Company Intelligence Profile
Viralcurry Digital Private Limited
Delhi-based D2C color-cosmetics company operating the Praush Beauty brand (formerly Plume), incorporated 2014, promoted by Garima Juneja and Gaurav Mishra.
CIN: U52100DL2014PTC266737ActiveRoC-Delhi (RoC-Delhi I)Confidence: high
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Viralcurry Digital Private Limited |
|---|---|
| CIN | U52100DL2014PTC266737 |
| PAN | AAECV7815K (derived from GSTIN; confirmed on GST source) |
| Status | Active |
| Listing | Unlisted (private limited company) |
| Incorporated | 21 March 2014 |
| ROC | RoC-Delhi (RoC-Delhi I) |
| Sector (NIC) | Non-specialized retail trade in stores / advertising & media services; NIC class 4711-type retail trade (per MCA classification). Operationally a D2C color-cosmetics brand. |
| Registered address | Unit No. 461, 4th Floor, Plot No. 06, Vegas Mall, Sector 14, District Court Complex Dwarka, South West Delhi, New Delhi, Delhi - 110075 |
| Authorized capital | Rs 50,00,000 (Rs 50 lakh) — confirmed by Falconebiz, TheCompanyCheck and Tracxn. NOTE: Tofler free page showed a conflicting Rs 11 lakh authorized / Rs 1.1 lakh paid-up, which appears stale; 3 sources agree on Rs 50L / Rs 25.64L. |
| Paid-up capital | Rs 25,64,270 (Rs ~25.64 lakh) — confirmed by Falconebiz, TheCompanyCheck and Tracxn. |
Business Overview
Confirmed- Viralcurry Digital Private Limited runs "Praush Beauty" (rebranded from "Plume" in Jan 2023), an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi
- The company is DPIIT-recognised as a startup
- It began as a digital media/marketing services entity (former name Viralcurry Digital Media And Marketing Services Private Limited) before pivoting to beauty
- Founders describe it as an omni-channel cosmetics brand that has been expanding its product categories in India
- (Sources: TheCompanyCheck, YourStory/PLUME Beauty profile, infashionbusiness.com, founder LinkedIn.)
Directors & DINs
Confirmed| Name | DIN | Role | Appointed |
|---|---|---|---|
| Garima Juneja | 06828924 | appointed 21 March 2014 CEO / co-founder. Gaurav Mishra; appointed 21 March 2014 co-founder. Both DINs confirmed by Falconebiz and Tofler 2 sources agree. | 21 March 2014 |
GST Registration
Confirmed| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AAECV7815K2ZW | Delhi | AAECV7815K (derived from GSTIN; confirmed on GST source) | Active |
Primary GSTIN: 07AAECV7815K2ZW (Delhi, state code 07). PAN: AAECV7815K. Home state: Delhi. GST registration date: 21 September 2017. Taxpayer type: Private Limited Company. Status: Active. Nature of business: Supplier of Services, Warehouse/Depot, Office/Sale Office. Number of registrations under PAN: not obtained (only the Delhi registration identified). (Source: gst.iadv.io GSTIN page; GSTIN corroborated by Tracxn.)
Financials
Partial / conflicting- Latest available (standalone, per TheCompanyCheck / Tracxn): FY ending 31 March 2024 — Operating revenue Rs 14.78 Cr (approx.), up ~18% YoY
- EBITDA: not obtained (behind paywall)
- PAT/Net profit: not obtained
- Net worth: not obtained (Tofler noted book net worth up ~19.56% YoY in an earlier year)
- Borrowings: see charges
- Latest balance sheet filed 31 March 2025
- last AGM 30 September 2025
- CONFLICT: Tofler's free page displayed older FY2021 figures (operating revenue under Rs 1 Cr)
- the Rs 14.78 Cr FY2024 figure is the current one per TheCompanyCheck and Tracxn
- Standalone figures
- no consolidated statements identified
Funding
Partial / conflicting- Total funding ~USD 431K across 3 rounds (per Tracxn, used for round data only)
- First round 31 Jan 2022
- latest an Angel round on 31 March 2024 with 9 investors participating
- Specific investor names and round sizes not obtained
- Brand also promoted via founder-led/angel backing
Charges & Loans
Confirmed- Open charge: State Bank of India — Rs 2.5 Cr, registered 31 January 2025 (status: Open)
- Satisfied charge: Rs 30 lakh, registered 14 December 2022, satisfied 11 January 2024
- (Source: TheCompanyCheck.)
Legal Cases
Confirmed- Three orders in Delhi High Court in 2022: Pureplay Skin Sciences (India) Private Limited vs Viralcurry Digital Private Limited — dated 19 July 2022, 3 August 2022 and 24 August 2022, before Justice Jyoti Singh
- matters relate to a settlement agreement
- (Source: Indian Kanoon.) No other litigation identified
Competitors
Partial / conflicting- D2C / color-cosmetics peers in India: Sugar Cosmetics (large, VC-backed), MyGlamm / Good Glamm Group (large), Swiss Beauty (large), Renee Cosmetics (mid), Insight Cosmetics (mid), Faces Canada (mid)
- Praush is small/early-stage relative to these
Frequently Asked Questions
What does Viralcurry Digital Private Limited do?
Delhi-based D2C color-cosmetics company operating the Praush Beauty brand (formerly Plume), incorporated 2014, promoted by Garima Juneja and Gaurav Mishra.
What is the CIN of Viralcurry Digital Private Limited?
The Corporate Identification Number (CIN) of Viralcurry Digital Private Limited is U52100DL2014PTC266737.
Where is Viralcurry Digital Private Limited registered?
Viralcurry Digital Private Limited is registered with RoC-Delhi (RoC-Delhi I). Registered address: Unit No. 461, 4th Floor, Plot No. 06, Vegas Mall, Sector 14, District Court Complex Dwarka, South West Delhi, New Delhi, Delhi - 110075
When was Viralcurry Digital Private Limited incorporated?
Viralcurry Digital Private Limited was incorporated on 21 March 2014.
Looking for business funding?
Recur Club is India's largest AI-native debt platform - working capital, term loans and structured debt from 150+ lending partners, without diluting equity.