Company Intelligence Profile
White Wizard Technologies Private Limited
Legal entity of "Velocity" — a Bengaluru-headquartered revenue-based financing (RBF) and eCommerce growth platform for India's D2C/online-first brands, offering non-dilutive capital plus shipping, payments and analytics tools.
Last updated 10 August 2026
White Wizard Technologies Private Limited, operating under the brand "Velocity," is a Bengaluru-based platform offering revenue-based financing and growth tools for India's D2C and online-first brands. It reported Rs 34.53 Cr revenue for FY2024-25, representing a 55% year-over-year increase. The company has raised approximately $30-30.3 million in equity funding over several rounds.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | White Wizard Technologies Private Limited |
|---|---|
| CIN | U72900HR2019PTC078467 |
| PAN | AACCW3721H |
| Status | Active |
| Listing | Unlisted / privately held |
| Incorporated | 12 February 2019 |
| ROC | Conflicting: Tofler and Falconebiz state "RoC-Haryana"; flagged as a source conflict. |
| Sector (NIC) | NIC: "Other computer related activities (e.g. maintenance of websites, multimedia presentations for other firms)" per Tofler/Falconebiz |
| Registered address | 90B Delhi-Jaipur Expressway, Sector-18, Gurgaon, Haryana 122001, India |
| Authorized capital | ₹21,00,000 (₹21 lakh) |
| Paid-up capital | ₹20,42,120 (₹20.42 lakh) |
Business Overview
- White Wizard Technologies Pvt Ltd is the registered legal entity operating under the brand "Velocity" (velocity.in), founded in 2020 by Abhiroop Sharad Medhekar and Atul Khichariya
- Velocity is an eCommerce growth platform for India's fast-growing D2C/online brands, providing revenue-based financing, plus shipping, payments, AI-powered analytics ("Vani AI") and business-insights tools
- Team size reported as ~99-151 employees (2024-25, varying by source)
- Auditor: ASKM & Associates
- Note: company email on record is accounts@velocity.in, and Tracxn separately lists "Bimo" (a small-business accounting tool, founded 2019, status "deadpooled") as an associated/related brand under the same Tracxn legal-entity grouping — could not independently confirm the Bimo linkage from a second source, so treat as partial
Directors
Confirmed (Falconebiz + Tofler agree on names/DINs):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Abhiroop Sharad Medhekar | 07120504 | - | 12 Feb 2019 |
| Atul Khichariya | 08701624 | - | 17 Feb 2020 |
| Saurav Swaroop | 08959533 | - | 12 Nov 2020 |
GST
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AACCW3721H1ZA | Karnataka | AACCW3721H (Source: Tofler — single-source, not cross-confirmed by a second registry; treat as partial) | Active |
Primary GSTIN found: 29AACCW3721H1ZA — state code 29 = Karnataka, Bengaluru Urban; registered 06 Mar 2020; constitution "Private Limited Company"; status ACTIVE; type Regular (Source: piceapp.com aggregator, single source — not independently cross-confirmed on a second dedicated GST lookup site, so rate as partial). PAN embedded in GSTIN (AACCW3721H) matches the PAN reported by Tofler, which is a good consistency signal. Note this is a Karnataka GSTIN despite the Haryana registered office — consistent with Velocity's actual operating base being Bengaluru. Total count of GSTIN registrations across states not obtained.
Financials
White Wizard Technologies Private Limited reported a remarkable revenue increase of 55% year-on-year in FY2024-25, reaching ₹34.53 crore. The latest confirmed balance sheet data is from either 31 March 2025 or 31 March 2024, depending on the source.
- Revenue ₹34.53 Cr (▲55% YoY). EBITDA, PAT, net worth, and borrowings were paywalled/"not obtained." Latest balance sheet date reported as 31 March 2025 / 31 March 2024 — a source conflict on the latest filed year. No standalone-vs-consolidated distinction was disclosed by either source
Funding
- Velocity (the brand) has raised a total of approximately $30-30.3M in equity funding over 2-3 rounds: a ~$10M seed round (2021) and a $20M Series A round led by Peter Thiel's Valar Ventures (announced Nov 2021), with participation from Presight Capital, FJ Labs, DST Global, iSeed Ventures and others (~26 investors cited by Crunchbase across all rounds)
- Note: this funding is publicly associated with the "Velocity" brand/group rather than confirmed on White Wizard Technologies Pvt Ltd's own MCA filings — treat as brand-level, partial confirmation for the legal entity specifically
- A Tracxn note referencing "$10M pre-seed funding (May 2025)" could not be corroborated by any other source and looks like a data-quality artifact (entity-confusion risk) — excluded from the confirmed figures above
Charges
- No open charges registered as of the last-checked date
- This reflects "no currently open" charges, not necessarily "never had any" — historical/satisfied charges not obtained
Legal
- Two IndiaKanoon/eCourts records surfaced: (1) White Wizard Technologies Pvt Ltd acting as an authorized recovery agent for "Trillionloans Fintech Private Limited" in a cheque-dishonour recovery complaint (₹75,00,000 financial assistance) — company appears as complainant's representative, not necessarily as a defendant
- (2) A separate criminal complaint case naming "White Wizard Technologies Pvt Ltd" before the Chief Metropolitan Magistrate, South-West Delhi, filed 4 Jun 2025, status pending as of 14 Feb 2026 — case subject matter not detailed in the available listing
- No adverse judgments found
Competitors
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