Company Intelligence Profile
Since99 Apparel Private Limited
Since99 Apparel Private Limited is the registered corporate entity (incorporated 24 Aug 2022, Mumbai) behind "Freakins," a direct-to-consumer (D2C) denim and apparel brand that started as women-focused in 2019 and expanded into menswear in February 2023, targeting Gen-Z consumers with a "Fits That Move With You" posit…
CIN: U18109MH2022PTC389125ActiveRoC-Mumbai (Maharashtra) — confirmed, Tofler/Falconebiz/TheCompanyCheckConfidence: high on identity/directors/GST/funding
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Since99 Apparel Private Limited |
|---|---|
| CIN | U18109MH2022PTC389125 |
| PAN | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST |
| Status | Active |
| Listing | Unlisted (private limited company; not listed on any stock exchange) — source: TheCompanyCheck |
| Incorporated | 24 August 2022 — confirmed via Tofler, Falconebiz, TheCompanyCheck (all 3 agree; one WebSearch snippet said 24 Dec 2022, likely a stale mirror — treat 24 Aug 2022 as correct given 3-source agreement) |
| ROC | RoC-Mumbai (Maharashtra) — confirmed, Tofler/Falconebiz/TheCompanyCheck |
| Sector (NIC) | NIC: Manufacture of wearing apparel, except fur apparel / "n.e.c." (apparel manufacturing); TheCompanyCheck also tags it Fashion Retail / Textile, leather & apparel products — confirmed via 3 sources |
| Registered address | SH 61, Hsg Elec Sub Division No. II, JVPD Shopping Centre, Irla, Vile Parle West, Mumbai City, Mumbai, Maharashtra, India – 400049 — confirmed via Tofler, Falconebiz, TheCompanyCheck (GST address variant: Juhu Supreme Shopping Centre, Office No. 61, 2 Gulmohar Cross Road No. 9, JVPD, Mumbai 400049 per KnowYourGST) |
| Authorized capital | ₹97,00,000 (₹97 lakh) — confirmed, Tofler + Falconebiz + TheCompanyCheck all agree (one older WebSearch-indexed snippet, likely stale/Zaubacorp-derived, showed ₹56.5 lakh — disregarded as blocked/outdated source) |
| Paid-up capital | ₹60,15,905 (~₹60.16 lakh) — confirmed, same 3 sources agree (older snippet showed ₹25.2 lakh — disregarded, likely stale) |
Business Overview
Confirmed- Since99 Apparel Private Limited is the registered corporate entity (incorporated 24 Aug 2022, Mumbai) behind "Freakins," a direct-to-consumer (D2C) denim and apparel brand that started as women-focused in 2019 and expanded into menswear in February 2023, targeting Gen-Z consumers with a "Fits That Move With You" positioning
- The brand offers 1,500+ SKUs across 35+ categories, sold via its own e-commerce site (freakins.com) and omnichannel retail
- Co-founded by Puneet Anil Sehgal (ex-Nykaa Chief Strategy Officer, ex-Hopscotch, ex-Amazon) and Shaan Saminbhai Shah (Ahmedabad textile-family background providing early manufacturing access)
- brand-level press also credits Sachin Shah as a co-founder, though he is not a registered director
- Sources: Inc42, Just-Style, Business Remedies, freakins.com
Directors
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Puneet Anil Sehgal | 00864021 | Director, appointed 20 Dec 2022 (co-founder & CEO of the Freakins brand | 20 Dec 2022 |
GST Registrations
Confirmed| GSTIN | State | PAN | Status |
|---|---|---|---|
| 27ABJCS2364L1ZV | Maharashtra | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | Active |
| 24ABJCS2364L1Z1 | Gujarat | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | Active |
| 06ABJCS2364L1ZZ | Haryana | ABJCS2364L — confirmed via Tofler and cross-checked against GSTIN prefix (27ABJCS2364L1ZV) on KnowYourGST | - |
Primary/home-state GSTIN (Maharashtra): 27ABJCS2364L1ZV, registered 18/11/2022, status Active, Regular scheme — KnowYourGST. Additional registrations found: Gujarat 24ABJCS2364L1Z1 (registered 31/01/2023, Active, factory/manufacturing address in Ahmedabad) — KnowYourGST; and a Haryana GSTIN 06ABJCS2364L1ZZ referenced on the Gujarat GST page (not independently verified on its own page — partial). PAN across all: ABJCS2364L. Total registrations found: 3 states (Maharashtra, Gujarat, Haryana) — Haryana unverified independently, so "confirmed" for MH & GJ, "partial" for HR.
