Company Intelligence Profile
Cannis Lupus Services India Private Limited
Incorporated 1 May 2019 and headquartered in Gurugram, Haryana, Cannis Lupus Services India Pvt Ltd is the corporate entity behind the D2C pet-wellness brand "Fur Ball Story" (furballstory.com).
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Cannis Lupus Services India Private Limited |
|---|---|
| CIN | U74999HR2019PTC080076 |
| PAN | AAICC1586E (confirmed — Tofler and TheCompanyCheck agree) |
| Status | Active |
| Listing | Unlisted private limited company (not listed on any stock exchange). Note: its investor Emami Limited is a listed entity (BSE/NSE: EMAMILTD) and discloses this investment as a related-party transaction in its own filings. |
| Incorporated | 01 May 2019 (confirmed — Tofler and TheCompanyCheck agree). One secondary aggregator snippet showed "01 Dec 2019" — treated as an outlier/error and not used. |
| ROC | Conflicting: TheCompanyCheck lists RoC-Haryana; Tofler/Falconebiz/other aggregators list RoC-Delhi. Not resolved — flagged as a source conflict rather than confirmed. |
| Sector (NIC) | MCA classification: "Other business activities n.e.c." (Professional, Scientific & Technical Activities) per Tofler/Falconebiz — consistent with a pet-wellness D2C manufacturer/retailer. TheCompanyCheck separately tagged it under "Business Services – cafe/F&B services," which does not match the company's actual pet-care business and is treated as a likely mis-tag on that source. |
| Registered address | Unit No. 504, 5th Floor, Tower-B, Unitech Business Zone, Nirvana Country, South City-2, Sector-50, Gurgaon (Gurugram), Haryana – 122018 |
| Authorized capital | ₹50,00,000 (₹50 lakh) — confirmed, 2 sources agree |
| Paid-up capital | ₹2,44,000 (₹2.44 lakh) — confirmed by Tofler and TheCompanyCheck. One older search snippet showed ₹2,52,370 — minor conflict, not reconciled. |
Business Overview
Confirmed- Incorporated 1 May 2019 and headquartered in Gurugram, Haryana, Cannis Lupus Services India Pvt Ltd is the corporate entity behind the D2C pet-wellness brand "Fur Ball Story" (furballstory.com)
- It manufactures and sells Ayurvedic/veterinary wellness products for dogs and cats — digestive stimulants, anti-fungal/skin-protection creams, tick repellents, wound healers and related supplements — sold via its own app/website, marketplaces (1mg, IndiaMART) and retail
- Founded by Animesh Katiyar and Srishti Sharma (some sources also credit co-founder Arushi Dixit)
- positioned around "Ayurvedic wisdom + veterinary science" for pet immunity, digestion, skin and emotional wellbeing, with 100,000+ claimed customers and an active social/app presence (Instagram ~86K followers
- iOS/Android apps)
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Animesh Katiyar | 07603770 | Director/Shareholder, DIN 07603770 director since incorporation, 2019 | - |
| Srishti Sharma | 07603786 | Additional Director, DIN 07603786 since ~2022 | - |
| Giriraj Bagri | 07543423 | Nominee Director, DIN 07543423 since Nov 2023, likely representing investor Emami. DINs sourced from TheCompanyCheck only single source; treat DINs as partial-confidence | - |
GST Registration
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 06AAICC1586E1ZR | Haryana | AAICC1586E (confirmed — Tofler and TheCompanyCheck agree) | Active |
Primary GSTIN: 06AAICC1586E1ZR (Haryana, state code 06) — PAN AAICC1586E, status Active, Regular scheme. Sourced from a single GSTIN-lookup aggregator (microvistatech); not independently cross-verified on a second GSTIN source, but internally consistent (PAN matches MCA records, state code matches the Gurugram/Haryana registered office). Number of registrations across states: not obtained (only the Haryana GSTIN was found).
Financials
Partial / conflictingStandalone figures (company financials, as reported by Tofler/TheCompanyCheck, MCA-filing derived):
| FY2019-20 revenue | ~₹23 lakh |
|---|---|
| FY2020-21 revenue | ~₹19 lakh |
| FY2021-22 revenue | ~₹22 lakh |
| FY2022-23 revenue/turnover | ~₹46 lakh (per Business Standard/Inc42 coverage of the Emami deal) |
| FY2023-24 | revenue band reported only as "₹1 Cr–100 Cr" (TheCompanyCheck, imprecise); implied ~₹6.6 Cr based on FY25 being down 23% YoY from it |
| FY2024-25 revenue | ~₹5.1 Cr, down ~23% YoY (Tofler) |
| FY2024-25 | net worth declined ~185% YoY (implies net worth turned negative); borrowings up ~902% YoY (Tofler) |
EBITDA and PAT: not obtained (paywalled/locked on both Tofler and TheCompanyCheck). Net worth absolute figure: not obtained. All figures appear to be standalone company financials (no indication of consolidation, and the company has no disclosed subsidiaries).
Funding
ConfirmedInvestor: Emami Limited (listed FMCG major), via its corporate venture/associate-investment route:
- Jul 2022: Emami acquired an initial 30% equity stake (4,522 shares) in Cannis Lupus for an undisclosed cash consideration (Inc42, Creature Companions).
- Feb 2024: Emami invested ~₹1.95 crore via compulsorily convertible preference shares (CCPS) (Business Standard headline).
- 27 Aug 2024: Emami invested a further ₹4,99,88,956 (~₹4.99 crore) for 4,348 CCPS, taking its CCPS holding in Cannis to 100%, while its equity stake stood at 47% (Angel One, citing Emami's stock-exchange filing). Disclosed as a related-party transaction, done at arm's length, no regulatory approval required.
No other institutional investors, VC funds, or funding rounds (seed/Series A etc.) were found — Emami appears to be the sole external investor. Tracxn/PitchBook listings exist but did not surface additional named rounds beyond the Emami transactions above.
Charges / Loans
Confirmed- One open charge found: ICICI Bank Limited, ₹2.5 crore, registered 7 Nov 2024 (confirmed — Tofler and TheCompanyCheck both show this charge with matching amount/date/lender)
- No other charges reported
Competitors
Confirmed- Indian pet-care/wellness peers (D2C and Ayurvedic-adjacent segment): Heads Up For Tails (HUFT) — large omnichannel pet company spanning food/grooming/retail, materially bigger scale
- Drools — large homegrown pet-food manufacturer, bigger scale
- Supertails — well-funded (~₹125 Cr raised) e-commerce + tele-vet platform, targeting ~₹500 Cr ARR by 2026, much bigger scale
- Wiggles — wellness/grooming/Ayurvedic-oil focused brand, closest in positioning and comparable niche scale
- Just Dogs and Petsy — omnichannel pet retail/product brands, broadly comparable-to-larger scale
- Cannis Lupus/Fur Ball Story sits at the smaller, niche-Ayurvedic end of this set (~₹5 Cr revenue vs. peers' much larger revenue bases)
Frequently Asked Questions
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