Company Intelligence Profile
Urban Ladder Home Decor Solutions Limited
Urban Ladder is an omnichannel furniture and home-décor retailer founded in July 2012 by Ashish Goel and Rajiv Srivatsa (Bengaluru-headquartered originally).
Last updated 6 September 2026
AI-generated summary from public filings and may contain errors. Verify against the detailed sections below.
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Company Identity
Confirmed| Registered name | Urban Ladder Home Decor Solutions Limited |
|---|---|
| CIN | U74999KA2012PLC062610 |
| PAN | AABCU4143N |
| Status |
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| Listing | Not listed (unlisted public limited company; ultimate parent Reliance Industries Limited is listed, but Urban Ladder Home Decor Solutions Ltd itself is not). |
| Incorporated | 17 February 2012 |
| ROC |
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| Sector (NIC) |
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| Registered address |
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| Authorized capital | ₹30.0 Crore |
| Paid-up capital | ₹25.07–25.1 Crore (Issued & Subscribed = Paid-up) |
Business Overview
Confirmed- Urban Ladder is an omnichannel furniture and home-décor retailer founded in July 2012 by Ashish Goel and Rajiv Srivatsa (Bengaluru-headquartered originally)
- It sells wardrobes, sofas, dining sets, beds, chairs, storage and decor items online (urbanladder.com, plus Amazon/Flipkart marketplace presence) and through ~50 physical stores across Delhi-NCR, Mumbai, Pune, Hyderabad, Chennai and other cities, delivering to 80+ cities
- Services include home delivery/installation, AR-based visualization, and an interior-design vertical ("Urban Interiors")
- In November 2020, Reliance Retail Ventures Ltd (RRVL) acquired a 96% equity stake for ~₹182.12 crore (~$24.5M), making the company a subsidiary of the Reliance Industries group; registered-office/RoC subsequently shifted from Bengaluru (Karnataka) to Mumbai
Directors & KMP
ConfirmedBoard (per Tofler & TheCompanyCheck, both agree):
| Name | DIN | Role | Appointed |
|---|---|---|---|
| Vivek Mehta | 02927474 | Whole-time Director | - |
| Ashwin Ahamendra Khasgiwala | 00006481 | Director | 13 Nov 2020 |
| Akhilesh Prasad | 01757265 | Director | 13 Nov 2020 |
GST Registrations
Partial / conflicting| GSTIN | State | PAN | Status |
|---|---|---|---|
| 29AABCU4143N1ZY | Karnataka | AABCU4143N [Tofler, TheCompanyCheck — matching] | - |
| 07AABCU4143N1Z4 | Delhi | AABCU4143N [Tofler, TheCompanyCheck — matching] | - |
Primary GSTIN reported: 29AABCU4143N1ZY (state code 29 = Karnataka, consistent with the company's original home state) — per a knowyourgst.com-sourced aggregation, described as "registered across 20 states." A second, likely-superseded/legacy GSTIN 07AABCU4143N1Z4 (Delhi, state code 07) was also found associated with the same PAN, tagged to "Urban Ladder Home Decor Solutions Pvt. Ltd." (pre-conversion entity name) with ~19 state registrations. PAN confirmed as AABCU4143N (matches CIN-linked PAN from Tofler/TheCompanyCheck). Status of individual GSTINs (active/cancelled) and count of registrations could not be independently verified on a dedicated knowyourgst individual-GSTIN page (page returned only generic tool description, not live lookup data) — confidence: partial, single-source aggregation only; treat exact GSTIN string with caution and re-verify before publishing.
Financials
ConfirmedStandalone financials, per Tofler's detailed statement:
| FY (ended Mar) | Revenue/Sales (₹Cr) | EBITDA/Op. Profit (₹Cr) | Net Profit (₹Cr) | Net Worth (₹Cr) |
|---|---|---|---|---|
| 2021 | 113.8 | -3.0 | -15.7 | 9.9 |
| 2022 | 226.5 | 21.8 | 9.6 | 20.2 |
| 2023 | 193.1 | 29.3 | 27.1 | 47.6 |
| 2024 | 152.1 | 27.2 | 14.0 | 61.7 |
| 2025 | 107.5 | 14.3 | 4.9 | 66.9 |
Balance sheet (Mar 2025): Total Assets ₹106.0 Cr (Fixed Assets ₹16.4 Cr, Current Assets ₹73.7 Cr); Equity Capital ₹25.1 Cr, Reserves ₹41.8 Cr, Trade Payables ₹6.3 Cr, Other Liabilities ₹32.9 Cr. Borrowings: reported as ₹0 / Debt-to-Equity 0.0 in the latest year. Current Ratio 7.2; Interest Coverage 3.4x; ROE 7.3% (declining); ROCE 10.8% (declining); Net Margin 4.6%. Auditor: Deloitte Haskins & Sells LLP. Confirmed via 2 agreeing sources for revenue; other line items sourced from Tofler only.
Funding & Ownership Change
ConfirmedPre-acquisition VC rounds:
| Aug 2012 | $1M seed — Kalaari Capital |
|---|---|
| Series A | $5M — led by SAIF Partners |
| Series B | $21M — Steadview Capital, SAIF Partners, Kalaari Capital |
| Apr 2015 | $50M — Sequoia Capital and TR Capital |
| Jan 2017 | $15M internal round |
| Feb 2018 | $12M from existing investors |
Change of control: Nov 2020 — Reliance Retail Ventures Ltd acquired 96% equity stake for ₹182.12 crore (~$24.5M). Tracxn round-name corroboration was not separately queried in this pass.
In the News
ConfirmedUrban Ladder Home Decor Number of Employees 2026 | Employee Count & Headcount Data
Revelio Labs · a month ago
Headlines about Urban Ladder Home Decor Solutions Limited reported by third-party publications. Recur Club does not author or endorse this coverage. Last checked 14 days ago.
Source: Google News aggregated headlines
Charges / Borrowings
Confirmed- currently ₹0 open/active charges (debt-free per latest balance sheet, Debt-to-Equity 0.0)
- Historical satisfied charges totaling ₹53 Cr: Tata Capital Financial Services Ltd (₹15 Cr), Axis Bank Ltd (₹6 Cr), Citi Bank N.A. (₹1 Cr), Others (₹31 Cr) — all now closed/satisfied
- TheCompanyCheck separately states "no registered charges" — broadly consistent (both agree no open charges currently)
- Confirmed by 2 sources for "no open charges."
Legal / Litigation
ConfirmedMultiple income-tax appeal proceedings on Indian Kanoon involving the company (as respondent/appellant), all tax-assessment disputes, not solvency/criminal matters:
- Commissioner of Income Tax vs. M/S Urban Ladder Home Decor Solutions — Karnataka High Court, 07 Feb 2025
- Commissioner of Income Tax (A) vs. M/S Urban Ladder Home Decor Solutions — Karnataka High Court, 23 Sep 2024 (Judge S.G. Pandit)
- Commissioner of Income Tax (A) vs. M/S Urban Ladder Home Decor Solutions — Karnataka High Court, 21 Nov 2025 (Judge S.G. Pandit)
- M/S Urban Ladder Home Decor Solutions vs. Assistant Commissioner of Income Tax — ITAT Bangalore, 17 Aug 2021, Case Ref: IT(IT)A No. 615–620/Bang/2020
Confirmed via Indian Kanoon (primary legal-database source). No other litigation (consumer, IP, insolvency) was surfaced in this pass.
Competitors
Partial / conflictingFrequently Asked Questions
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