Company Intelligence Profile
Lukus Brands Private Limited
Lukus Brands Private Limited is the Delhi-registered, Bengaluru-operating parent entity behind "Kreo," a venture-funded D2C brand selling gaming peripherals and content-creator electronics (audio, lighting, controllers) in India.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Lukus Brands Private Limited |
|---|---|
| CIN | U72500DL2022PTC393970 |
| PAN | AAECL9241M (Source: Falconebiz; cross-confirmed via matching PAN segment embedded in multiple GSTINs) |
| Status | Active |
| Listing | Unlisted (Private Limited Company) |
| Incorporated | 17 February 2022 |
| ROC | Registrar of Companies, Delhi (RoC-Delhi I) |
| Sector (NIC) | NIC 725 – "Maintenance and repair of office, accounting and computing machinery" (MCA classification); actual business per multiple sources: e-commerce/D2C retail of gaming & content-creator electronics (audio, lighting, controllers, accessories) under the brand "Kreo" |
| Registered address | 33 Sect A Pkt C Vasant Kunj, New Delhi, Delhi, India – 110070 (Sources: Tofler, Falconebiz, TheCompanyCheck — consistent) |
| Authorized capital | ₹10,00,000 (₹10 lakh) — consistent across Tofler, Falconebiz, TheCompanyCheck |
| Paid-up capital | ≈₹1.62–1.74 lakh (Tofler/TheCompanyCheck show ₹1,61,828; Falconebiz shows ₹1,73,928 as a slightly later figure — minor discrepancy, likely different as-of dates) |
Business Overview
Confirmed- Lukus Brands Private Limited is the legal/corporate entity operating the D2C consumer-electronics brand "Kreo" — an internet-first brand selling gaming peripherals (controllers, mice, keyboards), audio accessories, ring lights/streaming gear and related accessories, targeted at gamers and content creators
- Co-founded in 2022 by Ishan Sukul, Himanshu Gupta and (per press coverage) Niraj Chitnis
- headquartered/operating out of Bengaluru with registered office in Delhi
- Founders appeared on Shark Tank India (season 5) seeking ₹2 crore for 1% equity at a ₹200 crore valuation
- reported deal closed was ₹1 crore for 1% equity plus ₹1 crore debt at 9% interest (Sources: BusinessRemedies, Indian Retailer, YourStory, viestories — corroborated by 2+ sources)
Directors
ConfirmedConfirmed by 2 independent sources (Tofler, Falconebiz) with matching DINs:
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Ishan Sukul | 09509178 | Director since 17 Feb 2022 co-founder | - |
| Himanshu Gupta | 09589356 | Director since 6 May 2022 co-founder | - |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AAECL9241M1ZX | Karnataka | AAECL9241M (Source: Falconebiz; cross-confirmed via matching PAN segment embedded in multiple GSTINs) | Active |
| 27AAECL9241M1Z1 | Maharashtra | AAECL9241M (Source: Falconebiz; cross-confirmed via matching PAN segment embedded in multiple GSTINs) | - |
| 06AAECL9241M1Z5 | Haryana | AAECL9241M (Source: Falconebiz; cross-confirmed via matching PAN segment embedded in multiple GSTINs) | - |
| 33AAECL9241M1Z8 | Tamil Nadu | AAECL9241M (Source: Falconebiz; cross-confirmed via matching PAN segment embedded in multiple GSTINs) | - |
Partial — primary/home-state GSTIN for Delhi (registered office state) not obtained. Multiple state GSTINs identified via search aggregators (Piceapp, Masters India, KnowYourGST, FnShift), all sharing PAN AAECL9241M, status "Active/Regular": - Karnataka: 29AAECL9241M1ZX (reg. ~09 Sep 2022, verified directly on KnowYourGST — Active, Regular taxpayer, retail business, Bengaluru jurisdiction) - Maharashtra: 27AAECL9241M1Z1 (reg. 23 Jun 2022, Mumbai Suburban) - Haryana: 06AAECL9241M1Z5 (reg. 01 Jun 2023) - Tamil Nadu: 33AAECL9241M1Z8 (reg. 31 Jul 2023, Coimbatore) KnowYourGST additionally references registrations in Telangana, West Bengal and Uttar Pradesh (numbers not obtained). Aggregate: company appears to hold GST registrations in roughly 7-8 states, consistent with a pan-India e-commerce/D2C operation. Individual GSTINs are each single-source or aggregator-derived (not primary-filing verified beyond the Karnataka one) — rated partial.
