Company Intelligence Profile
Round The Cocktails Private Limited
Round The Cocktails Private Limited operates as "Bartisans," a Mumbai-based D2C brand founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Round The Cocktails Private Limited |
|---|---|
| CIN | U15549MH2021PTC366081 |
| PAN | AALCR2189R — confirmed (Tofler; matches PAN prefix embedded in GSTIN 27AALCR2189R1ZD, cross-verified via piceapp/knowyourgst GST search). |
| Status | Active (Private, Non-Government Company) — confirmed via Tofler and TheCompanyCheck. |
| Listing | Unlisted (private limited company). Confirmed — TheCompanyCheck. |
| Incorporated | 19 August 2021 (Tofler, TheCompanyCheck). Note: one Falconebiz search snippet said 18 August 2021 — minor date discrepancy across sources; 19 Aug 2021 is the majority/primary-source figure and is used here. |
| ROC | RoC Mumbai (Tofler shows RoC field as "Maharashtra"; TheCompanyCheck/search snippets say "Registrar of Companies, ROC Mumbai"). Confirmed. |
| Sector (NIC) | Manufacturing — Food, beverages and tobacco products; specifically "Manufacture of other non-alcoholic beverages" / non-alcoholic ready-to-pour cocktail & mocktail mixers (Tofler, TheCompanyCheck, Zaubacorp snippet). DPIIT-recognised startup (TheCompanyCheck). |
| Registered address | 168, Bldg No. 6, Mittal Industrial Estate, Andheri Kurla Road, Andheri (E), Mumbai, Mumbai Suburban, Maharashtra – 400059. Confirmed across Tofler, TheCompanyCheck, and GST filing address (1st Floor, same building). |
| Authorized capital | ₹10,00,000 (₹10 Lakh) — confirmed (Tofler + TheCompanyCheck agree). |
| Paid-up capital | ₹1,61,000 (₹1.61 Lakh) — confirmed (Tofler + TheCompanyCheck agree). |
Business Overview
Confirmed- Round The Cocktails Private Limited operates as "Bartisans," a Mumbai-based D2C brand founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas
- It manufactures and sells all-natural, 0% ABV, ready-to-pour cocktail and mocktail mixers (17+ SKUs) made from real fruits, herbs and spices — sold as individual bottles, combo packs and gift boxes, designed to be mixed with spirits (gin, vodka, tequila, whisky, rum) or enjoyed alone as mocktails
- The brand started during the pandemic delivering made-to-order mixers in Mumbai before scaling pan-India via bartisans.in, Blinkit, Zepto, Amazon and Firstclub
- Quick commerce is now its largest channel (~65% of sales, per July 2026 press coverage), and the company was featured on Shark Tank India Season 3
- Sources: Bartisans website (bartisans.in), TheCompanyCheck, HonestWebs Shark Tank coverage, just-drinks.com/Business Standard funding coverage
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Jordan Mascarenhas | 09287153 | - | - |
GST Registration
Confirmed| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27AALCR2189R1ZD | Maharashtra | AALCR2189R — confirmed (Tofler; matches PAN prefix embedded in GSTIN 27AALCR2189R1ZD, cross-verified via piceapp/knowyourgst GST search). | Active |
Primary GSTIN: 27AALCR2189R1ZD (Maharashtra) — confirmed via piceapp.com GST lookup and corroborated by search-indexed knowyourgst.com listing. PAN embedded: AALCR2189R (matches Tofler PAN). Registration date: 06 Oct 2021. Status: Active, Regular taxpayer. Principal place of business: 1st Floor, 168, Bldg No 6, Mittal Industrial Estate, Andheri Kurla Road, Andheri East, Mumbai. Home state: Maharashtra. Number of GST registrations: only 1 GSTIN state (Maharashtra) identified for the company entity itself — the "40+ operational locations" figure surfaced by piceapp appears to reference additional principal/additional places of business within Maharashtra under the same GSTIN, not separate state registrations; not independently verified, so treated as partial. No other state GSTINs found — likely single-state (Maharashtra) registration given company scale.
