Company Intelligence Profile
Ariro Private Limited
Ariro Private Limited trades as "Ariro Toys," a D2C e-commerce brand selling eco-friendly, handcrafted wooden Montessori toys and developmental aids for infants and toddlers (birth to ~6 years) — floor gyms, push-pull toys, puzzles, sensory/motor-skill aids and nursery furniture.
Last updated 17 August 2026
Ariro Private Limited, trading as Ariro Toys, is a D2C e-commerce brand based in Chennai offering eco-friendly, handcrafted wooden Montessori toys and developmental aids for infants and toddlers. The company reported a revenue of ₹2.82 crore in FY2024 and claims to have served over 3 lakh customers through its website and platforms like Amazon and Flipkart.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Ariro Private Limited |
|---|---|
| CIN | U74999TN2020PTC135025 |
| PAN | AATCA4160D |
| Status | Active (private, non-govt company) |
| Listing | Unlisted — private limited company, not listed on any stock exchange |
| Incorporated | 28 March 2020 |
| ROC | RoC Chennai (Tamil Nadu) |
| Sector (NIC) |
|
| Registered address | 12, Mc Nichols Road, 4th Lane, Chetpet, Chennai, Tamil Nadu, India – 600031 |
| Authorized capital | ₹11 Lakh |
| Paid-up capital | ₹1.65 Lakh |
Business Overview
- Ariro Private Limited trades as "Ariro Toys," a D2C e-commerce brand selling eco-friendly, handcrafted wooden Montessori toys and developmental aids for infants and toddlers (birth to ~6 years) — floor gyms, push-pull toys, puzzles, sensory/motor-skill aids and nursery furniture
- Positioned as "AMI Certified Montessori Experts," claims 3 lakh+ customers served, and sells via its own site (arirotoys.com) plus Amazon and Flipkart
- Recognised as a DPIIT Startup
- Company is Chennai (Tamil Nadu) based
- Workforce reported at ~22 to ~32
- Sources: arirotoys.com (official), TheCompanyCheck, Inc42
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Ramasamy Nishananthini | 06658857 | Director | 28 Mar 2020 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 33AATCA4160D1ZV | Tamil Nadu | AATCA4160D (Source: Tofler; consistent with PAN segment embedded in GSTIN 33AATCA4160D1ZV) | Active |
Primary GSTIN: 33AATCA4160D1ZV — Tamil Nadu — status Active — legal/trade name "Ariro"/"Ariro Private Limited." Confirmed via 3 independent listings (KnowyourGST, Masters India, and the company's own official site footer, which lists "GST NO: 33AATCA4160D1ZV"). PAN embedded: AATCA4160D. Home state: Tamil Nadu. Number of registrations: only 1 (Tamil Nadu) located — additional-state GSTINs, if any, not obtained. No entity-confusion risk found (GSTIN's embedded PAN matches the PAN reported for this CIN by Tofler).
Financials
- FY2024 (year ended 31 Mar 2024), standalone, per TheCompanyCheck: Revenue ₹2.82 Cr (down ~10% YoY)
- EBITDA, PAT and net worth: locked/not obtained
- Employees: ~22 per EPFO data vs ~32 per Inc42 (more recent, unsourced-method)
- Borrowings: see Charges below (₹3 Cr SBI charge)
- No consolidated financials found (single-entity company)
Funding
- (a) Tracxn (used only for round names/investor names per policy) reports Ariro Toys has raised a total of $847K across 5 "Seed" rounds, largest round dated 6 Jan 2025 for an undisclosed amount, investors named as Klub, Vinners and Culture Cap
- (b) Inc42's company profile states the company is "bootstrapped" with no external funding on record
- These two sources disagree; total-funding figure and precise round dates/amounts from Tracxn are not independently corroborated and should be treated as partial/unconfirmed
- No primary filing was found to resolve the conflict
Charges & Borrowings
- One open charge located: State Bank of India — amount ₹3 Cr — charge creation date 08 Apr 2023 — status Open
- Source: TheCompanyCheck
Competitors
- 1) Shumee — India D2C baby/toddler wooden & educational toys brand — similar scale (small D2C bootstrapped brand)
- 2) Kidken Montessori (KidKen Edu Solutions), Bengaluru — Montessori materials & wooden toy manufacturer/retailer — similar-to-slightly-larger scale, longer-established (founded 2005)
- 3) PlanToys (India-distributed) — global sustainable wooden-toy brand — larger/international scale
- 4) Fisher-Price India (Mattel) — large MNC baby-toys brand — much larger scale
- 5) FirstCry — large India baby-products marketplace/retailer — much larger scale, indirect/channel competitor
- 6) Channapatna wooden-toy cluster artisans/brands (traditional Karnataka wooden toy makers) — small scale, indirect competitors in the wooden-toy category
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