Financials
Partial / conflicting- FY23 revenue: ₹22–23 crore (Inc42, at time of July 2023 funding round)
- FY25 (year ended 31 Mar 2025) revenue: ₹72.49 crore, reported as +160% YoY (TheCompanyCheck) — single-source, so "partial" confidence
- standalone entity-level figure, presentation basis (standalone vs consolidated) not stated by source
- Employee count ~49 as of March 2025 (TheCompanyCheck)
- EBITDA, PAT, net worth and total borrowings: not obtained (locked behind premium tiers on TheCompanyCheck/Falconebiz)
- Open charges/borrowings noted at ~₹20 crore by Falconebiz (single source, unverified — treat as partial/indicative only, could reflect facility limit rather than drawn debt)
Funding
Confirmed- Total funding raised (as "Freakins," the D2C brand operated by Since99 Apparel Pvt Ltd): reported ~$7.85M across 5 rounds from ~38 investors (Tracxn — used only for round-count/name per rule)
- Key confirmed round: $4M seed, announced 5 July 2023, led by Matrix Partners India and Blume Ventures, with 30+ angels including Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness) — corroborated by Inc42, TheWeekendLeader, Just-Style, and Z47 (Matrix's site)
- A later article references "SAPL Industries" investing in Freakins — relationship/amount not verified
- flagged rather than asserted to avoid entity confusion (unclear if independent investor or related party)
Charges & Borrowings
Partial / conflicting- Falconebiz indicates ~₹20 crore in open charges/borrowings against the company — single source only, not cross-verified
- treat as partial/unconfirmed
- No charge instrument IDs, chargeholder names, or dates were obtainable from free-tier content
Competitors
Confirmed- Freakins (Since99 Apparel) competes in India's D2C women's/Gen-Z denim-apparel space against: 1) Snitch — fast-growing D2C menswear ("ZARA of India" positioning), similar scale/stage
- 2) Bewakoof — larger, more established (founded 2012) digital-first apparel brand, bigger scale
- 3) High Star (Mensa-owned) — denim-focused peer, comparable scale, cited by Tracxn as a top competitor
- 4) Nobero — D2C apparel brand often grouped with this cohort (not directly confirmed as a named competitor in sources, included as category peer — partial)
- 5) International denim majors referenced as competitive category (Levi Strauss, Lee, Wrangler, Pepe Jeans) — much larger/legacy scale, not direct D2C-stage peers
- Source: Tracxn (competitor names only, per sourcing rule) plus Inc42/press coverage for market positioning
Frequently Asked Questions
What does Since99 Apparel Private Limited do?
Since99 Apparel Private Limited is the registered corporate entity (incorporated 24 Aug 2022, Mumbai) behind "Freakins," a direct-to-consumer (D2C) denim and apparel brand that started as women-focused in 2019 and expanded into menswear in February 2023, targeting Gen-Z consumers with a "Fits That Move With You" posit…
What is the CIN of Since99 Apparel Private Limited?
The Corporate Identification Number (CIN) of Since99 Apparel Private Limited is U18109MH2022PTC389125.
Where is Since99 Apparel Private Limited registered?
Since99 Apparel Private Limited is registered with RoC-Mumbai (Maharashtra) — confirmed, Tofler/Falconebiz/TheCompanyCheck. Registered address: SH 61, Hsg Elec Sub Division No. II, JVPD Shopping Centre, Irla, Vile Parle West, Mumbai City, Mumbai, Maharashtra, India – 400049 — confirmed via Tofler, Falconebiz, TheCompanyCheck (GST address variant: Juhu Supreme Shopping Centre, Office No.
When was Since99 Apparel Private Limited incorporated?
Since99 Apparel Private Limited was incorporated on 24 August 2022 — confirmed via Tofler, Falconebiz, TheCompanyCheck (all 3 agree; one WebSearch snippet said 24 Dec 2022, likely a stale mirror — treat 24 Aug 2….
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