Financials
Partial / conflictingFigures conflict slightly across sources/vintages — reporting standalone, non-consolidated (no subsidiaries known):
- FY2023 (audited, per Business Standard/just-drinks.com coverage of Tilaknagar's Sept 2024 investment filing): Turnover ₹0.73 Cr; Net worth ₹0.57 Cr.
- FY2024 (unaudited, same source): Turnover ₹3.5 Cr; Net worth ₹0.35 Cr. (A separate search snippet cited "₹3.55 Cr" for FY ending 31 Mar 2024 — consistent within rounding.)
- FY2025 (per TheCompanyCheck/search-indexed data): Revenue ₹3.11 Cr, down ~13% YoY.
- EBITDA, PAT, net worth (FY25), and total borrowings: not obtained — locked behind premium/paywalled reports on Tofler and TheCompanyCheck.
- No registered charges/secured borrowings with RoC (confirmed — both Tofler and TheCompanyCheck state "no charges registered").
Status: partial (revenue figures confirmed via 2+ sources per year but EBITDA/PAT/net worth for latest FY not obtained).
Funding History
Partial / conflictingTotal funding raised: reported by Tracxn as ~$913K across rounds (used only for round-name/investor cross-reference per instructions; dollar figures not independently verified and likely approximate). Confirmed round history via primary press (Business Standard, just-drinks.com, Indian Retailer, Hospitality Biz India, ScanX, Globe and Mail/TipRanks, Investing.com): 1. Aug 2021 — initial seed / founder capital (amount not disclosed). 2. Jun 2023 — seed round (per Tracxn indexing; investors not confirmed by primary source). 3. 19 Sep 2024 — Tilaknagar Industries Ltd. invested ₹8.03 Cr for an initial 22.65% stake (Finance Committee approval, per Investing.com/just-drinks.com) — primary strategic/corporate investment, not a traditional VC round. 4. 26 Jun 2026 (approved) / disbursed 7 Jul 2026 — Tilaknagar Industries infused an additional ₹2 Cr, raising its holding from 36.17% to 41.45% (fully diluted), per Business Standard, Hospitality Biz India, Indian Retailer, ScanX, Globe and Mail (TipRanks). Other cited investors (via Tracxn, unconfirmed by primary press): Little Black Book, RPSG Capital Ventures — noted as partial/unconfirmed. Status: partial — Tilaknagar tranches confirmed by multiple primary financial news sources; earlier seed investors not corroborated beyond Tracxn.
Charges / Borrowings
ConfirmedNo open/registered charges or secured borrowings with the RoC — confirmed by both Tofler and TheCompanyCheck independently.
Competitors
Partial / conflictingIndia-focused RTD/cocktail-mixer and adjacent non-alcoholic beverage peers (named, with rough scale tags, per Tracxn competitor listing and general market searches): 1. Svami (India's first artisanal tonic-water/mixer brand) — comparable D2C scale, backed by collaborations with Moët Hennessy India. 2. Jimmy's Cocktails — RTD cocktails/mixers, strong modern-trade + online presence, likely larger revenue scale. 3. Sober & Co. / Indie Cocktail / Drinktales — smaller/comparable D2C cocktail-mixer startups (per Tracxn "newest competitors"). 4. Parle Agro — large legacy beverage major (Frooti, Appy) listed by Tracxn as a broad-category "competitor," but vastly larger scale — included for category context only, not a direct peer. 5. Maxx Beverages, Xalta Food and Beverages — smaller regional F&B/beverage manufacturers, included per Tracxn's competitor set. Note: competitor list quality is moderate — sourced mainly from Tracxn's algorithmic "similar companies" plus general market articles (LBB, Indian Retailer "Top 5 Cocktail Mixer Brands"), not independently verified for exact revenue comparability.
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