Company Intelligence Profile
Ariro Private Limited
Ariro Private Limited trades as "Ariro Toys," a D2C e-commerce brand selling eco-friendly, handcrafted wooden Montessori toys and developmental aids for infants and toddlers (birth to ~6 years) — floor gyms, push-pull toys, puzzles, sensory/motor-skill aids and nursery furniture.
Last updated 17 August 2026
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
See what AICA knows about Ariro
Deeper analysis, financial signals and peer comparisons.
Company Identity
Confirmed| Registered name | Ariro Private Limited |
|---|---|
| CIN | U74999TN2020PTC135025 |
| PAN | AATCA4160D |
| Status | Active (private, non-govt company) |
| Listing | Unlisted — private limited company, not listed on any stock exchange |
| Incorporated | 28 March 2020 |
| ROC | RoC Chennai (Tamil Nadu) |
| Sector (NIC) |
|
| Registered address | 12, Mc Nichols Road, 4th Lane, Chetpet, Chennai, Tamil Nadu, India – 600031 |
| Authorized capital | ₹11 Lakh |
| Paid-up capital | ₹1.65 Lakh |
Business Overview
Confirmed- Ariro Private Limited trades as "Ariro Toys," a D2C e-commerce brand selling eco-friendly, handcrafted wooden Montessori toys and developmental aids for infants and toddlers (birth to ~6 years) — floor gyms, push-pull toys, puzzles, sensory/motor-skill aids and nursery furniture
- Positioned as "AMI Certified Montessori Experts," claims 3 lakh+ customers served, and sells via its own site (arirotoys.com) plus Amazon and Flipkart
- Recognised as a DPIIT Startup
- Company is Chennai (Tamil Nadu) based
- Workforce reported at ~22 to ~32
- Sources: arirotoys.com (official), TheCompanyCheck, Inc42
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Ramasamy Nishananthini | 06658857 | Director | 28 Mar 2020 |
GST Registrations
Confirmed| GSTIN | State | PAN | Status |
|---|---|---|---|
| 33AATCA4160D1ZV | Tamil Nadu | AATCA4160D (Source: Tofler; consistent with PAN segment embedded in GSTIN 33AATCA4160D1ZV) | Active |
Primary GSTIN: 33AATCA4160D1ZV — Tamil Nadu — status Active — legal/trade name "Ariro"/"Ariro Private Limited." Confirmed via 3 independent listings (KnowyourGST, Masters India, and the company's own official site footer, which lists "GST NO: 33AATCA4160D1ZV"). PAN embedded: AATCA4160D. Home state: Tamil Nadu. Number of registrations: only 1 (Tamil Nadu) located — additional-state GSTINs, if any, not obtained. No entity-confusion risk found (GSTIN's embedded PAN matches the PAN reported for this CIN by Tofler).
Financials
Partial / conflicting- FY2024 (year ended 31 Mar 2024), standalone, per TheCompanyCheck: Revenue ₹2.82 Cr (down ~10% YoY)
- EBITDA, PAT and net worth: locked/not obtained
- Employees: ~22 per EPFO data vs ~32 per Inc42 (more recent, unsourced-method)
- Borrowings: see Charges below (₹3 Cr SBI charge)
- No consolidated financials found (single-entity company)
Funding
Partial / conflicting- (a) Tracxn (used only for round names/investor names per policy) reports Ariro Toys has raised a total of $847K across 5 "Seed" rounds, largest round dated 6 Jan 2025 for an undisclosed amount, investors named as Klub, Vinners and Culture Cap
- (b) Inc42's company profile states the company is "bootstrapped" with no external funding on record
- These two sources disagree; total-funding figure and precise round dates/amounts from Tracxn are not independently corroborated and should be treated as partial/unconfirmed
- No primary filing was found to resolve the conflict
Charges & Borrowings
Partial / conflicting- One open charge located: State Bank of India — amount ₹3 Cr — charge creation date 08 Apr 2023 — status Open
- Source: TheCompanyCheck
Competitors
Confirmed- 1) Shumee — India D2C baby/toddler wooden & educational toys brand — similar scale (small D2C bootstrapped brand)
- 2) Kidken Montessori (KidKen Edu Solutions), Bengaluru — Montessori materials & wooden toy manufacturer/retailer — similar-to-slightly-larger scale, longer-established (founded 2005)
- 3) PlanToys (India-distributed) — global sustainable wooden-toy brand — larger/international scale
- 4) Fisher-Price India (Mattel) — large MNC baby-toys brand — much larger scale
- 5) FirstCry — large India baby-products marketplace/retailer — much larger scale, indirect/channel competitor
- 6) Channapatna wooden-toy cluster artisans/brands (traditional Karnataka wooden toy makers) — small scale, indirect competitors in the wooden-toy category
Frequently Asked Questions
What does Ariro Private Limited do?
What is the CIN of Ariro Private Limited?
Where is Ariro Private Limited registered?
When was Ariro Private Limited incorporated?
Explore on Recur Club
Bharat Ke Super Founders
Recur Club's show spotlighting the founders building India's next generation of companies. Watch their stories.
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.