Company Intelligence Profile
Viralcurry Digital Private Limited
Delhi-based D2C color-cosmetics company operating the Praush Beauty brand (formerly Plume), incorporated 2014, promoted by Garima Juneja and Gaurav Mishra.
Last updated 4 August 2026
Viralcurry Digital Private Limited operates Praush Beauty, a Delhi-based D2C color-cosmetics brand. Rebranded from Plume in January 2023, the company achieved approximately Rs 14.78 Cr in operating revenue for the fiscal year ending March 2024, marking an 18% year-over-year growth. It has raised about USD 431K in funding across three rounds.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Viralcurry Digital Private Limited |
|---|---|
| CIN | U52100DL2014PTC266737 |
| PAN | AAECV7815K (derived from GSTIN; confirmed on GST source) |
| Status | Active |
| Listing | Unlisted (private limited company) |
| Incorporated | 21 March 2014 |
| ROC | RoC-Delhi (RoC-Delhi I) |
| Sector (NIC) |
|
| Registered address | Unit No. 461, 4th Floor, Plot No. 06, Vegas Mall, Sector 14, District Court Complex Dwarka, South West Delhi, New Delhi, Delhi - 110075 |
| Authorized capital |
|
| Paid-up capital | Rs 25,64,270 (Rs ~25.64 lakh). |
Business Overview
- Viralcurry Digital Private Limited runs "Praush Beauty" (rebranded from "Plume" in Jan 2023), an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi
- The company is DPIIT-recognised as a startup
- It began as a digital media/marketing services entity (former name Viralcurry Digital Media And Marketing Services Private Limited) before pivoting to beauty
- Founders describe it as an omni-channel cosmetics brand that has been expanding its product categories in India
Directors & DINs
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Garima Juneja | 06828924 | - | 21 March 2014 |
GST Registration
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAECV7815K2ZW | Delhi | AAECV7815K (derived from GSTIN; confirmed on GST source) | Active |
Primary GSTIN: 07AAECV7815K2ZW (Delhi, state code 07). PAN: AAECV7815K. Home state: Delhi. GST registration date: 21 September 2017. Taxpayer type: Private Limited Company. Status: Active. Nature of business: Supplier of Services, Warehouse/Depot, Office/Sale Office. Number of registrations under PAN: not obtained (only the Delhi registration identified). (Source: gst.iadv.io GSTIN page; GSTIN corroborated by Tracxn.)
Financials
- Latest available: FY ending 31 March 2024 — Operating revenue Rs 14.78 Cr (approx.), up ~18% YoY. EBITDA: not obtained
- PAT/Net profit: not obtained
- Net worth: not obtained
- Borrowings: see charges
- Latest balance sheet filed 31 March 2025; last AGM 30 September 2025
- CONFLICT: Tofler's free page displayed older FY2021 figures (operating revenue under Rs 1 Cr); the Rs 14.78 Cr FY2024 figure is the current one per TheCompanyCheck and Tracxn
- Standalone figures; no consolidated statements identified
Funding
- Total funding ~USD 431K across 3 rounds
- First round 31 Jan 2022; latest an Angel round on 31 March 2024 with 9 investors participating
- Specific investor names and round sizes not obtained
- Brand also promoted via founder-led/angel backing
Charges & Loans
- Open charge: State Bank of India — Rs 2.5 Cr, registered 31 January 2025 (status: Open)
- Satisfied charge: Rs 30 lakh, registered 14 December 2022, satisfied 11 January 2024
Legal Cases
- Three orders in Delhi High Court in 2022: Pureplay Skin Sciences (India) Private Limited vs Viralcurry Digital Private Limited — dated 19 July 2022, 3 August 2022 and 24 August 2022, before Justice Jyoti Singh; matters relate to a settlement agreement
- No other litigation identified
Competitors
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