Company Intelligence Profile
Since99 Apparel Private Limited
Since99 Apparel Private Limited is the registered corporate entity (incorporated 24 Aug 2022, Mumbai) behind "Freakins," a direct-to-consumer (D2C) denim and apparel brand that started as women-focused in 2019 and expanded into menswear in February 2023, targeting Gen-Z consumers with a "Fits That Move With You" posit…
Last updated 11 August 2026
Since99 Apparel Private Limited operates "Freakins," a direct-to-consumer denim and apparel brand catering to Gen-Z consumers and offering over 1,500 SKUs. The company, headquartered in Mumbai, reported revenues of ₹72.49 crore for FY25, reflecting a 160% year-over-year growth. It has raised approximately $7.85 million across five funding rounds, with a notable $4 million seed round led by Matrix Partners India and Blume Ventures.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Since99 Apparel Private Limited |
|---|---|
| CIN | U18109MH2022PTC389125 |
| PAN | ABJCS2364L |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) — source: TheCompanyCheck |
| Incorporated | 24 August 2022 |
| ROC | RoC-Mumbai (Maharashtra) |
| Sector (NIC) | NIC: Manufacture of wearing apparel, except fur apparel / "n.e.c." (apparel manufacturing) |
| Registered address |
|
| Authorized capital | ₹97,00,000 (₹97 lakh) |
| Paid-up capital | ₹60,15,905 (~₹60.16 lakh).2 lakh — disregarded, likely stale) |
Business Overview
- Since99 Apparel Private Limited is the registered corporate entity (incorporated 24 Aug 2022, Mumbai) behind "Freakins," a direct-to-consumer (D2C) denim and apparel brand that started as women-focused in 2019 and expanded into menswear in February 2023, targeting Gen-Z consumers with a "Fits That Move With You" positioning
- The brand offers 1,500+ SKUs across 35+ categories, sold via its own e-commerce site (freakins.com) and omnichannel retail
- Co-founded by Puneet Anil Sehgal (ex-Nykaa Chief Strategy Officer, ex-Hopscotch, ex-Amazon) and Shaan Saminbhai Shah (Ahmedabad textile-family background providing early manufacturing access); brand-level press also credits Sachin Shah as a co-founder, though he is not a registered director
- Sources: Inc42, Just-Style, Business Remedies, freakins.com
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Puneet Anil Sehgal | 00864021 | Director | 20 Dec 2022 |
| Shaan Saminbhai Shah | 08565550 | Director | 26 May 2023 |
GST Registrations
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27ABJCS2364L1ZV | Maharashtra | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | Active |
| 24ABJCS2364L1Z1 | Gujarat | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | Active |
| 06ABJCS2364L1ZZ | Haryana | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | - |
Primary/home-state GSTIN (Maharashtra): 27ABJCS2364L1ZV, registered 18/11/2022, status Active, Regular scheme — KnowYourGST. Additional registrations found: Gujarat 24ABJCS2364L1Z1 (registered 31/01/2023, Active, factory/manufacturing address in Ahmedabad) — KnowYourGST; and a Haryana GSTIN 06ABJCS2364L1ZZ referenced on the Gujarat GST page (not independently verified on its own page — partial). PAN across all: ABJCS2364L. Total registrations found: 3 states (Maharashtra, Gujarat, Haryana) — Haryana unverified independently, so "confirmed" for MH & GJ, "partial" for HR.
Financials
- ₹22–23 crore. FY25 (year ended 31 Mar 2025) revenue: ₹72.49 crore, reported as +160% YoY — single-source, so "partial" confidence
- standalone entity-level figure, presentation basis (standalone vs consolidated) not stated by source. Employee count ~49 as of March 2025. EBITDA, PAT, net worth and total borrowings: not obtained. Open charges/borrowings noted at ~₹20 crore by Falconebiz
Funding
- Total funding raised (as "Freakins," the D2C brand operated by Since99 Apparel Pvt Ltd): reported ~$7.85M across 5 rounds from ~38 investors
- Key confirmed round: $4M seed, announced 5 July 2023, led by Matrix Partners India and Blume Ventures, with 30+ angels including Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness) — corroborated by Inc42, TheWeekendLeader, Just-Style, and Z47 (Matrix's site)
- A later article references "SAPL Industries" investing in Freakins — relationship/amount not verified; flagged rather than asserted to avoid entity confusion (unclear if independent investor or related party)
Charges & Borrowings
- Falconebiz indicates ~₹20 crore in open charges/borrowings against the company — single source only, not cross-verified; treat as partial/unconfirmed
- No charge instrument IDs, chargeholder names, or dates were obtainable from free-tier content
Competitors
- Freakins (Since99 Apparel) competes in India's D2C women's/Gen-Z denim-apparel space against: 1) Snitch — fast-growing D2C menswear ("ZARA of India" positioning), similar scale/stage
- 2) Bewakoof — larger, more established (founded 2012) digital-first apparel brand, bigger scale
- 3) High Star (Mensa-owned) — denim-focused peer, comparable scale, cited by Tracxn as a top competitor
- 4) Nobero — D2C apparel brand often grouped with this cohort
- 5) International denim majors referenced as competitive category (Levi Strauss, Lee, Wrangler, Pepe Jeans) — much larger/legacy scale, not direct D2C-stage peers
- Source: Tracxn (competitor names only, per sourcing rule) plus Inc42/press coverage for market positioning
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