Finance D2C Festive Inventory - Without Giving Up Equity
One application. 125+ lenders compete to fund you. Keep 100% of your equity.
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No commitments, no fees.
Trusted by India's Fastest-Growing Companies
The festive sale can make your year - if your stock lands in time
For a D2C brand, the Diwali and BFCM window can be 40%+ of annual sales, but festive stock has to be paid for 8-12 weeks ahead of the peak - exactly when your ad spend also needs to ramp to fuel demand.
Bank sanctions can't move fast enough for a seasonal window, and equity is a permanent cost for a 90-day need. Miss the funding window and you under-stock your biggest quarter, then watch bestsellers go out of stock mid-sale.
₹3,000 Cr+ deployed
across 2,000+ companies
Why debt fits festive inventory
Equity is a permanent cost for a 90-day need
Festive inventory is a short, predictable cycle - buy, sell through, repay. Don't fund a seasonal build with permanent dilution.
Banks are too slow for seasonal windows
Traditional timelines mean the sanction arrives after your suppliers' cut-off, and after competitors have locked their stock.
Recur Club funds ahead of the peak
One application, termsheet in 48 hours, and capital in place 8-12 weeks before the season. Collateral-free options included.
Plan your festive inventory budget
Estimate the stock budget for your festive target - and when to apply so funds land before supplier cut-offs.
Inventory budget to hit that target
₹2 Cr – ₹2.8 Cr
Typical stock cost at 40–55% of festive sales
Apply by
8–12 weeks before peak
Termsheet in 48 hrs, funds in 5–7 days - in time for supplier cut-offs
Recommended: Revenue-Based Financing
How it works
Apply before the season
Share revenue, GST, and sell-through data in one simple application - ideally 8-12 weeks before the peak.
Get matched & compare
125+ lenders compete to fund your festive build with a termsheet sized to your season.
Stock up in time
Accept terms, complete digital documentation, and get capital in hand to pay suppliers ahead of the rush.
Which product fits this need
Sectors that use this most
Backed by 125+ lending partners
One application. Access to India's leading banks, NBFCs, and funds.
Are you eligible?
If you tick these boxes, you can have an indicative termsheet in your inbox within 48 hours.
Check my fundingFrequently Asked Questions
Own the festive season - fully stocked, fully funded
Estimate your festive inventory line in minutes. One application, 125+ lenders, zero equity dilution.