Financials
Partial / conflictingPartial. Standalone figures (entity not consolidated with any subsidiary found):
- FY2025 (year ended 31 Mar 2025) Revenue: ≈₹31.45 crore, up ~284% YoY (Source: TheCompanyCheck)
- FY2024 period: Falconebiz separately reports (as ranges/growth %, exact FY not fully specified) — Revenue growth of 2154.72% YoY, Net worth increase of 99.35%, Borrowings growth of 11253.8%, Assets growth of 361.95% — figures given only as growth percentages/bands ("₹1 crore–₹100 crore" revenue range), not absolute values.
- EBITDA, PAT, absolute net worth and absolute borrowings: locked behind paid tiers on both TheCompanyCheck and Falconebiz — not obtained.
- Team size: ~19 employees as of 31 May 2025 (Source: aggregator search snippet, single-source, unverified).
Note: the FY2024 (Falconebiz) and FY2025 (TheCompanyCheck) growth figures are not directly reconcilable from what's publicly visible; treat as two separate partial data points, not a contradiction.
Funding
ConfirmedConfirmed via 2+ corroborating sources (Entrackr, Inc42, Adgully/BW Disrupt, viestories):
- Seed round: ₹6.5 crore (mix of equity + debt) led by Sauce.VC (₹3.3 Cr from Sauce.VC), with participation from Chona Family Office, Revant Bhate (Mosaic Wellness co-founder), Bala Sarda (Vahdam Teas founder), and Nikhil Bhandarkar (Panthera Peak Capital co-founder) — announced ~May 2023.
- Shark Tank India (Season 5): founders sought ₹2 crore for 1% equity (₹200 Cr valuation); reported accepted deal — ₹1 crore for 1% equity + ₹1 crore debt at 9% interest over 3 years (single-source press reports, not cross-verified with a registry filing).
- Aggregate reported (Tracxn, funding-round-names only per policy): total ~$1.59M raised across 7 rounds from 22 investors — used here only to corroborate round count/names, not as a financial figure of record.
Charges & Borrowings
Partial / conflictingPartial. TheCompanyCheck and Falconebiz agree charges exist on this entity:
- Charge holder "HRPL Restaurants Private Limited" — ₹2.00 crore — created 29 Feb 2024 (Source: Falconebiz); TheCompanyCheck shows this same ₹2 crore charge as satisfied on 01 Oct 2025.
- Additional charges per TheCompanyCheck: ₹2.00 crore registered 03 Sep 2025, and ₹50 lakh registered 24 Nov 2025 (lender/charge-holder not named — listed generically as "Others").
- Net open charges as of latest snapshot: ≈₹2.5 crore.
Relationship between Lukus Brands and "HRPL Restaurants Private Limited" (the named charge holder) is unclear from available sources — flagged as a possible related-party/lender link needing verification, not confirmed as a group entity.
Competitors
ConfirmedIndia gaming-peripherals / content-creator gear D2C competitors (named, 3-6 peers, rough scale tags — all sourced from general web search, not financial filings):
- Ant Esports (budget-to-mid gaming peripherals, established, larger volume player)
- Cosmic Byte (budget-to-mid gaming peripherals, established, similar/larger scale)
- Redgear (Hammer group brand — gaming headsets/peripherals, established mid-size)
- Redragon (imported/India-distributed budget-to-mid gaming peripherals brand, large volume)
- Zebronics / "daWg" sub-brand (large established India electronics player entering gaming peripherals)
- boAt (much larger scale D2C audio/wearables player, adjacent category, occasionally overlapping in gaming audio)
Kreo is a smaller, newer (2022-founded), venture-funded challenger brand (~₹31 crore FY25 revenue) relative to these larger incumbents.
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