Company Intelligence Profile
Marketing King Online Private Limited
Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma.
CIN: U47713DL2020PTC366031ActiveRegistrar of Companies, DelhiConfidence: medium
AI OverviewGenerated from public records
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
Company Identity
Confirmed| Registered name | Marketing King Online Private Limited |
|---|---|
| CIN | U47713DL2020PTC366031 |
| PAN | AANCM5629H (confirmed — Tofler; consistent with GSTIN 07AANCM5629H1Z4 PAN segment) |
| Status | Active |
| Listing | Not listed (unlisted private company) |
| Incorporated | 12 July 2020 (confirmed — agreed by Tofler, Falconebiz, TheCompanyCheck; ZaubaCorp's "12 Dec 2020" is an outlier from a blocked source and disregarded) |
| ROC | Registrar of Companies, Delhi |
| Sector (NIC) | NIC/sector not precisely coded by sources; TheCompanyCheck tags "Consumer Goods / Footwear manufacturing / Retail trading" (partial — single-source classification, not an official NIC code) |
| Registered address | B1/H3, Mohan Co-operative, Mathura Road, Industrial Area, Block B, Badarpur (South Delhi), New Delhi, Delhi, India – 110044 (confirmed across Tofler, Falconebiz, TheCompanyCheck). Note: one LinkedIn/business listing shows a different address (T/F, Plot No-11, Kh No 61/19/1, Anapurna Apartment, New Delhi, DL 110045) — likely an operational/warehouse address, not the current MCA-registered address; registered address above is treated as authoritative. |
| Authorized capital | Rs. 15,00,000 (Rs. 15 Lakh) — confirmed (Tofler, Falconebiz, ZaubaCorp all agree) |
| Paid-up capital | Rs. 1,00,000 (Rs. 1 Lakh) — confirmed (Tofler, Falconebiz, ZaubaCorp all agree) |
Business Overview
Confirmed- Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma
- Attitudist makes vegan, cruelty-free, handcrafted men's footwear (formal shoes, boots, lace-ups, slip-ons, sandals) starting around ₹999, positioned against Bata, Campus, Liberty Shoes, Relaxo, and newer D2C players like Neeman's and Solethreads
- Per YourStory (2023), the brand had built a base of 3+ lakh customers and was dispatching ~30,000 orders/month, with FY22-23 revenue of ~₹25 Cr, targeting ₹50 Cr by 2025
- The company is a DPIIT-recognised startup and reported ~4-11 employees (sources vary: EPFO filing shows 4 as of Mar 2024
- LinkedIn/Tracxn list "11-50")
- Sources: YourStory, Inc42, TheCompanyCheck, Tracxn
Directors
Partial / conflicting| Name | DIN | Role | Appointed |
|---|---|---|---|
| Shivam Mishra | 08790920 | - | - |
GST Registration
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AANCM5629H1Z4 | Delhi | AANCM5629H (confirmed — Tofler; consistent with GSTIN 07AANCM5629H1Z4 PAN segment) | Active |
Primary GSTIN: 07AANCM5629H1Z4 (state code 07 = Delhi, matching RoC/home state). PAN embedded: AANCM5629H (matches Tofler's PAN). Registered under GST from ~25 Sep 2020, status reported Active. Source: Masters India (mastersindia.co) — only one independent source located, so this is PARTIAL confidence (not cross-verified by a second registry). Number of registrations beyond the Delhi GSTIN: not obtained.
Financials
Partial / conflicting- FY2024 (year ended 31 Mar 2024), standalone, unaudited/estimate basis per aggregator data (not sourced to an audited filing PDF): Revenue ≈ ₹28.03 Cr (TheCompanyCheck), up ~10% YoY, consistent with Falconebiz's broader ₹25-50 Cr band for the same period
- Falconebiz additionally reports (single-source, not cross-verified): EBITDA up 95.34% YoY
- Net profit margin -0.24% (implying a small net loss)
- Net worth up 73.12% YoY
- Debt-to-Equity ratio 0.02 (near-zero leverage)
- PAT/EBITDA absolute figures, and net worth/borrowings absolute figures: not obtained (locked behind paywall on TheCompanyCheck)
- No audited annual report PDF was located
- Overall status: PARTIAL — revenue figure has 2-source directional agreement
- EBITDA/PAT/net-worth trend figures are single-sourced
Funding
Confirmed- No external funding round identified
- Tracxn/company-profile aggregator explicitly states the company (and its Attitudist brand) "has not raised any funding yet" — appears bootstrapped
- Source: Tracxn/aggregated search summary
- Status: confirmed (no funding found), though this is an absence-of-evidence conclusion rather than a positive primary-source confirmation
Charges / Loans
Partial / conflictingNo charges or secured borrowings are registered against this company's assets.
Competitors
Confirmed- 1) Campus Activewear (large-scale, listed, sports/casual footwear)
- 2) Bata India (large-scale, listed/MNC-backed, mass footwear retail)
- 3) Liberty Shoes (mid-large, listed, legacy footwear brand)
- 4) Relaxo Footwears (large-scale, listed, mass-market footwear)
- 5) Neeman's (mid-scale, D2C sustainable/comfort footwear, VC-backed)
- 6) Solethreads (small-mid, D2C casual footwear brand) — named directly as a peer/comparable brand in Inc42's coverage of the D2C footwear space that Attitudist competes in
Frequently Asked Questions
What does Marketing King Online Private Limited do?
Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma.
What is the CIN of Marketing King Online Private Limited?
The Corporate Identification Number (CIN) of Marketing King Online Private Limited is U47713DL2020PTC366031.
Where is Marketing King Online Private Limited registered?
Marketing King Online Private Limited is registered with Registrar of Companies, Delhi. Registered address: B1/H3, Mohan Co-operative, Mathura Road, Industrial Area, Block B, Badarpur (South Delhi), New Delhi, Delhi, India – 110044 (confirmed across Tofler, Falconebiz, TheCompanyCheck). Note: one LinkedIn/business listing shows a different address (T/F, Plot No-11, Kh No 61/19/1, Anapurna Apartment, New Delhi, DL 110045) — likely an operational/warehouse address, not the current MCA-registered address; registered address above is treated as authoritative..
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