold under sub-brands Kleenest, Klenzmo and Kleenest Adeha via its D2C website kleenest.in, claiming "10L+ Kleenest families" served
- Reported zero employees on payroll as of April 2024 (asset-light/outsourced operating model) with 1 active EPFO establishment
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Sumit Batra | 09828468 | - | 01 Dec 2022 |
| Jatin Mahendru | 09538080 | - | 19 Apr 2022 |
Financials
- FY2023: Operating revenue "under ₹1 crore"
- FY2024: Revenue ₹2.54 crore, reported as 595% YoY growth — consistent direction with Tofler's FY23 low base, not contradictory.
- EBITDA, PAT, net worth, borrowings: locked behind premium/paid tiers on both Tofler and Falconebiz — not obtained.
- Standalone vs consolidated: not specified in accessible data (entity has no visible subsidiaries so likely standalone).
- Last financial filing date: 31 March 2025 (FY2024/25 filing).
Charges & Borrowings
- No open/secured charges registered as of the data pulled — "Open Charges: None
- Secured Borrowings: None registered"
Competitors
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