Company Intelligence Profile
Marketing King Online Private Limited
Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma.
Last updated 4 August 2026
Marketing King Online Private Limited operates the Attitudist brand, a Delhi-based D2C vegan and cruelty-free men's footwear label founded in July 2020 by Shivam Mishra and Sneh Lata Verma. The company reported revenue of approximately Rs 28.03 Cr in FY2024, up around 10% year on year, and had built over 3 lakh customers dispatching roughly 30,000 orders per month as of 2023. Attitudist is bootstrapped and DPIIT-recognised.
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
| Registered name | Marketing King Online Private Limited |
|---|---|
| CIN | U47713DL2020PTC366031 |
| PAN | AANCM5629H |
| Status | Active |
| Listing | Not listed (unlisted private company) |
| Incorporated | 12 July 2020 |
| ROC | Registrar of Companies, Delhi |
| Sector (NIC) | NIC/sector not precisely coded by sources |
| Registered address |
|
| Authorized capital | Rs. 15,00,000 (Rs. 15 Lakh) — confirmed |
| Paid-up capital | Rs. 1,00,000 (Rs. 1 Lakh) — confirmed |
Business Overview
- Marketing King Online Private Limited is the corporate/legal entity behind "Attitudist," a Delhi-based, internet-first (D2C) footwear brand founded in July 2020 by Shivam Mishra and Sneh Lata Verma
- Attitudist makes vegan, cruelty-free, handcrafted men's footwear (formal shoes, boots, lace-ups, slip-ons, sandals) starting around ₹999, positioned against Bata, Campus, Liberty Shoes, Relaxo, and newer D2C players like Neeman's and Solethreads
- Per YourStory (2023), the brand had built a base of 3+ lakh customers and was dispatching ~30,000 orders/month, with FY22-23 revenue of ~₹25 Cr, targeting ₹50 Cr by 2025
- The company is a DPIIT-recognised startup and reported ~4-11 employees
- Sources: YourStory, Inc42, TheCompanyCheck, Tracxn
Directors
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Shivam Mishra | 08790920 | - | 12 Jul 2020 |
GST Registration
| GSTIN | State | PAN | Status |
|---|---|---|---|
| 07AANCM5629H1Z4 | Delhi | AANCM5629H (confirmed — Tofler; consistent with GSTIN 07AANCM5629H1Z4 PAN segment) | Active |
Primary GSTIN: 07AANCM5629H1Z4 (state code 07 = Delhi, matching RoC/home state). PAN embedded: AANCM5629H (matches Tofler's PAN). Registered under GST from ~25 Sep 2020, status reported Active. Source: Masters India (mastersindia.co) — only one independent source located, so this is PARTIAL confidence (not cross-verified by a second registry). Number of registrations beyond the Delhi GSTIN: not obtained.
Financials
- FY2024 (year ended 31 Mar 2024), standalone, unaudited/estimate basis per aggregator data (not sourced to an audited filing PDF): Revenue ≈ ₹28.03 Cr, up ~10% YoY, consistent with Falconebiz's broader ₹25-50 Cr band for the same period
- Falconebiz additionally reports: EBITDA up 95.34% YoY
- Net profit margin -0.24% (implying a small net loss)
- Net worth up 73.12% YoY
- Debt-to-Equity ratio 0.02 (near-zero leverage)
- PAT/EBITDA absolute figures, and net worth/borrowings absolute figures: not obtained
- No audited annual report PDF was located
- Overall status: PARTIAL — revenue figure has 2-source directional agreement
- EBITDA/PAT/net-worth trend figures are single-sourced
Funding
- No external funding round identified
- Tracxn/company-profile aggregator explicitly states the company (and its Attitudist brand) "has not raised any funding yet" — appears bootstrapped
- Source: Tracxn/aggregated search summary
- Status: confirmed (no funding found), though this is an absence-of-evidence conclusion rather than a positive primary-source confirmation
Charges / Loans
No charges or secured borrowings are registered against this company's assets.
Competitors
- 1) Campus Activewear (large-scale, listed, sports/casual footwear)
- 2) Bata India (large-scale, listed/MNC-backed, mass footwear retail)
- 3) Liberty Shoes (mid-large, listed, legacy footwear brand)
- 4) Relaxo Footwears (large-scale, listed, mass-market footwear)
- 5) Neeman's (mid-scale, D2C sustainable/comfort footwear, VC-backed)
- 6) Solethreads (small-mid, D2C casual footwear brand) — named directly as a peer/comparable brand in Inc42's coverage of the D2C footwear space that Attitudist competes in
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